As citizens' incomes increase, more and more families own cars in the country, and even some families own several cars at the same time. Compared to the car and the house, the cost requirements are not so high. If the budget is not high, you can choose to buy tens of thousands of cars, or take out tens of thousands of dollars as a down payment, and take out a loan to buy a car worth hundreds of thousands. Of course, if there are high requirements for the performance of the car, the family economic situation is also ideal, you can choose to buy hundreds of thousands or even millions of luxury cars. After having a car, it is much more convenient to travel, and it will not be sunny and rainy in summer and winter or on windy and rainy days.
The process of buying a car is also more grinding, first of all, you have to consider which brand to buy, what model and what price point. After determining the specific model, we must shop around to see which one has a more favorable price and more thoughtful service.
When it comes to where to buy a car, everyone observes that the car in the auto dealer shop is always cheaper than the 4S shop. In this regard, people who do not know say that there is an insider, and the insider is smiling, in fact, whether it is an auto dealer or a 4S store, the source of purchase is the car manufacturer, and the sales point of the auto trade shop is a 4S store.
Everyone will definitely wonder why there is a competitive relationship between auto dealers and 4S stores, and 4S stores still have to sell cars to auto dealers? In fact, it is because the 4S store is bound by the manufacturer, for example, the BMW brand 4S store is only responsible for selling BMW models.
From the price analysis, the cars in the auto trading shop are transferred from the coastal areas, and the 4S shop in the economically developed areas has a heavy task of picking up the car. In order to obtain rebates from manufacturers and not to impact the local market, 4S stores in many economically developed areas regard the mainland market as a momentum platform. If the price is the same as the 4S store, no one will go to the auto dealer to buy a car.
Why is the car cheaper than the 4S shop
So why are cars cheaper in auto shops than in 4S shops? Basically an old-fashioned car, the auto dealer shop is four or five thousand cheaper than the 4S shop. In fact, the auto dealership will not do a loss-making transaction, although it will reduce the price of the same car, but it will still make up the difference from other aspects. The most typical performance is that the auto dealership will cooperate with some insurance companies. In order to expand the profit margin, the auto dealer will investigate which 4S store has a cheaper car and will go there to buy goods.
Shipping costs
In addition, the 4S shop car is sent directly to the shop by the manufacturer's transport vehicle, which increases the transportation cost, and now that the oil price is so expensive, the cost consumed by the 4S shop is naturally higher. The way the auto dealer shop purchases goods will not pass through the transport vehicle, and the transportation cost is naturally less. Sometimes, the staff of the auto dealership will personally drive the car to the buyer. For new cars that are not licensed, they are not afraid of speed measurement, and the auto dealer may directly pull out the mileage control fuse. This process is dangerous and does not matter to the staff, but for car buyers who encounter a little problem, they will have a problem with the new car. In addition, some of the auto dealers are stock cars or injured and sick cars, and the prices are naturally low.
Sometimes, car buyers go to the auto dealership and find a new car model they want, but the store does not have it. At this time, the salesperson is very smart and will tell the other party that they can arrange the same car within a certain period of time. In fact, this is the shrewdness of the auto dealership, some auto dealers in order to prevent the occurrence of new cars piling up for a long time, in advance will not enter too many models in the store. It is necessary to maintain and occupy the place, so after the arrival of car buyers, sign the contract, and the auto trade store will go to the 4S store to buy goods. Although the selling point is the auto dealer shop, the three packages in the contract are still written on the 4S store.