Breaking the game with the "breakout", The Wind Yacht created a new pattern of 7 family cars

In the blink of an eye, it is close to the middle of 2022, time flies, the years are like shuttles, and 20% of the post-90s people have entered a new stage of "thirty and standing" life, and many of them have formed their own families. These families, a considerable proportion of which are formed by only children, counting children and parents of both sides, constitute a new generation of young families of 6-7 people, and naturally, the demand for the whole family to travel together is also increasing day by day. So when this part of the people need to use a car will face a big problem, what kind of car to buy in order to take into account both daily household use and meet the current aesthetics? As a result, Dongfeng Fengxing realized this.

In 2021, Dongfeng Fengxing released a new direction of "moving forward for users", pursuing younger, more energetic and more fashionable.

First of all, Dongfeng Fengxing has carried out a technological renewal, super cubic EMA architecture, which can cover the dimensional bandwidth of B/C/D class models, of which the wheelbase is 1550-1640 variable, the wheelbase is 2650-3200 variable, and it is adapted to cars, SUVs, and MPVs, showing strong compatibility. Not only that, the architecture has a "5+1" module for power, chassis, body, battery, electrical architecture, and cockpit system, including 11 system sub-modules and 117 standard sub-modules, and the physical structure, process and other interfaces between modules are unified, and flexibly adapt to the loading needs of different models.

The architecture has more than the same level of SUV / MPV 20% of the front and rear head space, 5% of the leg space, while using the "Liuqi platform human body sitting posture" standard, with dexterous design, flat floor, flexible backrest design, can achieve multi-gear adjustment between 17 ° -37.5 °, to meet the user's rich and diverse car needs. A variety of (2+2+3/2+3+2/2+2+2+2) seat layouts, combined with seat slippage, 360° rotation, folding, combination, and the original 16-way adjustment function in the middle row, can better adapt to the needs of the family.

Based on the super cubic EMA architecture, the product that best embodies the new concept of dongfeng Fengxing brand is it - Fengxing Yacht, a 7-seat family car with a wheelbase of 2.9 meters + three rows of seats.

Since it is a new concept, the models under the super cubic EMA architecture should be close to the design concept of "younger, more energetic and more stylish". This can be seen in the appearance of the popular yacht.

The windmill yacht has a lot of radical exterior design, especially its "ride the wind and waves" type grille, the internal directional arrangement of spokes like ripples, surrounded by chrome silver trims, and two light strips above, full of luxury. In addition to the grille, its headlights are equally eye-catching, and the parallelogram style also has a "tear eye" decoration that blends with the daytime running lights, making the windy yacht more fresh.

What should the side of the seven-seater car look like? It's either horizontal and vertical, or it's full and round, but the popular yacht doesn't think so. As a family car designed for young families, Fengxing Yacht has developed and continued the design concept of "front dynamics", and the "Z" waistline is very rare among its class.

Then again, no matter how fashionable the exterior design is, the size must still keep up, the length, width and height of the wind yacht are 4850/1900/1715mm, the wheelbase is 2900mm, and the unique shape of the 18-inch five-spoke wheel can be well matched with the body.

From a personal understanding, the design of the rear of the car is very important, why? Because when traffic jams are blocked, people see the rear of your car most of the time. The tail design of the fengxing yacht has its own unique features, and the through-type taillights are a major highlight, which is not a novelty at the moment. But the difference is that the taillights of the fengxing yacht are equipped with "swallowtails" on both sides, which makes its tail recognition a lot more. In addition, the windy yacht is also equipped with a small tail wing, which is very youthful with a bumpy design at the rear.

After looking at the exterior and then looking at the interior, the Fengxing Yacht uses a wrap-around cockpit and is equipped with a 10.25-inch smart dual screen, which has a prominent sense of technology. The wood-grain decorative panels used throughout the centre console and the diamond-shaped plaid trims on the door panels of the Fengxing Yachts take this 7-seater family car to the next level.

Why have family cars been hot in recent years? Space must be the most important reason.

A well-designed family car can take into account the needs of travel in the city and short/long-distance self-driving trips, such as popular yachts. If we are tired from our usual self-driving tour, the windy yacht provides the first two rows of lying space, so that people can rest at any time when they are sleepy. When traveling with the whole family, the back row is generally adults with children, and the second row of the popular yacht is equipped with parent-child seats, and mothers and children can lean together for easy care. In addition, there is a small table board in the back row of the popular yacht, which is more convenient for office and milking. When we only need four people to travel, the third row of the downwind yacht can have more storage space and travel more variety.

While meeting the need for mobility diversity, travel comfort is equally important. The seats used Nappa leather zero-pressure seats on weekdays, and the main driver is equipped with 10 electric adjustments, which bring excellent comfort to the occupants and alleviate the fatigue of long-distance travel.

As we all know, family cars usually do not have very high requirements for power, even the million-level Toyota Alpha. But for the windmill, it also has both power, it is equipped with a 1.5TD turbocharged engine with a maximum horsepower of 197 hp and is mated to a 7-speed wet dual-clutch transmission. This golden power combination meets the needs of daily use, but also brings ultra-low fuel consumption as low as 6.6L per 100 kilometers, which is very fuel-efficient for both urban transportation and long-distance travel.

The brand has brought a new concept, a new structure, a new model, and the emergence of this 7-seat family car has brought new choices for many young families to buy cars. You know, the main consumption force in today's market is mainly post-90s, and they will not be too cold to the traditional appearance of Trumpchi M6, and it is obviously a better choice to have a more fashionable design of the popular yacht. What Fengxing Yacht shows is the design concept of Dongfeng Fengxing's new renovation, which can take into account both mainstream aesthetics and become a home helper, and may become a "dark horse" after listing.