Recently, Shanghai Xiaopeng Automobile Sales Service Co., Ltd. was fined 100,000 yuan by the Shanghai Xuhui District Market Supervision Bureau for "purchasing 22 face recognition cameras from a third-party company and illegally collecting and uploading 431623 face photos from January 2021 to June 2021".
According to the penalty letter issued by the Market Supervision Bureau, the company involved purchased 22 camera devices with face recognition functions and installed face recognition camera equipment in 7 of its stores (involving 5 directly operated stores and 2 franchised stores) to count the number of people entering the store and analyze the proportion of men and women, age, etc. This act does not have the consent of the consumer, nor does it explicitly or inform the consumer of the purpose of collection and use.
(Picture from the official website of Xiaopeng Automobile)
In this regard, Xiaopeng Automobile's official response said that the store in the Shanghai area hoped to improve the reception process and better serve the customers who arrived at the store through the collection and analysis of data such as the store passenger flow, but due to the unfamiliarity with the relevant legal provisions, it mistakenly purchased and used the products of third-party suppliers that violated the relevant legal provisions, expressed full compliance with the administrative punishment, and made a deep reflection on the matter, the data collected earlier has been deleted, and the equipment has been dismantled.
Many netizens questioned: "More than 400,000 face photos were illegally collected, and the fine was only 100,000 yuan, is it too little?" Some netizens analyzed that behind these collected data there may be AI identification, in addition to recording the customer's activity status and location in the store, it can even identify the customer's mood and product trend.
Behind this is everyone's hatred for the illegal collection of personal privacy. In the era of artificial intelligence, various biometrics are applied to various scenarios, including payment passwords, access control, identity recognition, etc., and the collection of personal information in this process has become a common phenomenon. However, face information is different from digital passwords, users can not change their face information, once leaked, will seriously threaten the user's privacy and property security.
China's supervision of personal information security is also becoming more and more stringent, and this year has issued fines for the illegal collection of personal information by many enterprises. The Personal Information Security Specification issued by the State Administration for Market Regulation clearly stipulates that the authorization and consent of the personal data subject should be obtained when collecting personal information.
Similar things are not uncommon, this year's "315" party exposed the phenomenon of many stores using cameras to collect face information, including bmw car 4S stores that belong to the same automotive industry.
In the recent October and November, The delivery volume of Xiaopeng Automobile is higher than that of Ideal Automobile and Weilai Automobile, of which the delivery volume of October was 10138 vehicles, the delivery volume in November was 15613, and the cumulative delivery volume of Xiaopeng Automobile in the first 11 months reached 82155 units, higher than the 76404 vehicles of ideal cars and 80940 units of Weilai Automobile. The previous "Wei Xiaoli" pattern has become "Xiaoli Wei".
It should have taken advantage of the situation, but Xiaopeng Motors sounded the alarm bell. To protect personal privacy, the Internet car is not an "extralegal place".
Previously, Xiaopeng Automobile was once in a state of loss, from 2018 to 2020, its net loss reached 1.399 billion yuan, 3.692 billion yuan and 2.732 billion yuan respectively, and it is still very difficult to turn losses into profits in the short term. The company previously revealed in the prospectus that it promised to break even by the end of 2023 or 2024. (Erxiang Finance original, reprint indicating the source.) Entering the market is risky, and investment needs to be cautious. ）
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