Foreword: The ancients said that those who win the hearts and minds of the people will win the world, and this sentence also applies to today's consumer market. Looking at the development of the consumer market in recent years, the main position of people has been more and more emphasized, and the overall trend of user-orientation has gradually become the mainstream, especially when the Internet joins the marketing matrix, the connection between users and users, users and car companies has entered a close stage that has never been seen before, and the influence from users themselves is also increasing, becoming an important factor that affects and even dominates the next development and change of car companies.
In the eyes of some people, compared with the traditional car companies that have become famous earlier and have a certain user base, the new forces that have just risen do not seem to have an advantage under the trend of customization, and people who understand the car circle will find that on the contrary, the traditional forces are obviously temporarily unable to cope with the needs of users who accelerate the transformation, and appear to be wandering and moving forward, while the new forces that have grown up with a new generation of users are different, they are more decisive, more bold, good at capturing the user's ideas, and are successful in the customization trend.
For example, the original version of the ideal ONE provides both 6-seater and 7-seater models, and according to the official survey, most users prefer the 6-seat version of the model, and because of this, the models we see now simply provide only 6-seater models. For example, the Xiaopeng P5, which recently officially announced the OTA upgrade, is also a high-end player under the trend of customization.
Parking ceiling, solve the last two kilometers
If you want to ask people who have obtained a driver's license or are taking a driver's license, which part of the driving test process is the most difficult, I believe that 80% will nominate subject two, especially the reversing car in subject two, the operation requirements are quite rigorous, a link is wrong, it is likely to lose all. The same is true in the actual driving process, and compared with the test site, the actual parking lot situation is more complicated, coupled with the emergence of cross-floor parking lots in recent years, it has further increased the difficulty of parking.
In this regard, there are also early countermeasures in the automotive industry, and solving the "last mile" of parking has become a recognized norm. However, there is no shortage of game breakers in the world, xiaopeng brand is well aware of the high difficulty of parking in complex scenarios, after the OTA upgrade, successfully unlocked the cross-floor parking lot memory parking function, the "last kilometer" successfully extended to the industry's longest "last two kilometers".
For example, my parking space is on the third floor of the parking lot, every time I go home, I have to drive around the ramp to climb the stairs, similar to walking on the winding road, and occasionally I can't remember where my parking space is, I was busy for a day and I was irritable, which was even more irritable, and what I needed at this time was a Xiaopeng P5.
Turn on the memory parking function of Xiaopeng P5, and then call Xiao P: "I want to remember parking". The system starts at the entrance to the parking lot and remembers the parking route. In this way, the next time I arrive at the door of the parking lot, Xiao P will take the initiative to prompt me to open the memory parking, and then, without me worrying anymore, the system can control the vehicle to bypass the ramp, intelligent turn, avoid obstacles, avoid pedestrians, meet the car... Finally, I parked myself in the parking space, and in the process, all I had to do was supervise the running status of the vehicle.
For owners without parking spaces, the Xiaopeng P5 is also fully prepared. After the OTA upgrade. Xiaopeng P5 added the parking lot state along the way to search and parking function, before opening the parking lot memory parking function, summon Xiao P to open the parking along the way, or in the memory parking process, click on the upper left corner of the page to switch the parking along the way, you can realize the parking lot memory parking non-fixed parking spaces parking, that is, how to be more convenient than their own meal by meal parking into the parking space a hundred times.
In addition, in places such as popular business districts, parking can also directly use the parking route uploaded by the official or other Pengyou. Xiaopeng will store in the cloud popular business district parking lot, close to the memory route of the super charging station or elevator entrance, as soon as you get to the nearby location, Xiao P will actively recommend the official line or other lines that Pengyou have shared, download it can be used immediately, the whole look down, Xiaopeng P5 can be said to fully consider the user's parking problems in any different scenarios, and each breaks down, truly realizing the worry-free parking experience.
Small P online, all-round voice assistant
In addition, I don't know if you found that today's young people especially like the "lying flat" life, can sit and never stand, can lie down and never sit, how can such a user group allow themselves to spend effort in the process of using the car? Perhaps because of this, Xiaopeng P5 created a universal travel butler - the full-scene voice assistant Xiao P.
To say that voice assistants have almost now become the standard for smart cars, why is Xiao P called "universal travel butler"? The key is that it belongs to the world's first system-wide function coverage, in other words, it is visible that as long as the function can be seen on the large screen of the car, all can be operated by summoning the small P, music, air conditioning, car windows, etc. Are basically not counted, even when operating memory parking, versatile intelligent space, NGP function, it is indispensable to the figure of the small P, which shows how versatile it is.
In addition, the comprehension ability of the little P is also a rare high level of the same level. In addition to being able to accurately understand various flavors of Mandarin, it can also do continuous listening, that is, without repeated awakening, it can command the next step; interrupt at any time, in the dialogue through effective instructions can interrupt the small P at any time for the next step; invalid sentence filtering, not the instructions spoken to the small P It will not be executed; two-tone area speech recognition, the main driver voice wake-up only listens to the main driver, does not listen to the co-driver's commands... It can be said that the small P has basically reached the level of the car circle Siri, and can provide travel services in an all-round way without dead ends.
After the OTA upgrade, the strength of the small P has also made a big leap forward, for example, the new voice knob function is very practical, it can more precisely control the volume, air volume, air conditioning temperature, map scale, and the brightness of the central control and instrument. For example, if we want to enlarge the central control screen map, we can directly command the small P: "Map up key to major to be large", the map scale bar will be enlarged by three scales; if you want the music volume to be slightly higher, you can directly command the small P: "The volume is large", so that the music volume will increase by two points, so that the user's control over the car will be stronger and more accurate, and the use experience will naturally be better.
In general, compared with their own set of car-making logic, rarely changed by external judgment of traditional car companies, the new forces obviously appear more affinity, just like the above-mentioned ideals, Xiaopeng, they are not blindly "behind closed doors", but with the user's idea to go out of the more people-friendly development route, perhaps this is the reason why the new force car companies are more "favored" under the trend of customization.
Postscript: When the trend of customization gradually becomes the mainstream of the development of the industry, car companies need to do no longer to be on the top, guard their own car-making logic, and firmly believe in the retention of the mass base, but should focus on the user, listen to the needs of users, grasp the psychology of users, and use the word "user" as a vane for enterprises to move forward, "from the masses, to the masses", the older generation's thinking will never be outdated.