Jointly signed "Wu Liu Qi",
The wind T5 EVO heat wave is
"Heat Wave Youth" in China's SUVs
At present, rejuvenation has become the mainstream of the automotive industry. But for rejuvenation, different car companies will give different answers, on March 25, Dongfeng Fengxing official announcement of the T5 EVO heat wave (hereinafter referred to as the heat wave) and the top IP of the national comic "Wu Liu Qi" joint name, and on April 9 to create the first national comic yuan universe new car conference, the two sides in redefining the young at the same time, but also let the outside world on the Fengxing brand this old traditional car company transformation of the impressive. This cross-border cooperation has once again made Dongfeng Fengxing walk in the forefront of rejuvenation.
Looking back at the long river of a hundred years of history, the may fourth youths once braved their bodies, promoted China's development with their warm blood, and bravely moved forward for the rise of China, they are worthy of everyone's respect and worship of the "front wave". Looking at the tide of today's society, the young people of the new era have inherited the spirit and will of their predecessors, they have the responsibility, dare to take responsibility, have an avant-garde personality, love challenges, and they are the "back waves" who pursue eclecticism and self-burning style. However, whether it is the "front wave" or the "back wave", they all have a young and self-motivated state of mind, the spirit of courage to fight and dare to challenge, they are all "heat waves".
It is also in order to cater to the consumption preferences of a new generation of young users, Dongfeng Fengxing named the latest model heat wave, and chose to jointly interpret the spiritual connotation of "heat wave youth" with the top stream of national comics "Wu LiuQi". It is reported that "Wu Liuqi" is one of the most popular hot-blooded dramas in recent times, and its protagonist Wu Liuqi can show stronger combat effectiveness in the face of adversity, which not only perfectly fits with the fighting spirit of today's "heat wave youth" youth fearlessness and love of challenges, but also perfectly corresponds to the hot blood characteristics of the heat wave.
Heat wave, let "young"
From slogan to reality
The rejuvenation of the heat wave is not simply a joint name with the top IP such as "Wu Liu Qi". For young users, this is an unparalleled circle-breaking visual feast, but for the heat wave, it is a better output of product selling points, giving the brand a unique memory point, so that consumers naturally perceive the brand spirit connotation.
Heatwaves are developed from the inside out around the needs of young users. It is understood that in the development process, the heat wave has spent a lot of effort to study the life scenarios of target users and the needs of vehicles, so as to meet the needs of users in the six major life scenarios of "food, accommodation, travel, shopping and entertainment". The heat wave has made the younger, from a slogan, into a reality.
Dongfeng Fengxing not only brought such a "national wind and hot blood car" as a heat wave to the contemporary heat wave youth, but also prepared "heat wave equipment" for them.
Cool design is indispensable for young people
A "national style hot-blooded car" launched for the Z generation of young people, the appearance should not only be high, but also outstanding personality, cool trend, so as to show an eclectic, pursuit of the trend of the burning style, always express the "blood declaration" of the younger generation. Heatwave is a "hot-blooded youth" model launched by Dongfeng Fengxing for young people, which conveys the unique warm-blooded attitude of the new generation with its dynamic aesthetics and stylistic charm. And this concept is highly consistent with the spiritual core of Wu Liuqi who has always transmitted the positive energy of enthusiasm and youth. It is the "hot blood youth" factor that Blends Wu Liuqi and the heat wave, and finally wiped out the cross-border creative spark, realizing the inspiration collision between the National Tide SUV and the National Comic IP.
On the screen, with a handsome hairstyle and fashionable street wear, every viewer can remember the eye-catching image of The Trend. Under the screen, the heat wave using the "heat wave yellow" color also brings young users a hot and hot, high-burning visual experience, and the sharp appearance has a strong visual impact. Under the background of the sharp blade attack movement kit, the sharp posture of the vehicle before and after the whole encirclement created a pioneering and bloody momentum, just like the magic knife thousand blades in Wu Liuqi's hand, emitting a scorching breath, making the athletic nature come out.
As an "assassin", Wu Liuqi is agile and has a healthy pace, and the heat wave also has a posture of chasing light and shadow, the shadow chases the light and the waist line, the assassin cloak colors the roof, the wings flying combat tail, the charm of the light and shadow attracts countless lights, and the appearance makes the heart rate instantly unbalanced. The heat wave through the dark night fangs front grille, Ling Li shield armor engine cover, double pupil god in front of the headlights, aurora phantom LED daytime running lights, shadow chasing light Ling Li waist line and other delicate design, so that the car shape sharp and tough. The design of elements such as the assassin cloak wearing a colored roof and the wings-spreading combat tail is like moving Wu Liuqi's shape to the car, making the heat wave bloom super-burning charm.
In the story, Wu Liuqi praised the heat wave as "looking very fierce, but sitting on it is very docile", thanks to the heat wave's "super sense of exclusive cockpit". Under the blessing of the electronic gear lever of the King's Scepter that adopts the logic of intelligent management gear, and the design inspired by the aircraft's turbo engine, the air conditioner outlet and other technological configurations, the heat wave hides seductive energy everywhere.
Under the sharp and sharp design, the heat wave also has a "gentle" side, which provides young users with a delicate and comfortable super-sensory NAPPA leather seat, through ergonomic design and superior materials, to create a wrapping and supportive riding texture, to create a personalized and passionate driving atmosphere, and to suddenly enhance the burning fun.
Young people need deflagration power even more
The enthusiastic attitude of the heat wave also stems from the abundant "internal force". Wu Liuqi praised the heat wave in the story, "Presumably, its internal strength is also very deep, so it has such explosive power, and in the battle just now, the speed, strength, and explosive power are not inferior to my magic sword thousand blades!" I was so amazed! This is due to the heat wave equipped with the Mitsubishi 1.5T engine, which matches the 7-speed Getrag wet dual-clutch transmission of many luxury brand models, forming a hard-core power combination in the same class. Its engine has a maximum power of 145 kW and a peak torque of 285 N·m, and its power performance is in the forefront of chinese brands of the same class and displacement.
As an SUV designed for young users, the power system of the heat wave is not only a strong side of the power, but also takes into account the economy of daily use, so that users can drive with confidence at the moment of high oil prices, and the fuel consumption is controlled at a low level. Thanks to the transmission efficiency of getrag's 7-speed wet dual-clutch transmission of up to 98%, the heat wave can have a 9.5s "breaking 100" strength, and the comprehensive fuel consumption is as low as 6.6L/100km. In addition, in order to meet the driving needs of young users in different road conditions, heatwave also provides standard/ economic / sports three power modes, so that young users can face any road conditions, can enjoy the super-burning speed pleasure of flying against the wind.
In order to meet the young consumers' pursuit of flexible driving control, the heat wave has also been professionally adjusted for the chassis. The car's front McPherson rear multi-link suspension system, complemented by lateral stabilizer bars, effectively suppresses body roll during cornering, resulting in improved handling and a sporty look. At the same time, the strong body rigidity combined with high-quality chassis tuning allows the heat wave to fully play the design of the suspension system in the process of rapid acceleration and high-speed cornering, thereby improving the grip limit of the vehicle and enabling the vehicle to better balance comfort and handling.
Summary: As "Internet natives", young consumers of Generation Z are prone to aesthetic fatigue in the Internet era of information explosion. The combination of virtual and reality, the heat wave of the collision of national wind and technology, undoubtedly brings users a refreshing audiovisual experience, in an instant to cut their hearts, but also among the many domestic SUV models, one of the few models that can reach the inner world of Z generation heat wave youth.
Previously, the heat wave has quickly caused the heat of the topic in the circle through various joint posters, the release of joint gifts, and the entry into station B to enjoy luxury gifts, coupled with the joint national comic "Wu Liu Qi", which has broken through the boundaries of the circle layer, ignited the fire in the chest of the young people in the heat wave with the charm of young vitality, and "mingled" with young people. In many brands also emphasize the difference between rejuvenation from the product level, Fengxing has taken the lead in starting from the spiritual core of young people in the new era, through the design of product blood, the personality of publicity, and the courage of brand comprehensive innovation, seeking to establish all-round communication with young users, which is the rejuvenation of Fengxing.
Text | Wave
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm