Pay attention to the hot spots in the automotive circle that I shared with you for the first time
When it comes to anime, everyone may first think of Japanese manga such as "Naruto" and "One Piece", but with the development of the times, in the past two years, the national manga has gradually supported a piece of the sky! Works such as "Wu LiuQi", "Douluo Continent", "Big Fish and Begonias", "Nezha Demon Boy Descending" and other works, they not only frequently "go out of the circle", but also received unanimous praise from the audience.
Among these works, the "Wu 67" series of animations with a "unique temperament" is a work that cannot be bypassed.
This is an original web animation jointly produced by Aha Entertainment (Shanghai) Co., Ltd. and Guangzhou Little Crazy Culture Communication Co., Ltd., which officially began broadcasting on April 25, 2018, and has been broadcast for season 3 so far. Wu Liuqi, the protagonist of the amnesiac play, was exiled to the isolated Chicken Island and was rescued by the islander Chicken Dabao. Together, they opened a big BJ hair salon on the island, and then in the process of helping others and finding themselves, they met Plum Blossom Thirteen and others, and began a series of adventures.
I have to say that although this Chinese original animation is a work full of blood and fantasy, the characters and lines are very grounded, especially the image of the fake and lowly, really gentle, and hot-blooded protagonist Wu Liuqi, which is sought after by thousands of young fans.
At present, "Wu Liu Qi" has received countless praise and word of mouth since its broadcast in April 2018, and has also created many national comic achievements, according to the data, "Wu Liu Qi" has been played more than 15 billion times on the whole network, with an average score of nearly 9.0, and the number of followers on the B station is as high as 10.21 million, becoming the first place in China's original animation worthy of the name. In particular, "Wu Liu Qi" has also become the first Chinese animation to land on Netflix as Netflix Original content, and has become an animation work broadcast in more than 190 countries and regions around the world...
I have to say that the sum of these achievements is almost the biggest affirmation that a domestic animation series can get.
Just on April 9, Dongfeng Fengxing held a "Blood Gathering, Burning Jianghu - Fengxing T5 EVO Heat Wave Meta Universe Listing Conference", what is surprising is that unlike the traditional press conference form of previous car companies, Dongfeng Fengxing jointly named the top stream of National Comics "Wu Liu Qi", the first national comic yuan universe listing conference, and opened a "blood journey".
As a "national style hot-blooded car" designed for young people, the listed T5 EVO heat wave has launched a total of three models: platinum version, diamond version and star version, with prices of 108,900 yuan, 119,900 yuan and 130,900 yuan respectively. At the same time, Dongfeng Fengxing also launched the heat wave "six-fold hot blood gift", showing good sincerity for car owners with a number of exclusive benefits such as tide play and tide enjoyment.
So, what surprises did Dongfeng Fengxing give us at the launch of the first national comic universe listing conference? As a "national style hot-blooded car" designed for young people, what are the strengths of the T5 EVO heat wave to inspire the resonance of young consumers?
Cross-border linkage, linking Generation Z
In the increasingly fierce competition in the car market, the young people in it have seen a variety of "routines", and their recognition threshold has been continuously improved, which has undoubtedly further increased the test of car company marketing.
So what kind of way is needed to "link" with Gen Z in the "Inner Volume Age"? I have to say that this dongfeng fengxing's approach is indeed eye-catching, Dongfeng fengxing this time pioneering the fengxing elements throughout the animation plot, and use this "cross-border marketing" method to close the relationship with consumers to seek resonance.
In this industry-first national comic universe conference, Dongfeng Fengxing incarnated as a popular hero, prompting the character Wu Liuqi how to restart the energy of Xuanshi, the character Wu Liuqi inserted the magic knife thousand blade into the Xuanshi after understanding, and then the Xuanshi golden light appeared, and the energy burst out was also injected into the magic knife thousand blade and the fengxing T5 EVO, and the follow-up fengxing T5 EVO also evolved into the heat wave of "national wind and hot blood car", at the same time, the magic knife thousand blade was also upgraded, and Wu Liuqi relied on the powerful equipment after the upgrade. Once again, he fought a decisive battle with the dark phantoms who came to attack, and finally Wu Liuqi, who held the "Magic Sword thousand blades", joined forces with Heat Wave and finally defeated the Dark Lord, who had powerful dark forces.
It has to be said that with the post-90s and post-00s becoming the main force of consumption, and the current trend of rejuvenation, diversified cross-border cooperation has become a new choice for many brands. The cross-border cooperation of Dongfeng Fengxing is undoubtedly successful, first of all, the T5 EVO heat wave is a high-value trend model, and it is also a "hot blood youth" model launched by Dongfeng Fengxing for young people, in terms of styling design, it is not only dynamic trend, but more importantly, it conveys the attitude of hot blood youth to the Z generation, which is highly consistent with the spiritual core transmitted by the national comic "Wu Liu Qi". And such a "CP" invisibly not only closes the distance between young consumers, but also maintains an "emotional resonance" with the new generation of consumers.
Excellent product strength can truly inspire young people to resonate
As the first National Wind Blood SUV, the Fengxing T5 EVO heat wave and one of the top IPs in the national comic industry "Wu LiuQi" cross-border formed a CP, and such "CP" also allowed Dongfeng Fengxing to gain a large number of "fans" with high recognition of the brand, but if you want to really inspire young consumers to resonate, you still have to have its excellent product power. At this point, Dongfeng Fengxing is obviously well versed in its way. In terms of appearance, although the appearance of the Dongfeng Fengxing T5 EVO heat wave is still the style we are familiar with, the color matching of the body adopts the color design of "heat wave yellow", and at the same time, it creates a low body posture and a wide visual effect. In the front part, the split headlights of the T5 EVO heat wave are aggressive, the shape of the daytime running lights in the upper slash state of the front of the car is still quite sharp, and the vertical layout of the near and far light groups show a fang-like shape, and are also connected to the wide intake grille, which undoubtedly improves the visual tension of the overall front face.
In terms of the side design of the popular T5 EVO heat wave, it is still dynamic, and the sharp waist line with the delicate and powerful cutting angle makes the car shape more sharp and tough. It is worth mentioning that the new car on the side of the body is also designed with a bright black side skirt and yellow trim, which also makes the visual effect of the whole car more sporty. In terms of size, the new car has a length, width and height of 4650/1862/1690mm, and a wheelbase of 2715mm.
The fighting atmosphere at the tail of the T5 EVO heat wave is very strong, the exhaust pipes of the lower two sides look very intimidating, and the taillights, the popular through-type taillight design is not absent on this car, with the red brake lights in the middle and the wings of the volley combat tail make the whole vehicle appear more combatant.
In terms of interior, the interior design of the wind T5 EVO heat wave is also biased towards youthfulness, the popular dual screen design with the circular royal wind shadowless air conditioning outlet and the king scepter electronic gear rod, so that the overall interior presents a good scientific and technological atmosphere, it is worth mentioning that the design of the windless air conditioning outlet is inspired by the turbine engine of the aircraft, and the king scepter electronic gear rod is more intelligent management gear logic, finger tap can achieve gear shift operation, at this point, or very take care of the user. In addition, in terms of materials, the T5 EVO heat wave also provides young users with the ultimate delicacy and supreme comfort of the ultra-sensitive NAPPA leather seat, through ergonomic design and exquisite materials, to create a wrapping and supportive riding texture.
As for the power level that consumers care about, the Fengxing T5 EVO heat wave is equipped with a Mitsubishi 1.5TD high-performance engine and Magna's golden power combination of the world's top ten transmissions, which can output 197 horsepower and 285N·m maximum torque, and the transmission system matches a 7-speed wet dual-clutch transmission. From the book data, this power combination still has certain advantages in the 100,000-yuan compact SUV.
Write at the end:
The Fengxing T5 EVO heat wave joint national comic top stream "Wu Liuqi" first creation of the universe listing conference, is a set of creativity, trend, cross-border in one of the activities, in the user to bring a refreshing audiovisual experience at the same time, but also let the Z era appreciate the unique charm of the new car of the Fengxing T5 EVO heat wave, then, the arrival of the Fengxing T5 EVO heat wave can enhance the sales of the Dongfeng Fengxing brand? Let's wait and see!
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