To say that the most successful example of business transfer should be SAIC-GM-Wuling, with its own brand awareness and Internet celebrity product Hongguang Mini EV successfully entered the passenger car field, and even seamless switching. Of course, for SAIC-GM-Wuling, only one Internet red product is still far from enough, so it also quickly opened the brand silver label strategy and launched more models for a wider range.
Previously, Wuling Silver Label Strategy already had capgemini and Star Star models, positioning compact MPV and compact SUVs respectively, which are the hottest markets in the MPV and SUV segments. After occupying these two hot spots, Wuling has also opened the pace of enriching its own product library, and most domestic brands are different from the SUV market, it seems to be better at its best MPV field, which is not the third model Jiachen will also be officially listed in the second quarter of this year.
Wuling Jiachen also positioned 7 compact MPV, but the overall positioning is lower than Capgemini, the size is slightly smaller, the length, width and height are 4785/1820/1760mm, the wheelbase is 2760mm, if you want to say that the level should be close to bydiring BYD Song MAX, Trumpchi M6, Geely Jiaji These MPV are close, of course, the price should be more advantageous than them.
The overall shape of Jiachen is still relatively decent, the overall shape is similar to the current more mainstream compact 7-seat MPV, and the relatively square shape also ensures excellent internal space. The front face adopts the latest style of the Wuling family, which is similar to the stars, and the body side adopts a blackened B/C/D pillar design, and the visual effect will be relatively young.
The interior also adopts the Wuling family design, the overall appearance is relatively simple, a large number of horizontal lines and through-type air conditioning outlet increase the visual width, and a variety of colors and materials of the building is also more textured. The floating 10.25-inch is equipped with Wuling's self-developed Ling OS Lingxi system, which supports multi-command wake-free function, and can also realize functions such as team formation, navigation, location sharing, real-time intercom, etc. through the system, and the convenience of group travel is very high. In addition, in the entertainment configuration, it also supports NetEase Cloud Music, Himalaya, etc., as well as the function of remote control.
In terms of seat layout, the new car adopts the "theater step" layout of "2+2+N", the main driver of the high-end model has electric adjustment, and the second row can also be moved forward and backward by 120mm. The seat back angle can be adjusted to 150°, the third row can also be 4/6 reclined and folded forward, and the maximum load capacity of the trunk is 1177L.
Wuling Jiachen will be equipped with a power combination of 1.5T + CVT, which is also a more common set of power for SAIC-GM, which is used in Capgemini and Xingchen, with a maximum output of 108 kW and a peak torque of 250 Nm. According to the official, the fuel consumption of the new car is only 7.2L per 100 kilometers.
In terms of safety and comfort, Wuling Jiachen adopts a high-strength cage body structure, of which 64.2% of the high-strength steel is used. The car has four airbags, ESP electronic stability system, etc., and in terms of comfort, it is equipped with keyless entry start, rearview mirror folding heating, panoramic image, reversing radar, multi-function steering wheel, etc.
Summary: The heat of the domestic MPV market has cooled down in recent years, especially in the compact MPV market, which has not performed too well in this batch of models previously launched in China, the main reason is still in the field of home, users pay more attention to the car experience, more space and higher comfort of the medium and large MPV harvested a good market. And the compact MPV ride comfort is average, even no better than some 7-seat SUVs, and there is no shortage of low-cost 7-seat SUVs in China, so the position of the compact MPV is more awkward, and it takes a little more money to choose the SUV, and the domestic users' love for the latter is still higher.
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