In ordinary daily life, no one does not want to get rich overnight, and no one is willing to be mediocre, preferring to be a chicken head and a phoenix tail, and there are many people who are in and out of the picture, but in the secular life, most of the people who live the ordinary life of "chai rice oil salt sauce vinegar tea" are the majority. These words also apply to the automotive industry, in the brutal market competition, there are many car companies with annual sales of more than one million units, but the most are still "waist" car companies that are struggling.
As the mainstay of domestic brands, SAIC Roewe has also created the miracle of "getting rich overnight", but after crossing the hills, it still restores a peaceful daily life. As we all know, with the concept and market strategy of "Internet car", which surpasses competitors, SAIC Roewe can be described as a smooth sailing in the market competition, and since then it has also set off a wave of "Internet cars" in the Chinese auto market.
After experiencing the baptism of the car market, now the "Internet car" in the Chinese market is already quite mature, and today's "Internet of Vehicles" has become the standard of the current automobile market, to tell the truth, for the development of "Internet car", SAIC Roewe can be said to be indispensable. With the development and progress of the times, as well as changes in the consumer environment, SAIC Roewe, which seized the market opportunity, slowly fell behind.
According to public sales data, saicar Roewe's cumulative sales in 2021 were about 353,000 units, with an average monthly sales volume of 29,400 units, of which december 2021 sales exceeded 35,000 units, an increase of 42.5% year-on-year and 17.3% month-on-month. Compared with the market performance in the brilliant period, saic motor Roewe is obviously a little weak today, even with the total annual sales of nearly 400,000 units in 2020, there has also been a certain sales decline.
But then again, such a Roewe is the real Roewe, why do you think so? Since the concept of "Internet car", the market has become popular with its first model, roewe RX5, and the monthly sales of Roewe RX5 in the peak period are basically stable at more than 20,000 units, and in October 2017, it set a new height of 28,200 units of single-month sales, laying the position of Roewe RX5 in the market.
Although the Roewe RX5 is still the main force of SAIC Roewe, it does not have the strong market morale in the past, and the average monthly sales volume for the whole year of 2021 is less than 10,000 units. Compared with competitors such as Haval H6, Auchan X5, Tiggo 8, Geely Boyue, Changan CS75, Haoying and Qashqai, the sales gap is obvious. This is not to say that the strength of the Roewe RX5 is not strong, but the strength of competitors is increasing.
As another sales of SAIC Roewe, the market performance of Roewe i5 is also remarkable, the market positioning of the car is A-class cars, the cumulative sales of 2021 exceeded 110,000 units, although compared to Xuanyi, Yinglang, Bora and Corolla, etc. There is some gap, but the sales ranking in domestic cars is also relatively high, and Geely Emgrand, Changan Yidong and BYD Qin PLUS, etc., shoulder the heavy responsibility of the rise of domestic cars.
A few more words: In terms of the replacement of product models, SAIC Roewe is also actively promoting, but there are no "explosive" models, and saic roewe's current two major sales pillars are mainly Roewe RX5 and Roewe i5. In fact, SAIC Roewe has the opportunity to stride forward, taking the lead in proposing "Internet cars" but not maintaining its leading position, but after being surpassed by competitors, SAIC Roewe gives people a sense of stagnation.
After the market performance reached its peak, SAIC Roewe returned to calm, and chai rice oil salt sauce vinegar tea is its normal rhythm of life. All the dreams and regrets, along with the disappearance of 2021 has become the past, in 2022 SAIC Roewe to boil up, we must increase the amount of "firewood", you say?
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