100,000-level personalized SUV listed, the popular T5 EVO heat wave joined hands with Guoman to create a "hot blood car"

"I'm still the teenager I was before, there hasn't been a single change, time is just a test, and the faith planted in my heart has not diminished in the slightest."

In the past two years, a "Teenager" has been popular all over the country, singing the lyrics of countless people's hearts, allowing people to regain their inner pursuit of dreams and ignite their inner enthusiasm. Although we are all ordinary people, living ordinary lives repeatedly every day, at a certain moment we will still miss that passionate self.

This is also why Dongfeng Fengxing insists on creating a Fengxing T5 EVO heat wave for "hot-blooded youth" - it is sporty, it has personality, and it can light up your love and pursuit of life. On April 9, the Fengxing T5 EVO heat wave was officially launched, and the new car prices were 108,900 yuan, 119,900 yuan and 130,900 yuan, respectively, and a total of 3 models were launched: platinum version, diamond version and star version. It is worth mentioning that Dongfeng Fengxing not only brought a very personalized new car, but also created the first National Comics Meta Universe Conference, and jointly named the top stream of National Comics "Wu Liu Qi", which presented an immersive super-burning listing activity through the form of online live broadcast.

How hot is this "hot-blooded car"? Let's take a look at the highlights of the new car.

Popular T5 EVO heat wave, "very yellow very sporty"

Compared with the ordinary version of the Fengxing T5 EVO, the biggest change in the heat wave of the Fengxing T5 EVO is the more sporty styling design. The "Heat Wave Yellow" body color comes with eye-catching elements, with a low-lying body posture, fang-type front grille, sharp shield armor hood, and a very sharp split headlight design, which looks very emotional.

The sides are focused on creating a dynamic atmosphere, and the waist line extends from the rear fenders to the rear of the car, and the sense of strength is clearly outlined. The rear of the car is relatively simple, with through-line taillights, a total of four exhaust pipes on both sides and a new tail diffuser to add to the new car's combat atmosphere.

Obviously, the arrival of the popular T5 EVO heat wave is to attract those personality youth, and the flamboyant characteristics belong to both the car and the owner of the same soul. As for the design style of the interior, there is not much change, what is more special is that the king scepter electronic gear lever can achieve gear shift operation as long as the finger is tapped, the design is inspired by the air conditioning outlet of the aircraft's turbine engine, and the NAPPA leather seat provides a more comfortable riding experience.

Born for sports, is the T5 EVO heat wave fierce enough?

In addition to the appearance of the shape to pull the wind, the real power performance is the biggest determinant of attracting users. From the perspective of product positioning, the T5 EVO heat wave (price range of 108.9-1309 million yuan) and Haval Red Rabbit (price range of 9.98-13.88 million yuan) are relatively similar. Both cars are 100,000-level athletes, both taking the personality route. So, how about the strength of the two cars?

First of all, let's talk about the T5 EVO heat wave, which is equipped with a Mitsubishi 1.5TD high-performance engine with a maximum power of 197 horsepower and a maximum torque of 285 Nm. Matched this is a 7-speed wet dual-clutch transmission. At present, the official speed of 100 kilometers is 9.5s.

The Haval Chitu offers a choice of 1.5T high and low power and hybrid models, with a maximum power of 150 hp for the 1.5T low power engine and 184 hp for the high power engine, with a maximum torque of 220 Nm and 275 Nm, respectively. In other words, haval chitu, whether it is equipped with a 1.5T high-power engine or a 1.5T low-power engine model, its book data is not as good as the popular T5 EVO heat wave.

It is reported that the Fengxing T5 EVO heat wave has professionally tuned the chassis, using a sport-tuned front McPherson rear multi-link suspension system, supplemented by a lateral stabilizer bar to effectively suppress the body roll during cornering, so that the handling performance is further improved. However, Brother Rumble had previously test-driven the Haval Red Rabbit, and after opening the sport mode, he experienced the ejection start, accelerating only 7.7 seconds per 100 kilometers, and its power performance was also good. As for the difference in driving experience between the two cars, Brother Reel strives to present a complete test drive report as soon as possible and will share it again at that time.

The east wind of marketing is more brilliant, and it is played with young people

Since the brand renewal, Dongfeng Fengxing has made great progress in product creation. Not only has it launched the popular T5 EVO that is more in line with the trend of young people buying cars, but also more innovative in product marketing. For example, the modified derivative models such as the T5 EVO Thunder Edition, the Goddess Edition, and the Guofeng Edition created last year have successfully created hot topics from the perspective of modification. And the popular T5 EVO also held a fan anniversary event, and various marketing activities were held to subvert the stereotype of consumers in the past.

Overall, Dongfeng Fengxing will play with young people, which has also played a great role in promoting its sales. According to Brother Yuan, in 2021, Dongfeng Fengxing sold nearly 135,000 units, an increase of 47% year-on-year. Among them, the Fengxing T5 EVO contributed to the sales of 65,000 units of family car products based on the Fengxing T5 EVO, an increase of 101% year-on-year.

Quick review

In conjunction with the national comic "Wu Liu Qi", the listing conference of the popular T5 EVO heat wave attracted the attention of more young people, and also made the popular T5 EVO heat wave successfully out of the circle. Of course, in addition to the marketing is brilliant enough, the popular T5 EVO heat wave itself is also quite bright, including the "heat wave yellow" body color mentioned in this article and the leading power performance of the same class. Can the T5 EVO heat wave set off a new round of sporty personality in the 100,000-level autonomous SUV? I believe there will be answers soon! (Text: MANGO)