About half a month ago, I went to the Guangzhou Auto Show.
When visiting the exhibition, I saw that the car released by a Korean luxury brand was very novel, and my curiosity was driven, so I sat in it.
The seats are comfortable and the interior craftsmanship is good, but unfortunately the car machine is not rich in functions and is not easy to use.
In fact, not only Korean cars, I also found that many Japanese car machines also have the same problem, serious lag.
If you say that the car machine that needs to be connected to the mobile phone Carplay to operate is version 1.0; the car machine with voice control and GPS navigation is version 2.0; and the car machine that can support smart device expansion, entertainment functions, social functions, and even payment functions is version 3.0.
At present, the vast majority of Korean and Japanese cars use version 2.0, while Chinese brands such as Roewe, Geely, and Changan are already using version 3.0.
Appearance is important, but it is for others to see, only the configuration in the car is the one that accompanies us the longest, and the car machine is one of the most frequently used configurations.
I am not surprised that China's own brands have taken the lead in car machinery. After all, six of the world's top ten Internet companies are in the United States, four in China, and none in other countries.
As early as July 6, 2016, SAIC motor and Ali took the lead in launching the world's first Internet car - Roewe RX5. Ma Yun personally stood on the platform to publicize that after the car was listed, sales were once good.
The phrase "Hello Zebra" awakened the Zebra system equipped with the Roewe RX5 and also awakened the entire automotive industry's fanatical pursuit of Internet cars. Subsequently, major car brands have successively launched their own car machines, without exception, using "Hello XX" as a wake-up word, which shows that the influence brought by Roewe RX5 is not insignificant in the industry.
Since the launch of the Roewe RX5 car engine system, it has not stopped at this pace, and has completed many large version iterations and dozens of small version updates in the past 5 years.
On July 6, 2021, Roewe car machine was iteratively upgraded again, and the new Venus intelligent system brought a more intelligent, convenient and secure user experience under the blessing of black technologies such as AI voice, mini programs and car home interconnection.
What is the difference between Venus Intelligent Systems and other locomotives?
If I were to use an analogy to describe the Venus intelligent system, I think it is the strongest brain in the automotive world.
Navigation and voice control functions are only basic operations for it, and it also has the function of controlling home appliances. You can use the machine in the car to remotely control the lights, fans, humidifiers, heaters, air conditioners, electric water heaters and other switches at home. For example, in the hot summer, turn on the air conditioner at home in advance, and when you return home, you can be surrounded by cool air and the heat will be eliminated.
Thanks to the heavy blessing of Ali Dharma Academy, the Venus Intelligent System supports contextual semantic understanding, and instructions can be interrupted at any time, and the content can be switched at will. For example, ask "Do you need to bring an umbrella when you go out today?" ", the car will broadcast today's weather conditions. If you need to check tomorrow's weather, you don't have to mechanically ask "How is the weather tomorrow?" Instead, you can talk like you would a friend and say, "What about tomorrow?" The system will push the weather forecast for you tomorrow.
Don't feel that the Venus intelligent system stops here, continuous upgrading and iteration is the key to maintaining the vitality of the Internet car.
After the update, the Venus intelligent system has a growable AI voice function, which transforms into a user's intimate intelligent car assistant "Little Heel Spot". In the daily communication with users, "small heel spots" will actively learn and adapt to the personalized instructions of different users. It is even possible to customize the combination of instructions to implement multiple requirements in one sentence. For example, as an office worker who leaves early and returns late, driving home after a day of work, as long as a simple sentence of "good evening", the car machine will reply "It's another fulfilling day!" "Cheer you up, and you'll also take the initiative to adjust to night mode and play daily recommended songs based on your past preferences."
In addition, the updated personalized application management center can download, update, and delete ecological applications at will, and add Mini Programs such as NetEase Cloud Music and Station B. At present, a number of Mini Programs can be deeply integrated with voice interaction, map navigation, scene intelligence, etc., bringing users a more intimate experience. For example, DingTalk adds address book and outbound call functions to query historical calls; the scenario-based itinerary calendar can intelligently identify "birthday" events, give warm care on special dates, and support users to create location scenes and customize reminder trigger conditions.
It is worth mentioning that the Mini Program will continue to update in the cloud to bring more novel experiences to users.
These functions are not imaginative, but based on the 5G era of the Internet of Everything background to design, the future Venus intelligent system can continue to upgrade and iterate, to achieve more functions, really let the car always open and new.
Seeing this, if you are not quite sure what is the strength of the Venus intelligent system, you may wish to guess how many models are currently on sale in the Chinese market?
The answer is more than two thousand two hundred. Even if you drive a new car every day, you have to drive it for six years. Not to mention that the frequency of new cars on the market has reached the level of weekly updates, and there are new car launches on average every week.
In this highly competitive market, if you want to be recognized by consumers, the answer must be that the product is king.
Looking around, the domestic auto market generally lacks thinking and innovation, which leads to increasingly serious product homogenization.
The emergence of Venus intelligent system makes the car no longer a simple means of transport, but a mobile life, an extension and replication of all daily scenes such as work, entertainment, and consumption.
In a way, venus intelligent systems define smart cars.
The new RX5 PLUS is equipped with the latest Venus Intelligent System.
In terms of automotive intelligence, SAIC motor has a far-reaching layout
After visiting the auto show, the second biggest emotion is that major car companies are thinking about the future.
The breakthrough of big data technology and communication technology, product intelligence, manufacturing intelligence, intelligent management, intelligent marketing, intelligent logistics, and intelligent shared travel are flourishing, so that the car is transforming from a means of transportation to a large-scale intelligent platform, and the core value of the vehicle has changed from the traditional concept of "hardware" to "software".
This requires that car companies must not only be an automobile manufacturer, but also a technology company, because this involves data collection capabilities, core algorithm development capabilities, definition of functions and interactions, integration capabilities and "end, cloud, edge" content and service integration capabilities, and so on.
At present, the United States car companies led by Ford, General Motors, and Tesla are investing heavily in research and development, and Chinese car companies are naturally not lagging behind, and the leading domestic companies in this regard are still SAIC.
According to SAIC's plan, during the 14th Five-Year Plan period, 300 billion yuan will be invested in innovative fields such as intelligent electric vehicles, and it will be transformed into a high-tech enterprise in an all-round way.
At the same time, SAIC motor is also cultivating a number of small giant enterprises in science and technology, actively planning to land in the capital market, and stimulating the endogenous new impetus of innovation and transformation with reform.
In the new SAIC system, including Chinese brands facing the C-end, as well as the "little giant of science and technology" as the support of SAIC's innovative technology, SAIC has the most complete industrial chain in the country.
It can be seen that SAIC has already laid out a variety of cutting-edge technologies, and the Venus intelligent system is only one of the many achievements. Next, SAIC will continue to promote the intelligence of automobiles and carry out the Internet car upgrade plan, so that all its Internet car users can enjoy a rich and interesting intelligent travel life.
Text | Deer Xiaofeng
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm