Maserati, an Italian car brand with great artistic atmosphere and performance, exudes a unique charm, but its previous high price is also doomed to not be owned by most people. But this does not hinder its brand charm, maserati brand attributes in the minds of ordinary people in the mind of the noble image.
If the 500,000 Maserati comes, can the luxury brand at this price level still be mixed?
Recently, Maserati is preparing to release a new SUV, the Grecale (image). From the size, power, price are aimed at the Porsche Macan competitor, hope to compete with it. At the same time, this new car is also the most affordable model of Maserati at present.
How influential is Maserati?
You should know that in terms of brand influence, Maserati is in everyone's mind to shake off the BBA for several streets, even more intimidating than Porsche. Now down to the level of 500,000, that can be described as a dimensionality reduction blow.
So why does Maserati have such a high status in the car circle? Then we have to mention its other name - the queen of sports cars, known as the queen of sports cars Maserati can be said to be the only existence in the car circle, and Ferrari, Lamborghini listed as "two kings and one queen", once also many hardcore car fans Dream car.
Why did Maserati fall?
Once Martha's supercar was completely worthy of Ferrari and Lamborghini, but more than a decade later, the "cow horse" is still the "cow horse" of today, and The Maserati has been reduced to grabbing food with the BBA.
1. Fewer models plus slower replacement
Today, maserati has only 4 models on sale, except for the MC20 sports car with sales of about 0, the remaining three cars are all cars and SUVs. But you can see that Martha's car has been changing, but never. Whether it is the president or Ghibli, it has not changed for nearly ten years. From the launch of Martha's first SUV Levante to now has entered its 6th year, there has been no news about the replacement, few models plus slow replacement. On the other hand, the opponent Porsche Cayenne and so on have already taken turns to iterate.
2． The quality of workmanship is sorry for the price and the retention rate is low
There was once a passage in the car circle that "look at 1 million from a distance, 300,000 from close up, and sit in it for only 100,000." Indeed, in recent years, Maserati's design, workmanship and quality are a bit sorry for this price, and this car circle is honest, but also dissuaded a batch of consumers. At the same time, the poor quality performance also affects Maserati's retention rate at the terminal.
3． The brand image is damaged
As the threshold for purchase has been lowered, Maserati's brand height has also sunk. Especially in the first two years, with the micro-business people to mention the "Maserati" of various "inspirational" copywriting brushed the circle of friends, to be honest, this is very damaged for maserati's brand image.
This also leads to its inability to compare with its old rival Porsche, whether it is the richness of models, the speed of replacement, the interior configuration, the number of dealers, sales data, Porsche is now much ahead of Maserati, it seems to be somewhat unable to keep up with the pace of other car companies.
So this time Maserati held back a big move - dimensionality reduction strike. In the past, people would say that it was elegant, unique, and tasteful, but now it seems that they can only implement the price reduction and sell feelings to the end, so it is also very understandable that this time it has reached the level of 500,000.
The new Grecale model was born at the Maserati Innovation Lab in Modena, Italy, and was carefully built at the Cassino plant in Italy.
Maserati Grecale is positioned as a medium-sized SUV, with a body size of 4846*1948*1670mm and a wheelbase of 2901mm, which is exactly the standard porsche Macan.
The look remains iconic
In terms of appearance, the front face of the new car adopts the same design style of the MC20, and the iconic dynamic trapezoidal contour features. The headlights on both sides are not as sharp and fierce as Levante, the area is much smaller, and the lines are full of curvature. The deep black encirclement provides a stronger atmosphere of movement and combat.
The entire body side shape looks more low, very with the elements of the Coupe model, and the sports coupe style is obvious. The classic three-way deflector and C-pillar logo on the side have been retained in the new car, and the door handles have a semi-concealed design for a cleaner look. But I have to say that this body side and Levante can not be said to have nothing to do with each other, it is almost the same.
In the rear part of the car, in the era of through-the-street taillights, Grecale adopts a family-style split boomerang taillight shape, which is highly recognizable. This design will make people think of the Maserati 3200 GT, which is also quite windy and has a strong visual impact. The lower enclosure is a whole black motion diffuser and a total of four exhausts on both sides, showing an unusual identity.
There is significant improvement in the interior
Grecale has adopted a completely new design style, in addition to large leather packages, it also features a colored stitching design that Porsche needs to add money to. Not only that, it also adopts the top and bottom screen design of Toyota's same large black edge, and there is a high-grade digital watch with an LCD display at the top of the screen. At the same time, the mechanical gear handle is cancelled and the button shift mechanism is adopted, which frees up more space in the car. The three-panel multi-functional leather steering wheel is also matched with two huge metal paddles, and the standard Italian pedigree can stimulate the passion of driving.
The power is worth the price
Finally, let's look at the power part, maserati Grecale offers two versions of the model, modena version and GT version. Both the GT and Modela models are equipped with a 2.0T engine + 48V light mixing system, with a maximum horsepower of 300 and 330 horses, respectively, and an acceleration time of 0-100 km/h of 5.3 seconds. The top Trofeo model will use a 3.0T engine, a maximum horsepower of 530 horses, and an acceleration time of only 3.8 seconds per 100 kilometers, which is an absolute sports car-class performance.
summary
As Maserati's new medium-sized SUV, the Grecale is naturally receiving relatively high attention, from the currently known information, the exterior interior of this car is more in line with the public aesthetic, but also reflects the performance of luxury medium-sized SUVs; size and power, if the Porsche Macan as a reference, plus the Neptune Trident logo, Grecale's keyboard value seems to be stronger. As the saying goes, "the skinny camel is bigger than the horse", we may wish to look forward to the official price of this car, and how the actual performance is, which is related to whether this car can be fired in the country, and it directly determines the fate of Maserati in the future in China.