A few years ago, the domestic hardcore off-road SUV market was dominated by joint venture models and imported models, but this morning it was replaced by a different look, the well-known Land Patrol was almost extinct, Prado and Pajero also stopped production, leaving only the domestic brand tank 300 standing on the C position and picking the beam.
It is no exaggeration to say that the birth of the tank 300 broke the monopoly of the domestic off-road SUV market by imports and joint venture brands, and also led China's off-road culture to break through the circle to the popularization, and behind this has to be mentioned is the hardcore product force of the tank 300.
Domestic off-road "ceiling"
As an off-road vehicle, non-load-bearing body, four-wheel drive, higher chassis, better grip, strong power and a large and strong bumper are the basic standards, at this point, the tank 300 is naturally all-encompassing. It adopts the world's leading non-load-bearing body professional off-road chassis, equipped with three locks in front, middle and rear, a new generation of ATS all-terrain control system (7 driving modes), tank turning and creeping mode and other million-level configurations, which can cope with various complex road conditions and have super ability to get out of trouble, so that drivers can easily enjoy professional off-road fun.
At the same time, the R&D investment of tank 300 bicycles exceeded 30 billion yuan. The R&D layout of "Seven Countries and Ten Places" gathers more than 1,500 high-level engineering, design, intelligence and testing talents from all over the world, and is built with regulations, safety and other standards higher than those of China, the European Union and North America. The ultra-high platform position and the ultra-high investment in research and development give the Tank 300 a strong core competitive advantage.
In the power part, the tank 300 is equipped with a 2.0T turbocharged engine + 8AT gearbox, with a maximum power of 167kW and a maximum torque of 387N·m, which provides strong power support for off-road climbing and getting out of trouble.
It can be said that the tank 300 has insisted on putting off-road tuning in the first place from the beginning of its birth, and it is not at all inferior to an old team like Prado in terms of off-road ability, and even more than that.
Not only that, while ensuring the hard-core off-road strength, the tank 300 will be intelligent luxury also integrated into it, its interior has both a neat and tough center console shape, a rugged circular air outlet and a co-pilot handle, while there is a delicate and high-tech double screen, circular air outlet, aviation-style electronic gear, the so-called rigid and soft and probably so. And its use of dual 12.3-inch LCD meters, internal UI design, animation switching, reaction speed, picture texture, are beyond the current level of luxury brands; the front row is equipped with electric seats, the main driver supports electric 8-way seat adjustment + electric 4-way backrest adjustment, comparable to luxury brands.
At the same time, the tank 300 also has L2 level intelligent auxiliary driving function, with 360 ° surround view system, chassis perspective and other intelligent off-road configurations.
It can be said that as a hardcore off-road vehicle, it can take into account the intelligence, luxury, off-road in one, is really the vast majority of off-road vehicles in the market have not done, it completely solves the poor comfort, simple interior, rough workmanship, low degree of intelligence and other common pain points, with unicorn-like product power. Compared with the traditional urban SUV, the tank 300 has obvious advantages in terms of functional configuration, size, power and passability, and the appearance is more tough and stylish, highlighting the full personality. Such a city-ready off-road product can naturally poke young consumers.
From benchmark to leader
Of course, how to meet consumers to the greatest extent is also the higher-level "spiritual needs" of tank 300. Take "pricing", for example.
In the past, everyone said that playing off-road "burning money", indeed the vast majority of off-road vehicles in the market have a relatively high entry threshold, often four or five hundred thousand, or even millions, so many enthusiasts will be turned away. Prado, we can't deny that it is a good car, but because the price of the discontinued used car market has soared, and the price of the familiar Land Cruiser top has risen to one million, but in contrast, the price of the tank 300, which is quite hardcore in all aspects, is only 19.58-30.80 million, and at the same price, its product power is absolutely unique.
For another example, tank 300 has been launched in the market for more than a year and has been enriching the product line, with urban version, off-road version, cyber version, etc. to meet the diversified needs of consumers. It is worth noting that the 300 tanks that once cost only 220,000 and paid tribute to Monet limited edition were sold out in only 5 minutes. The official blog also issued a suspension of orders because the tank 300 sold too hot, which is enough to see the recognition of the tank 300 in the market.
Let's go back to the hot scene caused by the launch of the tank 300 at the beginning of the market, the pre-sale of 20 days, the order of the tank 300 exceeded 10,000 units, the first month of listing, dominating the off-road SUV market half of the country, and now the tank 300 has also maintained a fairly stable sales output, showing the automobile market a growth model of the stock era.
Frankly speaking, as an off-road vehicle that has only been on the market for more than a year, it is already quite eye-catching to be able to achieve such market results. At present, the mainstream SUV market already has a place in the tank 300, and more importantly, the tank 300 has revitalized the off-road vehicle market. After its launch, more and more consumers began to favor off-road vehicles, and even many women regarded it as a "fashion item", the so-called "originated in the niche, detonated in the circle, popular in the public" Tank 300 can be described as a vivid interpretation.
Editor sharp comment
The price of 250,000-level race over the off-road ability of million-level luxury cars, behind the more than 30 billion research and development investment, looking at the domestic that is the only one, looking at the world's international large car companies, is also one of the few. The reason why the Tank 300 has become the leader of the internationalization of its own brand is also reasonable. Behind the sales volume of 100,000 units today, it is also the deep accumulation of Great Wall Motor's car manufacturing strength, a breakthrough in the product strength of Tank 300, and the deep recognition of consumers.
There is no doubt that the tank 300 can be called the new totem of China's off-road culture, it will lead the domestic brand to conquer the off-road vehicle market with the attitude of a leader, and look forward to the next breakthrough of the tank 300.