Hello everyone, I am the universe's second anti-routine, anti-flicker, unveiling the truth of business and capital of the sickle crusher Chai Sister, quickly click the card below to pay attention to me ~
On December 14, Xiaopeng Automobile was fined 100,000 yuan by the Shanghai market supervision department for collecting 430,000 faces in six months and ordered to make corrections.
After the matter was exposed, Xiaopeng Motors responded urgently, saying that the matter was caused by the accidental procurement and use of products from third-party suppliers that violated the relevant legal provisions.
According to the content of the penalty letter, Xiaopeng Automobile purchased 22 devices with face recognition functions, and the hardware and software procurement fees totaled 173,800 yuan.
The violating devices were all installed in its stores, involving five directly operated stores and two franchise stores.
Between January 2021 and June 2021, the above-mentioned face recognition camera devices collected a total of 431623 faces.
We don't know if Xiaopeng Motors knew about their functions when they purchased these devices, nor do we know what they are going to do to collect faces...
However, from the attitude of netizens to this matter, it can be found that in this era of information nudity, more and more companies like to steal consumer privacy.
As netizens said: "A fine of 100,000 yuan is not painful or itchy for enterprises."
Although stealing privacy is illegal, the risks and benefits are too different, how to stop companies from continuing to jump on the legal red line?
Let me give you an example.
The third-party supplier in the mouth of Xiaopeng Automobile is called "Youluoke", which has just been named by the CCTV 3.15 evening party, and the reason is also the illegal collection of face information.
At that time, the manager of The company revealed to reporters that "this kind of camera (collecting face information) has been installed dozens or millions."
After the incident broke out, Yuluoke apologized to the public.
Expressed willingness to fully respect the security of users' personal information, and accept the supervision of the society and the media and the rectification opinions of law enforcement agencies.
But what was the result?
In March, the exposure promised to rectify, and the equipment sold to Xiaopeng Automobile in June still had the illegal function of collecting face information privately.
What about good rectification?
What about respecting personal information?
In addition to the "dead nature does not change" Yoroker, this year 315 also exposed another company.
The reason is also the private collection of face information.
That's the Kohler bathroom.
According to CCTV, Kohler Sanitary Ware has installed cameras with facial recognition functions in thousands of stores across the country.
As long as consumers walk into kohler bathroom stores, they will be grabbed by the camera without their knowledge, and automatically generate a number, marking several times to the store, men and women, age and other information.
The manufacturer of this camera is Suzhou Wandian Palm Network Technology Co., Ltd., which can solve precision marketing through face recognition information and capture tens of thousands of face data.
At that time, the staff of Wandian Palm told CCTV reporters that Kohler Sanitary Ware was "nationally installed", that is to say, every store was equipped with this camera.
When the reporter asked why the sales manager of a certain area of Kohler Sanitary Ware grabbed the face information, the other party said: "For example, if this person comes over, the B store will prompt this person to visit the A store, how to receive the B store, how to quote, there is psychological preparation." ”
In this case, can it be said that Kohler Sanitary Ware is unaware?
Can you throw this pot all over to the camera manufacturer?
Obviously, no.
Therefore, at that time, Kohler Sanitary Ware directly admitted to collecting faces in the statement, but Kohler Sanitary Ware said that these data were only used for the number of people at the point, and the information collected by the equipment was not saved, analyzed and transferred.
If you really don't do the analysis, why give people faces numbering?
I understand everything.
According to the contents of the penalty letter, as of March 15, 2021, Kohler Sanitary Ware had seized 2202264 pieces of face information and fined 500,000 yuan.
You see, so many people's facial information was grabbed privately, and only half a million were fined.
This can't help but remind Chai Mei of a similar case in the UK some time ago.
Just in early December, the UK's Information Commissioner's Office (ICO) issued a warning to a US company called Clearview AI:
It said the company had privately collected a large number of photos of the faces of British citizens through online platforms such as Facebook, suspected of seriously violating the country's data protection laws.
The ICO asked Clearview AI to stop processing personal data of UK users and delete their relevant personal information.
Clearview AI could face fines of up to £17 million (about 144 million yuan).
Many people may think that even if these companies collect our face information, it seems that it is not a big deal?
Then please take a look at an experiment done by the Real AI team at Tsinghua University at the beginning of this year with Chai Mei.
In fact, this experimental process is very simple, but the experimental results are surprising.
The Real AI team selected a total of 20 mobile phones, one of which is foreign, and 19 are domestic smartphones, all from the top five mobile phone brands.
Each brand has selected 3-4 different price point mobile phones, low-end machines to flagship machines.
First of all, the tester bound the face recognition of 19 domestic mobile phones to the "no. 1 classmate" next to it; then let the classmate next to him take his mobile phone for face recognition, which could not be opened.
Next, the tester printed out a photo of the eye part of Classmate No. 1 and pasted it on the glasses, and all 19 mobile phones were unlocked.
Yes, just one eye area fools the face recognition of the phone.
Successfully unlocking the phone is actually only the first step, and the follow-up test found that many apps on the phone, including mobile banking, can be used for face recognition.
You can even impersonate the owner to complete the bank account opening online, and the next step is to transfer money.
At that time, this matter was still quite hot, and there were many opinions on the Internet.
But no matter how you analyze it, it is an indisputable fact to use a photo to impersonate the owner of the machine.
The tester was able to easily unlock the phone with the photo, which meant that others could too.
At this point, let's go back to a news that CCTV once reported.
【5,000 face photos 10 yuan peddling】
At that time, the reporter searched for the keyword of "face data set" on a certain platform, and quickly popped up a product called "face related algorithm training data set", with a price of 10 yuan.
Open the product introduction and find that it contains more than 5,000 photos of faces, and many more photos of faces with different expressions of a person.
When the reporter contacted the seller through the platform and asked whether the photos were authorized by the owner, the other party said: "The authorized price is not this price."
In other words, the owners of these sold face photos have no idea that their "faces" are being sold online by others.
Have you ever felt extremely frightened?
What's even more frightening is that now whether it is a street or a shop, almost all of them are installed with surveillance cameras, and some people install cameras in their homes...
And we don't know if anyone behind these cameras is poking and poking to collect information about our faces.
Since Kohler Sanitary Ware and Xiaopeng Motors collect consumers' facial information in cameras, do other cars and shops also have this behavior?
For example, as we mentioned above, the company's cooperative customers in the automotive field include Qilin Tire, Buick, General Motors, GAC Group, Cadillac, Wuling Motors, Auto Superman and so on.
At that time, it was exposed that the 4S store of these cars used the face recognition system provided by Yolok to collect customers' personal information in violation of the law.
Once a consumer enters the store, the in-store face recognition system recognizes their face and saves their face data, gender, age, number of visits to the store, arrival events and other private information.
Although they say that they collect face information for precision marketing purposes, we have no way of knowing what they are doing with this facial data.
Face information is a unique biometric information of individuals, and has now become the payment password of many users, protecting the safety of our property.
The future development of this recognition technology is an irreversible trend, if it continues like this, all our information will be exposed to the eyes of the enterprise.
Tougher measures are urgent.
END
Lead Writer | Small lu
Edit | Four less
Tchai dogwski: Exclusive contracted creator of ByteDance's video platform. He has won the title of "Most Influential" of NetEase, and won the "Best Organization Award" issued by the Shanghai Economic and Information Commission, and won the title of "Dark Horse Author of the Year" of Yiyi Information, and his articles have frequently won 10W+ on major platforms.