All along, the profit and loss of new car-making forces has always been the focus of people's attention, and every financial report and sales release can attract the attention of the market. It is true that the competition with "Wei Xiaoli" as the core has become a rare "landscape" in the automotive industry.
Xiaopeng financial report released, the total revenue of more than 20 billion
Just recently, after Ideal and Weilai, Xiaopeng Automobile also released the fourth quarter and full year of 2021 financial report. According to official data, in the past 2021, Xiaopeng Motors has successfully achieved a significant increase in revenue and product delivery, of which revenue was 20.99 billion yuan, an increase of 259.1% year-on-year; the annual gross profit margin was 12.5%, an increase of 7.9%; and in terms of delivery, Xiaopeng achieved a delivery of 98,155 units in the whole year, an increase of 263% year-on-year, another record high.
At the same time, in the fourth quarter of 2021, Xiaopeng Automobile's performance was equally dazzling, with total revenue reaching 8.56 billion yuan, an increase of 200.1% year-on-year and 49.6% month-on-month, which has far exceeded the expected level.
It is worth mentioning that Xiaopeng Automobile's annual R&D investment last year reached 4.11 billion yuan, an increase of 138.4% year-on-year, surpassing new power brands such as zero running and ideal.
A large amount of R & D investment has also brought considerable product effects. It is reported that Xiaopeng Automobile has launched a total of three new models such as P5, G3i and G9 in 2021, with a price range of 100,000 to 300,000 yuan in the sedan and SUV market, which is the brand with the shortest product release cycle among all new car-making forces. Among them, Xiaopeng P5 is integrated with high-tech equipment such as lidar and Qualcomm Snapdragon 8155P chip, which can realize urban NGP functions and further accelerate the development of Xiaopeng in the field of advanced assisted driving.
Chip shortages and rising raw material prices remain the biggest challenges
For the current market environment, if there is a profit, it will inevitably produce the risk of loss. According to the information disclosed in the financial report, Xiaopeng Automobile lost a total of 4.863 billion yuan in 2021, an increase of 78% year-on-year; while the loss in the fourth quarter increased significantly, to 1.29 billion yuan, an increase of 63.5% year-on-year. At the same time, compared with brands such as Ideal and Weilai, Xiaopeng is the one that earns the least in 2021.
As for why it will cause continuous losses, some industry insiders have analyzed that the shortage of automotive chips and the rise in raw materials that swept the world last year may be the culprits.
It is understood that since the middle of 2021 due to the impact of the epidemic in Malaysia, a number of semiconductor factories have announced the suspension of work, which has also made it impossible for major domestic automobile manufacturers to get the corresponding chips, resulting in a large number of delays in delivery. During this period, He Xiaopeng, the founder of Xiaopeng Automobile, also issued a sigh on Weibo that "the supply and supply of the core is more bitter, and the toast is more sad", which shows that the chip crisis has become the biggest challenge facing Xiaopeng Automobile in 2021.
In addition, the disaster is not alone, in the crisis of car chip supply, the rise in power battery raw materials has made the situation worse. According to the data released by GGII (Institute of High Industry Industry), in 2021, the prices of battery cells, electro-hydraulics and other materials relied on by new energy vehicles have risen to varying degrees.
Among them, the theoretical cost price of square iron lithium batteries rose from 0.33 to 0.39 yuan / watt-hour at the beginning of the year to 0.48 to 0.54 yuan / watt-hour at the end of the year; and the theoretical cost of square power 523 batteries also rose from 0.45 to 0.51 yuan / watt-hour at the beginning of the year to 0.61 to 0.67 yuan / watt-hour, and the increase is still not optimistic.
It is true that from the perspective of financial report data, although Xiaopeng Automobile has been the one with the highest delivery volume in the past year, it is also the brand most affected by the market situation. In order to achieve considerable profitability, He Xiaopeng also said on the performance conference call: "The medium- and long-term goal of Xiaopeng Automobile is to increase the company's overall gross profit margin to more than 25%. ”
Auto Network Review: Xiaopeng has been seeking victory in stability
In the author's view, Xiaopeng Automobile should be regarded as the most "grounded" car company among all the new forces, which is neither as exciting as Weilai's listing on the NASDAQ, nor the ideal of only creating an extended program.
From the perspective of financial performance, although Xiaopeng's profit performance in "Wei Xiaoli" is not too eye-catching, it is constantly silently improving the user service experience. According to an official data, as of December 2021, Xiaopeng has added 197 new stores, covering 129 cities across the country; brand supercharging stations will add 613 in 2021, and Xiaopeng's supercharging system has covered 337 prefecture-level cities and municipalities directly under the central government in China.
Facing the future, Xiaopeng will also continue to maintain a steady pace of development, and is expected to complete the delivery target of 33,500 to 34,000 units in the first quarter of 2022, with a total estimated revenue of between RMB7.2 billion and RMB7.3 billion. With the upcoming April, let's also look forward to Xiaopeng's wonderful performance in the Q1 fiscal quarter of 2022.