In 1922, "Shu Zhendong Chinese Typewriter" opened the door to Chinese animation creation, and in the following hundred years, a series of excellent animation works continued to emerge, forming a national comic culture that influenced generations of Chinese.
In this process, Guoman is not only educating children's growth, but also affecting adults' re-understanding of the world. In 2018, the new national comic "Wu Liuqi" was launched, from the first season to the third season, "Wu Liuqi" quickly became the top of the national comic industry, because it not only has a particularly bloody visual presentation, and a gripping detective plot, but also contains an extremely profound truth - in the story world of hatred and prejudice, never lose the love of life, always believe that love and tolerance can resolve everything.
As Romain Rolland said, "There is only one true heroism in the world, and that is to recognize the truth of life and still love life." And the protagonist of "Wu Liu Qi" is obviously this hero.
Everyone is looking forward to the hero's reappearance, but until April 2022, the fourth season of "Wu 67" has not yet been released. But it doesn't matter, at the launch of the popular T5 EVO heat wave, the new car and Wu Liuqi staged a blood linkage, which not only gave young people the opportunity to see the blood of the national comic, but also let young people see the jianghu ignition brought by the hot blood car.
Frankly speaking, from the perspective of National Comics, the linkage between the T5 EVO heat wave and Wu Liuqi cannot be simply defined as youthfulness, after all, the pursuit of fashion, leading the trend, love of challenges, hot ideals and fearless spirit, in fact, have nothing to do with age. But no way, the tide of rejuvenation is sweeping industries, and automotive products are thinking about how to attract the attention of Generation Z, and the popular T5 EVO heat wave is no exception.
In fact, the Fengxing T5 EVO heat wave positions itself as a national wind and hot blood car for the heat wave youth, and it has done a very good job in product creation.
For example, in terms of visual effects, as we all know, the most important performance of the development of Guoman is that the picture effect is becoming more and more exquisite, and the popular T5 EVO heat wave has also brought a good presentation in visual effects. The yellow car color of the heat wave, the sharp blade attack sports kit, the hot full front face, the posture of chasing the light and the shadow, etc., all let the young people who love the national comic see the progress of their own brand cars in the design field.
Here we must say more, the biggest difference between animation and pictures is the dynamic display, and the popular T5 EVO heat wave has done a good job of building the core elements of animation, and from the appearance design, it brings people a sporty nature that burns in the bones. The so-called linkage probably starts from the resonance of one glance.
Of course, the sense of sport of the design can only drive the boiling of hot blood, the real burning of hot blood also depends on the blessing of the explosive power, the wind T5 EVO heat wave is equipped with Mitsubishi 1.5TD high-performance engine and Magna world top ten gearbox golden power combination, can instantly burst out 197 horsepower super energy, 100 km acceleration only 9.5 seconds, plus 4 consecutive rod independent suspension, 37 decibels deep sea level silent design, bringing young users sufficient explosive power, instantly igniting the blood in the bones.
On the other hand, in the era of mobile Internet, the development of technology has brought about great changes in the national comic industry, character modeling, scene pictures, action design, etc. are natural and realistic, and the special effects are cool, creating an "immersive" audio-visual experience, which is highly sought after by young people.
Any product must be empowered with technology, and the T5 EVO heat wave is also working hard in this regard.
Therefore, the fengxing T5 EVO heat wave has created a "super sense exclusive cockpit", the king's scepter electronic gear lever, the royal wind shadowless air conditioner outlet, the super sense NAPPA leather seat and other configurations, so that young users not only feel the ultimate delicate, supreme comfort ride experience, but also experience the immersion from the body into the heart, which is the power that technology should have.
Indeed, the linkage between the T5 EVO heat wave and "Wu LiuQi" is a typical marketing strategy, the purpose of which is to link Wu Liuqi's IP role with the heat wave, leaving a deep impression on young audiences, thereby further igniting young people and strengthening communication between products and users.
But this kind of innovative marketing is the combination of virtual and reality, the collision of national style and technology, and what brings young people is value recognition, so isn't this recognition also the value of marketing?
We've never been against marketing, just against cookie-cutter, consumer-fooling marketing.
In this regard, Guoman definitely has something to say, "Guoman continues to make progress at the technical level, but even the best technology still needs the blessing of a well-crafted story to make the film produce a "1+1>2" effect." Anime films that only flow on the surface of technology and do not put deep effort into the connotation of the story are difficult to really impress the audience. ”
This is true of National Comics, and it is also true of automotive products.
Nowadays, the century-old national comics are booming, and the popular T5 EVO heat wave stands at the outlet of the times, and may be able to create its own world.
Write | Water miao
Edit the | Respect for the distance