laitimes

No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?

Huawei issued a financial report today. Huawei's chief financial officer Meng Wanzhou said at the meeting that in 2021, Huawei's revenue reached 636.8 billion yuan, and profit increased to 113.7 billion yuan, an increase of 75.9% year-on-year; R& D investment reached 142.7 billion yuan, a record high, with R& D investment of more than 845 billion yuan in the past decade.

No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?

?

Among Huawei's three major businesses, the carrier business contributed 281.5 billion yuan, the overseas business revenue accounted for more than 50%, and the enterprise business revenue was 102.4 billion yuan, of which the emerging business increased by 30%. The revenue of consumer business was 243.4 billion yuan, of which the revenue of smart wearables and smart screens increased by 30%.

No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?

For reasons that everyone knows, Huawei's consumer business revenue for smartphones and other products in 2021 was 243.4 billion yuan, down nearly 50% year-on-year.

Huawei's own mobile phones still cannot support 5G. Including that beautiful P50 Pocket. Of course, this does not prevent the cumulative shipment of Huawei's P series from exceeding 100 million units, and the number of global nova users exceeding 190 million.

No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?
No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?

Guo Ping, rotating chairman of Huawei, said: The UNITED STATES has brought great difficulties to Huawei for many years, especially Huawei's mobile phone business, because mobile phone chips need to have strong computing power, low power consumption and small volume requirements, and Huawei still has difficulties in obtaining them.

How to buy a 5G-enabled phone with Huawei?

We see that in the market, there is a category called Huawei Smart Mobile Phone, such as Hi nova9, NZONE S7, Mai Mang 10SE and so on.

What is the relationship between Huawei Smart Mobile Phone and Huawei Mobile Phone, and what is the difference?

Huawei Smart Select was originally a smart home brand under Huawei, launched in 2018. Somewhat similar to Xiaomi's "Mijia", it mainly operates Huawei's IoT products. Now it is Huawei Smart Mobile Phone, which can be considered to be a mobile phone created by other enterprises after being authorized or transferred by Huawei brand. Not Huawei's own, but a phone that meets Huawei's technical requirements.

For example, cooperation with China Mobile, China Telecom, China Unicom three major operators.

NZONE is a new terminal brand created by China Mobile for the Z generation crowd. N is Next, which stands for Exploring the Future. NZONE encourages young people to be fearless and indomitable in their quest. N is New, which represents the novelty of experience. It is oriented to the era of the Z era, and it is very compatible with the dynamic zone. On June 22, 2021, NZONE released its first product, the NZONE S7 Pro5G mobile phone.

Mai Mang, China Telecom launched a young mobile phone brand specifically for young fashion users. Launched in 2013, the latest new product is The Mai Mang 10 in December 2021.

U-MAGIC (U-Magic) is owned by China Unicom, "young, innovative, friendly, personality" is the brand positioning of U-MAGIC mobile phones, the brand extends the concept of China Unicom 5G? to let the future grow. U means Unicom China Unicom, User young users, Unique is born unique, Union gets together, empathizes with users, and resonates with partners. On January 25, 2021, at the press conference, China Unicom's new 5G mobile phone brand - U-MAGIC was officially released, and two 5G mobile phones under the brand, Youchangxiang 20 Plus and Youchangxiang 20, were simultaneously released. U-MAGIC's first flagship product of 2022, U-Link 50Plus, was released on March 28.

No matter how difficult it is, we must insist on doing the mobile phone business, how is it now?

In addition to operators, there are other enterprises.

Hi nova: The brand launched by China Post Communications takes "exploration and unseen" as the brand ideal, expresses fearless, open, and different brand attitudes, and creates intelligent products containing cutting-edge technology and the aesthetics of the times for consumers. The brand launched two models, namely the Hinova9 and the Hinova9 Pro. The same as the Huawei Nova9 series, except that the Hi nova9 series is a 5G mobile phone, and the Huawei Nova9 series can only use 4G networks

TD Tech: The brand of Dingqiao Communication Technology Co., Ltd. (Dingqiao). Dingqiao released the N8 Pro. This looks like the Huawei nova 8 Pro, but runs the Android system, equipped with the HiSilicon Kirin 985 chip

Thunderbird: On August 26, 2021, TCL held the release of the Mini LED strategy, at which TCL Electronics CEO Zhang Shaoyong announced that TCL's sub-brand Thunderbird launched its first smartphone - Thunderbird FF1.

There are a few differences between the two:

First, Huawei Smart Phone, since the brand ownership is not under Huawei's name, these Huawei Smart Phones are not restricted by the entity list, and can freely purchase various components, including Soc chips, 5G RF chips, etc. Therefore, Huawei Smart Choice mobile phones all support 5G.

Second, Huawei's smart phones usually use Android systems instead of Huawei's Hongmeng. And the possibility of upgrading Hongmeng in the later stage is not too high. Presumably to express that you are not Huawei?

Third, the after-sales of Huawei's smart phones is responsible for the brand side of Huawei Smart.

On many occasions, Huawei executives have said they will stick to making mobile phones. How?

Glory goes out independently. In November 2020, Huawei decided to sell Glory as a whole, acquired by Shenzhen Zhixin New Information Technology Co., Ltd. The financial report shows that in 2021, the assets and liabilities related to the glory business were completed. This also boosts Huawei's profit margins.

Retain the P and M high-end series, and deliver other low-end brands into Huawei's smart choice.

Develop new industries, force the field of intelligent vehicles, and help car companies build and sell good cars. (At today's press conference, Guo Ping, Huawei's rotating chairman, reiterated again: Huawei does not build cars.) )

All-scenario smart life experience, achieving sales revenue of 243.4 billion yuan. Smart wearables, smart screens, TWS headsets and consumer cloud services all continued to grow, with wearables and smart screen business revenue increasing by more than 30% year-on-year.

Adjust the offline store strategy, give up a larger area to IoT products, and accelerate the introduction of smart products, including Cyrus SF5 electric vehicles and different brands of smart mobile phones.

Do the operating system. With more than 220 million Huawei devices equipped with HarmonyOS, it is the fastest growing mobile terminal operating system in the world.

Persistence is victory, persistence can win. Or indeed the best option at the moment.

Read on