The famous management scientist Peter Drucker once said that the only effective definition of corporate goals is to create profits.
Therefore, when I saw that the national subsidy standard for new energy vehicles in 2022 fell by 30%, the cost of raw materials for power batteries increased, the cost of making cars caused by chip shortages continued to rise, and the prices of car companies increased, I did not open my mouth on the Internet like some network trolls.
Don't know the chai rice expensive! The cost of core materials soared more than ten times, not to mention the creation of profits, selling a loss of one, unless there is a mine at home, otherwise no one can afford to consume.
Standing in the perspective of car companies to think about the problem, only the corresponding price increase, nothing more or less, it depends on the car companies' own decision-making.
However, slowly I found that this wave of price increases has changed its flavor, and some brands that are fading out of the public eye have also come to blindly announce the price increase. In the words of many netizens, I am afraid that consumers do not know their existence.
It is also quite sad to think about it carefully, now all walks of life are rolled in, I did not expect that the price increase was also involved, and it was also killed.
At this moment, you may have a question in your heart, is everyone lying flat? It's not! On the morning of March 31, SAIC Roewe officially released the roewe new energy product price adjustment announcement, showing that savoy roewe new energy models did not increase in price in April, and began to increase prices in May.
Why did Roewe leave a one-month buffer period?
I suspect there are probably three reasons.
The first is the positioning and mission of the new energy national team, and you have to assume certain social responsibilities at a critical moment.
Compared with private enterprises, while creating value and profits for the society, the national team must also take into account the people's livelihood security, play a good role in the bottom and protect the basics, especially to strengthen risk prevention and control, and maintain the confidence to maintain concentration in the crisis.
Like the national players at various sports events, every time the challenge strikes, you have the unshirkable responsibility to play the role of the pillar of the pillar, fight until the last second, and win the honor for the country.
The second is that Roewe participated in the electrification process early and accumulated enough foundation to support the confidence of this month.
Backed by saic motor group with a big family, Roewe has the best resources and has the strongest family foundation. If I remember correctly, the first vehicle company in China to propose the "new four modernizations" was SAIC Motor, and the first model to blossom was the industry's first "Internet car" Roewe RX5 launched by SAIC Roewe in October 2016 in conjunction with Alibaba. A fact that cannot be ignored, roewe RX5 has opened a new door, and the intelligent interconnection ecological experience it brings has even accelerated the speed of the transformation of the entire automotive industry to intelligence.
More importantly, SAIC Motor is also one of the earliest enterprises in the layout of new energy, not only is it the only car company in China with three technical routes of pure electric, plug-in hybrid and fuel cell, but also the technical accumulation in the core technology of "three electrics" is also deep.
The sales figures are more convincing than anything else. In 2021, SAIC's annual sales of new energy vehicles reached 161,000 units, a sharp increase of 107% year-on-year, and the penetration rate exceeded 20%, ranking among the top five in the domestic market and among the top six in the world. In the first two months of 2022, SAIC's new energy vehicle sales for passenger cars increased by another 51% year-on-year.
The third is the history and tradition of Roewe's pet fans, and its feelings support it to think about consumer pain points and find ways to solve them.
Leaving it aside, take the nearly year's activities as an example. From the beginning of this year, we have held hands with the Chinese women's football team, paid tribute to and guarded the "sonorous rose" with practical actions, and provided long-term support for the development of China's sports industry. By last year's 618, the huge "SAIC Roewe Hao sent 3.6 billion yuan, with a down payment of 618 yuan to mention the national car", so that everyone could "afford to buy and use it coolly".
What is Roewe's undertone to not take the usual path?
In addition to the above three macro factors, in the final analysis, it must be due to its own product strength, otherwise there is no diamond diamond, how dare you take the porcelain work?
When it comes to the product strength of Roewe new energy models, for me, who has been living in Zhengzhou for more than ten years, the dual identity of the media plus new citizens may be clearer than that of ordinary consumers.
Since October 2020, Zhengzhou taxis have entered the era of new energy, and in just over a year, 90% of Zhengzhou's taxis have been replaced by new energy. And the new energy taxis running in the streets of this national central city, one is the 2019 Roewe Ei5, if you have come to Zhengzhou for business or tourism, you should have an impression.
We all know that in the era of fuel vehicles, taxis are an important criterion for testing the quality of cars, because they run on the road almost every moment, and the quality of the car is poor.
I used to chat with the driver when I was in a taxi, and it was nothing more than his own opinion of the Roewe Ei5. "The tram is speeding up fast in the city, and some traffic lights in the previous fuel trucks can't pass because the time can't pass, the tram is not the same, and it is done by adding a foot of electric door to ensure safety." Although the 420km NEDC endurance cannot be 100% accurate, the accuracy rate can reach about 80%, and we have charging piles in the streets and alleys of Zhengzhou, and the slow charging is full of seven or eight hours. In terms of durability and reliability of the whole vehicle, this Roewe Ei5 is not worse than those fuel vehicles. ”
It can be seen that for Roewe Ei5 and other Roewe new energy models, it is their solid strength of three electrics and the strength of the whole vehicle product that can gain the love of the majority of taxi masters.
It is certain that so many B-end users are testing the quality of Roewe's new energy vehicles every second, coupled with the recent sales of saic motor passenger cars introduced above, as well as its position in the new energy vehicle market, which are the underpinnings that support its courage to go off the ordinary road.
How can consumers maximize their benefits?
Judging from the current macroeconomic situation, it is difficult for oil prices to fall in the short term, and the penetration rate of new energy is getting higher and higher, which has caused the demand side of new energy to continue to be strong, making the price increase of new energy has shown an irreversible trend.
So the April window given by Roewe is actually really an opportunity. For the majority of consumers, the window period for bending down to pick up gold has come. After all, the magnitude of this round of new energy vehicle companies gathering together to increase prices is not low, from a few thousand to thirty thousand, is there such a wool is not a reason?
To be honest, this scene reminds me of the property market five or six years ago. At that time, in order to stimulate the sluggish market, the mortgage interest rates in Beijing, Shanghai, Guangzhou and Shenzhen were lowered across the board, and the 8.5% discount became the absolute mainstream of housing loans. After the situation, everyone saw that the property market soon entered the regulation and sideways period, and the 8.5% discount interest rate completely became history and never appeared again, and the small partner who decisively shot at that time saved a lot of money.
So sometimes the choice does outweigh the effort. For those small partners who have new energy purchase needs, they may wish to seize this opportunity to pick up leaks.
The exterior design is very young and fashionable, especially the "Ronglin pattern" of the middle net shape, the two sides of the headlight group by a thick through-type chrome decorative strip connected, the front surrounding the two sides of the heat dissipation opening shape is very sharp, coupled with the embellishment of bright color decoration, a look is the young man's dish.
The interior is also very technological. Internet car intelligent system HW2.0, 3 square meters galaxy panoramic canopy, L2.5 PLUS intelligent driver assistance system, PM2.5 filter, leather seats, etc., belong to the configuration ceiling level in this price point.
As a hybrid model under the Roewe brand, on the basis of obtaining the "Heart of China" top ten engines - 1.5TGI cylinder-mounted direct injection turbocharged engine, SAIC's latest second-generation green-core 100kW high-power high-power high-efficiency permanent magnet synchronous motor is added, with a maximum power of 224kW and a maximum torque of 480N·m, and the power output is comparable to the mainstream 3.0T model. In addition, the two models also have a wealth of intelligent technology configuration, intelligent auxiliary driving system is readily available, APA automatic parking assistance, ACC adaptive cruise, Internet car intelligent system, etc., to meet your requirements for scientific and technological equipment, more can reduce the fatigue caused by long-distance driving, there are many preferential financial policy adaptations, the hybrid model interested in the small partner may wish to take advantage of the price increase before the visit to pay attention to.
【Conclusion】 After reading the whole article, you will understand why in the case of new energy rising and almost all car companies lying flat, Roewe left a month observation period. The medicine it sells in the gourd, I think you know it at this moment. Therefore, the opportunity for new energy to bend down to pick up gold has really come, but the time is very short, only one month. You small partners who have new energy purchase needs, this opportunity is fleeting, and it is done and cherished.