Source | Say Rich Cat
Written by | Garfield
Edit | Zheng Ting
"Three months of big dry, June 22 must achieve Hengchi 5 mass production!"
Boss Xu, it still sounds like he is full of energy.
In fact, a few days ago, Evergrande Automobile did something that made me drop my jaw.
It is said that it has laid out 313 after-sales service outlets in 235 cities across the country.
The showroom for selling cars has not yet opened, but the after-sales service is ready, which is somewhat touching.
Inside the soil of Evergrande, how did such a beautiful flower bloom?
Therefore, I wanted to buy a new energy vehicle, and I moved the idea of going to Evergrande's after-sales outlets to see.
Looking at the above picture, this dense distribution of outlets, Boss Xu moved his true character, I was afraid.
Although the number of outlets, and the cake painted last year, have shrunk slightly, about nine-tenths of it.
In 2021, Evergrande said that in the future, it will have 36 exhibition experience centers, 1600 sales centers, and 3000 self-operated and authorized maintenance and warranty after-sales service centers...
Hengchi Shanghai Auto Show / Photo by Say Rich Cat
In fact, according to the current situation, it is also good to open more than three hundred after-sales outlets.
However, these after-sales service outlets are real?
After all, evergrande's 13.4 billion deposits on its account can only be found out during the annual audit.
So checked it, there are 6 service outlets in Guangzhou, Ben Meow randomly selected a few stores, on-site to see.
Sure enough, there is a lot of good news in this world, and I am destined to read it with tears.
Before remembering Ben Meow, he unilaterally announced that he was married to Wang Yibo.
Unexpectedly, some after-sales outlets are also Hengchi's "unilateral" statement layout.
Well, before looking down, let's pay attention to Ben Meow ~ ~~
First unilaterally announced that the travel expenses are limited, this time I went to see 3 Hengchi after-sales outlets.
The first place to go is the Rongyuan store next to the Meihuayuan subway station.
It turned out that this store was a chain store of Huasheng. Since Hengchi has signed an authorized maintenance service outlet, how to say it has to hang a name on the brand.
Hengchi after-sales outlets / Photo from said cai cat
Unexpectedly, Hengchi hid his merits and names
I only saw the BBA, Porsche LOGO, and the BYD 4S store next to it, which is very large and luxuriously decorated.
Fortunately, I couldn't meet the prince, and I met Wang Zong.
Talked with the person in charge Wang Zong (pseudonym) for half an hour, and asked something out (for reference only)...
"At present, most of the new car-making forces do not have their own after-sales outlets, and basically cooperate with auto repair plants to engage in after-sales and reduce costs."
For example, the auto repair plant will go to Hengchi to learn the technology, the after-sales maintenance is carried out by the auto repair plant, and the raw materials for maintenance are provided by Hengchi.
Comics, said rich cat painted
Mr. Wang said that the Huasheng chain stores in Guangdong have basically signed cooperation with Hengchi, and they have just signed it, so they have not yet hung up hengchi's card. (Hang up Hengchi later or not)
Sure enough, another Huaming store is also a chain store of Huasheng.
The statement is similar, and the clerk also advised me not to be a guinea pig.
Okay, then I'll go to the last store.
When rushing to best stores, we passed Xu Jiayin's "sad place" - the racecourse.
At that time, Boss Xu wanted to take down this land to make a football field, but unfortunately, in the end, the "600 Emperor" was arrested, and Boss Xu did not take this land.
Guangzhou Racecourse / Photo by Xi Peng
At the end of the last century, after the closure of horse racing, the racecourse became the largest automobile city in Guangzhou, and car companies have moved away in recent years.
In the future, it is said to be a high-end commercial complex, Beijing SKP level.
But at the moment it was deserted, overgrown with weeds and rusty.
The racetrack's car companies were gone, leaving behind a pile of broken copper and iron and promotional wallpaper.
White letters on a red background, glare of banners still hanging on the wall.
Photographed from the cat of wealth
After walking forward for a few hundred meters, we finally arrived at the after-sales service outlet signed by the legendary Hengchi - Best Store.
This auto repair shop is relatively famous in Guangzhou, mainly doing luxury car maintenance, but there are fewer new energy vehicles.
The statement of the store Wang Zong No. 2 is different from that published on the official website of Hengchi.
(Post a short piece of real dialogue)
Garfield Meowth: May I ask, if you buy Hengchi's car, can you repair it after sales?
Wang Zong No. 2: We mainly do luxury cars (gasoline cars), trams are generally attached to car clothes, and there is very little maintenance of trams. The assistant to the vice president of Hengchi is very familiar with me, but we have not negotiated, we have not signed a cooperation for the time being, and we still can't figure out the positioning of Hengchi's car.
Garfield Meow: But hengchi's official after-sales service outlets have you?
Wang Zong No. 2: So funny? I called and asked.
honk...... The phone didn't answer.
Guangzhou Best Store / Photo by Say Rich Cat
Look, after-sales outlets are sometimes like middle-aged men's hairlines, slowly disappearing.
For the time being, it can only be said that Hengchi has not signed a contract with Best Store.
I don't know if I will cooperate later, maybe the assistant vice president of Hengchi saw this manuscript and immediately called Back best... (If he can see it)
Hengchi 5 Shanghai Auto Show / Photo from say cai cat
Boss Xu is full of confidence, but several auto repairs and sales here are not very optimistic about Hengchi 5.
"New energy vehicles still have to shuffle the cards once, many endurance is virtual, you see Weima blowing so powerful, the endurance is not the same as the virtual 30% or 40%. Hengchi 5, is it a low-end car? ”
Listening to his speech, I almost didn't dissuade me.
Ben Meow hurried to the list of new cars released by the Ministry of Industry and Information Technology to find the endurance data of Hengchi 5, and the data they disclosed themselves, there is still a gap.
Screenshot from the Ministry of Industry and Information Technology
Documents released by the Ministry of Industry and Information Technology show that the endurance of Hengchi 5 is 558km/602km. However, the data previously advertised by Hengchi is that NEDC has a range of 700km, a difference of 100-150km.
Of course, the 602 km endurance is not low, selling a very good BYD Han EV, it is also this number, mainly depends on the real car out, there is no false standard.
As for the low-end model, this is not wrong,
At the Shanghai Auto Show last year, Hengchi announced that the 9 models were listed in order, and the positioning of Hengchi 5 was indeed a low-end model, and the high-end car representative was Hengchi 1.
Well, Hengchi after-sales outlets, let's look at these two first.
To sum up, I learned three things:
1, Hengchi after-sales outlets seem to have, it seems that there is not;
2. Basically a cooperative auto repair plant;
(3) Cooperation may be declared unilaterally.
"Forgive green" color Hengchi 2
In fact, a few days ago, Ben Meow also wrote a draft of the price increase of new energy vehicles (is it better to buy a tram than to speculate in stocks?). Tesla, Xiaopeng crazy price increase, fuel owners cry), my boss bought a tram, after writing I was also a bit stupid.
After all, my highest education is a driving school.
But I haven't bought a car, so I can really think about it.
But after this exchange, I was persuaded by Hengchi to retreat, or wait and see.
Boss Xu's car building this way can be described as "big ups and downs", and now it is almost the market performance of Hengchi 5.
Watching Xu Jiayin's speech and video at an internal conference on March 22, it seemed to have the illusion of going to the wrong set.
Boss Xu's appearance, appearance and voice are still the same as yesterday, and he is a strange man with a strong heart.
Calm him, it seems that I am a little uneasy.
Remember, at the end of 2019, at the Evergrande New Energy Vehicle Global Strategic Partnership Summit, Xu Jiayin gave a 26-minute speech and told a very beautiful capital story.
At that time, executives from upstream and downstream manufacturers in the global automotive industry came and sat in the audience, with black skin, yellow skin, and white skin.
Image source Evergrande Group official website, in November 2019, Xu Jiayin spoke at the Evergrande Automobile Global Strategic Partnership Summit
In fact, it doesn't matter what the speech says. Importantly, boss Xu at the time "persuaded" thousands of auto supply chain executives - "to build a car, I am poor and white, except for money." ”
At that time, Boss Xu did not want to become the next Tesla, but to surpass Tesla.
Skip the prelude to all the new forces of new energy car manufacturing, change lanes and overtake, and directly rush to the climax.
Evergrande Automobile's market capitalization reached HK$780 billion at one point, and this highlight was around this time last year.
In the same period, Tesla's market value was around 870 billion to 900 billion, but the unit was US dollars.
More than two years have passed, and Boss Xu's desperate car is finally going to meet with everyone.
Now he has nothing but Hengchi 5 to rely on. It is really impermanent in life, the large intestine wraps the small intestine...
Whether Xu Jiayin can win back once depends on whether this key Hengchi 5 can be sold after the mass production of Hengchi 5.
Regarding the mass production of Evergrande Automobile, many people are afraid that he will not come, and they are afraid that he will come randomly.
The person in charge of the aforementioned outlet said that on the 9th and 10th of this month, Hengchi 5 conducted a road interview run in Guangzhou.
Not only in Guangzhou, Hengchi 5 also conducted road interviews in many cities across the country, such as last weekend in Chengdu Chunxi Road IFS net red slope, a black Hengchi 5 slowly drove by.
If you are given 200,000, are you willing to be the first customer of Hengchi 5?