In recent years, Great Wall Motors has begun to completely release itself in the matter of naming.
The original Haval H6, H9, M6, Weipai VV7, VV5, etc. are very normal names, but the Great Wall has not known what is wrong in the past two years, in line with the concept that the earth is the ultimate tide, and the name is getting more and more crooked.
The new Haval H2 is not called H2, renamed Haval first love, ask others to borrow a car, take your first love to borrow me at night, how it sounds weird. Three models were also introduced: the Haval Beast, the Haval Red Rabbit and the Haval Dog. In addition to the fact that the red rabbit and the big dog are both animals, these names are not compatible, and it is easy to confuse.
The new Wei brand VV5 is not called VV5, renamed Macchiato, the new model of VV6 is called latte, the new model of VV7 is called Mocha, the name of the three kinds of coffee, but how many owners who buy the Great Wall drink coffee? In fact, it is better to change the name to Mao Feng, Longjing, monkey Kui, at least more familiar than coffee.
In terms of new energy, Euler white cat black cat good cat can understand, lightning cat I think I can also accept, but what ballet cat, cherry cat what logic, hard to lean on the cat?
In terms of pickups, the Great Wall Cannon came, and there came the cannon, the King Kong cannon, and the X cannon, which became a military museum.
This is not outrageous, Great Wall Motors in the trademark registration, but also registered a lot of messy names, two cannons, three cannons and four cannons, thunderbolt cannon lightning cannon, earth shell silver bullet fire bomb cat bomb dog bullet thunderbolt colorful bomb, Haval single dog, Haval puppy, Haval hound, Haval milk dog, Haval slippery dog, Haval thunderbolt dog, Haval super dog, Euler electric cat, Euler fat cat, Euler cute cat, Euler inspirational cat, Euler naughty cat, Euler good luck cat, Euler modern cat, Euler tricky cat, Euler quantum cat... To be honest, with the current naming style of the Great Wall, which of them will be named as the models of Great Wall Motors in the future, I am not surprised.
To tell the truth, not to let the Great Wall name when the name of the Chinese, many people pull to spread Chinese culture, promote national self-confidence on the pull, a chat on the line, however, the Great Wall Motors seems not to have such a big influence on it, besides, not to let you Chinese name, but at least to be concise and easy to remember easy to distinguish, the previous H2, H6, H9, VV5, VV6, VV7, people who do not understand the car know, surely the larger the number of the higher the car level, now, a bunch of cats, dogs, coffee, cannons, Don't you know which car is positioned higher by looking at the price?
And the car name of this thing, not only a matter of dissemination, but also a car company product strategy continuation of the problem, the joint venture car companies we are familiar with the model, Camry, Accord, Mondeo, Highlander, Corolla, Xuanyi, etc., are continued for more than ten years or even decades of models, with the previous market reputation and mass foundation, even if the model replacement can also achieve good market sales, but the domestic car in this regard is generally not very good, only Geely Emgrand this car is a longer period of time, The Great Wall is a typical negative teaching material.
In terms of naming, to be honest, it is still necessary to serve the joint venture car, many models will have an easy to spread Chinese after entering the Chinese market, such as Accord, Land Cruiser, Overbearing, Range Rover, Touareg, Tianlai, the names of these models are mostly more concise, and they are related to the characteristics of the model, such as the hegemony will think of its off-road ability, Tianlai will think of the car's excellent comfort, land cruiser will associate it with its excellent crossing ability. Obviously, domestic cars still have a long way to go in this regard.
Behind the great wall motor's self-release in the name of the matter, in fact, this car company lacks strategic determination, always wants to be a one out, a hammer in the east and a stick in the west, and wants to rely on the name to get out of the circle, but lacks long-term planning for its models.
According to the announcement of Great Wall Motor, car sales in the first two months reached 182,600 units, down 19.95% year-on-year. I can't say that this is caused by the chaotic naming method, there is a chip shortage problem, there is a fierce market competition problem, but also with the Great Wall in the past two years, the product strategy chaos can not be separated, I advise great wall motors, or stop naming this matter of competition, to create another and Haval H6 has the same continuity and continuous heat of the product, is the top priority of Great Wall Motors.