According to BYD's official data, its passenger car sales in March 104338, a record high, an increase of 160.9% year-on-year. At the same time, BYD Automobile announced that it will stop the production of fuel vehicles from March 2022 and focus on EV pure electric and DM plug-in hybrid vehicles.
Pure electricity and hybridization go hand in hand, driving new energy sales to soar
BYD fully conforms to the development trend of the new energy automobile industry, adheres to the strategy of "two legs, walking in tandem" of DM plug-in and mixing, and EV pure electricity, and continues to exert efforts in the new energy market.
In March, DM plug-in sales of 50,674 units, a year-on-year surge of 615.2%. With the strong support of BYD's DM-i super hybrid technology, DM plug-in hybrid models continue to sell hot. Especially in the context of oil prices exceeding 9 yuan, the DM-i technology of "more electricity, less oil, and efficient oil" can impress the hearts of the majority of family users, and sales are growing rapidly.
While DM model sales are soaring, EV pure electric models are also running high and steady, with sales of 53,664 units in March, an increase of 229.2% year-on-year. With its strong R&D strength and profound technical precipitation, BYD has continued to make breakthroughs in the pure electricity market.
In the January global new energy model sales TOP10 list released by EV SALES / EV VOLUMES, BYD firmly occupied four seats and became famous overseas, among which BYD Qin PLUS DM-i and Song PLUS DM-i rose two places from the previous month, ranking third and fourth in the list.
The flagship strength broke upwards, and Hantang continued to sell vigorously in March
In March, the flagship model of the Dynasty car series achieved another good result. Among them, Han sold 12,359 vehicles. As a medium-sized and large-scale sedan of its own brand positioning in the middle and high-end, Han has continuously broken through the ceiling of the industry through continuous hot sales and defined the new pattern of luxury in the Chinese market.
On March 19, BYD's super-hybrid flagship sedan Han DM series officially opened pre-sale. Among them, Han DM-p focuses on excellent performance, zero hundred acceleration only takes 3.7 seconds. "Thousands of calls to start out" of Han DM-i, the main extreme energy saving, full oil and full power, NEDC comprehensive mileage of up to 1300 kilometers, once again refreshing the same level of plug-in hybrid sedan endurance and fuel consumption benchmarks.
Another Dynasty flagship model, the Tang, sold 9625 in March, fully demonstrating the strong product power of the new generation of Tang. With the blessing of DM-i technology, the Tang DM series, which focuses on large space, high driving texture and high intelligence, has become the leader of large-scale SUVs in the Chinese market.
The soaring sales of flagship models indicate that BYD has successfully entered the high-end market, with strength comparable to BBA, leading the brand towards high-end and intelligent.
Segmented models sell well and quickly leverage the fuel market
In addition to the flagship model, BYD's sub-segment model sales performance in March was also strong. Driven by Qin PLUS DM-i and Qin PLUS EV, the Qin family's sales volume in March reached 24797. Qin PLUS, whose sales have climbed, may once again lock in the champion position of China's A-class new energy sedan in March.
In the A-class car market, where brand competition is extremely fierce and joint venture cars have dominated the list for a long time, the emergence and strong sales of Qin PLUS have completely broken the pattern of joint venture monopoly and redefined the A-class car market with strong technical strength. With the launch of new models such as the Destroyer 05, BYD is expected to accelerate the transformation of this market into new energy sources.
In March, the Song family sold 26,729 sales. With the blessing of DM-i super hybrid, Song DM sales have risen steadily, with 22,381 units sold in a single month. Up to now, Song PLUS DM-i has won the national plug-in SUV for four consecutive months.
BYD Dolphin sales are equally eye-catching, with 10,501 units sold in March. Since its launch, it has sold nearly 60,000 units. With the blessing of e-platform 3.0, Dolphin has conquered many consumers with its cross-level spatial performance, safe, efficient, intelligent and aesthetic characteristics.
The Yuan family sold a total of 12,881 vehicles in March, of which the sales of the first A-class Tidal Run SUV on the e-platform 3.0 of the Yuan PLUS platform exceeded 10,000 for the first time, reaching 10,025. The meta-family, which has further enriched the product matrix, has launched a new round of fierce attack towards the A-class new energy SUV market.
2022 new energy vehicle penetration rate or reach 35%
According to the data of the Association of Automobile Associations, in February this year, the retail penetration rate of domestic new energy vehicles reached 21.8%, an increase of 13 percentage points over February last year. In the next few years, new energy vehicles will continue to maintain rapid growth.
On March 26, Wang Chuanfu, chairman and president of BYD Co., Ltd., said at the China Electric Vehicle 100 Forum that according to the development rate in 2021, the penetration rate of new energy vehicles is expected to reach 35% in 2022. The popularity of new energy vehicles is the trend of the times.
BYD, which always understands the development of new energy, with its strong core technology and correct strategic route, promotes the brand all the way forward and continues to contribute to the green transformation of the automotive industry in China and even the world.