Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Huang Tuo
Reports from The GreatAuto
I don't know if you have noticed, around you, there will always be a few relatives and friends driving FAW Toyota models. When you ask them why they chose FAW Toyota's products, they always have endless reasons.
However, you will always find common ground in these fragmented reasons, that is, FAW Toyota's products are worry-free, fuel-efficient and reliable.
This is obviously valuable for FAW Toyota, after all, it has more than 9 million users, and it can achieve the praise of users, which is not an easy task for any car company.
Among the many models of FAW Toyota, there is one car that has always held an irreplaceable position in the hearts of consumers, that is, the FAW Toyota Crown.
Today, FAW Toyota has raised its once flagship product "Crown" to the height of the brand, and launched its first SUV Crown Land Release, giving the "Crown" more forms. This not only allows countless consumers to regain the crown dream, but also allows the classic to be inherited and advanced.
So, as the flagship SUV under the FAW Toyota Crown brand, can the Crown Land Release live up to the name of "Crown"? In the powerful mid-size SUV market, can crown land release stir up thousands of waves? This is undoubtedly the most concerned place for many "crown fans" and consumers.
Redefining the "Crown Standard"
Crown Land Release inherits the classic
The Toyota Crown has a lofty position in the hearts of the Chinese people.
The earliest contact with the Toyota Crown dates back to 1964, but it ushered in glory in China, which was the introduction of the seventh-generation crown in the 1980s. At that time, Toyota Crown was imported into China, and soon with its boxy design and luxurious interior, it quickly occupied the public business market.
At that time, Mercedes-Benz, BMW, and Audi could only serve as foils for the crown. It can be said that in that era when cars were not yet popular, Toyota Crown evoked the awareness and yearning of Chinese people for luxury cars, so that Chinese people really came into contact with what is called luxury.
In 2005, Toyota Crown was domestically produced for the first time in FAW Toyota, and this generation of models is the well-known twelfth-generation Crown. On the basis of the excellent reputation accumulated by the "old crown" and the stronger product strength, the sales of the twelfth generation of the crown quickly surpassed the Audi A6.
Behind this, there is no doubt that the strong product strength and brand charm of "Crown", and "Crown" has accumulated word of mouth in China for many years, and finally established the brand belief of high-end cars in the hearts of the Chinese people.
Nowadays, "Crown" has risen to become a high-end sub-brand of FAW Toyota, which not only inherits the consistent ingenuity quality of "Crown", but also redefines the "Crown Standard" from the dimensions of quality control management, production process, material material and quiet design under the TNGA architecture, highlighting its unique charm with the ultimate product quality. The Crown Land Release is the first masterpiece based on the new "Crown Standard".
Crown Lufang was born at Toyota's first overseas TNGA plant. The plant is not only a smart factory, but also brings together Toyota's top technology and is Toyota's most advanced manufacturing plant in the world. In every aspect of production and manufacturing, Crown Land strictly adopts Toyota's global unified standards and has a strict pursuit of product quality.
For example, in terms of quality control management, it adopts Toyota Level 1 quality standards, which strictly checks all aspects of product production to ensure quality and consistency to the greatest extent.
In terms of production process, Crown Lufang has a world-leading automated production line, body welding using anti-splash welding technology, 1113 manipulators to ensure maximum quality and consistency. The spraying workshop adopts the spraying technology of "three coatings and one baking", and controls the accuracy of crown land spraying through 42 robots and 8 processes.
In terms of material materials, the interior of the Crown Land Release adopts a large number of soft and high-grade wood grain materials, and the instrument panel is imported into the sewing process, which makes the Crown Land Release full of style. In addition, the extensive application of TNGA polymer vibration damping materials, high-efficiency acoustic glass, and anti-sound vibration isolation materials has further upgraded the silence of the Crown Land.
The ingenuity and quality have made Crown Lufang shoulder the mission of recasting the "Crown" legend and become the flagship product of FAW Toyota. Whether from the positioning or quality, the crown land can be said to inherit the essence of the crown, it is the landing of the crown feelings, but also a symbol of identity and status.
Holding three "killer skills"
There are also advancements beyond the lineage
The reason why the Crown sedan is classic, on the one hand, is that the design has a temperament that is both unobtrusive and self-revealing. As FAW Toyota's flagship SUV, Crown Lufang is born with such an aura.
Regarding the aura, I believe that many people have a deep understanding, why do some people bring their own strong aura? From a psychological point of view, the aura often comes from the calm and calmness of people. From the outside, the production of the aura often stems from the tallness of people.
Crown Land uses the latest design language of the Toyota family in design, and the interior of the central mesh is composed of a black honeycomb grille, with slender and sharp three-eyed LED headlights on both sides, giving the front of the car a strong visual impact.
On the side, the body waist line of the crown land is more soothing, the roof line is also relatively straight, and the lower skirt line that rises at a high speed behind the rear is surrounded by an expanded rear wheel arch, so that the new car has a sense of self-width and body vision, making the whole car look calm and thick without losing the sense of strength, bringing people a sense of calm and self-confidence.
In terms of size, the crown land also has a huge body, its body length exceeds 5 meters, the body width reaches 1.93 meters, with a height of 1.75 meters, a proper big head, a powerful aura is self-evident.
On the other hand, comfort and luxury are also the advantages that crowns come with.
The second row of seats in the Crown Land can slide forward and backward in an amplitude of up to 180 mm, providing an extremely spacious space for the second row of passengers. In terms of interior materials, Crown Land also uses a large number of leather wrapping, soft material coverings and luxury materials such as high-grade wood grain trim panels, making luxury within reach.
Not only that, but NVH is also a key to comfort. Crown Land Release uses soundproof glass on the front windshield and front side glass, which makes it surpass its competitors in terms of tranquility and reach the level of luxury brands.
However, on the other side of luxury, consumers are paying attention to more intelligent configuration and comfortable driving texture.
In order to meet the needs of consumption upgrading, Crown Land Amplifier is equipped with a wealth of intelligent technology configurations. For example, HUD head-up display, dual 12.3-inch screen (central control large screen and full LCD instrument), face recognition function, intelligent voice interaction system, three-zone independent automatic air conditioning system, etc.
At the same time, thanks to the safety advantages of the TNGA architecture, the Crown Land Release not only adopts the TNGA high rigidity body, but also comes standard with a new generation of Toyota Safety Sense safety and 7 SRS airbags, bringing users a full range of safety protection.
In terms of power, the Crown Land Release is equipped with Toyota's new generation of TNGA2.5L dual-engine hybrid system, which is composed of a 2.5L DYNAMIC FORCE naturally aspirated engine + motor, and the maximum power of the system reaches 183kW, while the comprehensive fuel consumption of 100 kilometers is as low as 5.3L, taking into account power and fuel consumption. At the same time, the Crown Land Release features a newly tuned front and rear suspension and an E-FOUR electronic all-wheel drive system for an excellent driving feel.
The non-arrogant design, the intelligent technology and the latest generation of hybrid systems that are standard in the whole series have converged into the three major advantages of crown land release. And these advantages, all make Crown Land live up to the name of "Crown" and easily be qualified for the identity of flagship SUV.
Lead the brand upwards
Write a new chapter in the Crown Saga
It can be said that thanks to the strong brand potential and excellent product strength, Crown Lufang has always maintained a fairly high degree of heat. Only 48 hours after the new car was launched, the order exceeded 10,000. Since its launch at the end of August last year, in less than four months, Crown Land has sold 25,893 vehicles in 2021, of which more than 7,000 units were sold in December, successfully ranking among the best-selling mid-size SUVs and showing strong market competitiveness.
It has to be said that for the Chinese people, the significance of the crown has long exceeded the essence of being a means of transportation. It is not only the dream car of countless people, but also the carrier of the changes of the times and historical memory, and the feelings that cannot be erased in people's hearts.
The launch of the crown land release has allowed the feelings to land, so that the classic genes of the crown have been inherited, and at the same time, through the technology that keeps pace with the times, the impression of the Chinese people on the crown has been deepened.
For FAW Toyota, the crown land release not only makes up for the gap of FAW Toyota in the mid-size SUV market, but more importantly, it plays a vital role in pulling the FAW Toyota brand upwards.
For consumers, the successful landing of Crown Land also brings consumers a high-quality auto product to meet the needs of more consumers in the context of automobile consumption upgrading.
In the name of the crown, the crown land amplifier combines feelings with the times, and has achieved another good car worth owning from FAW Toyota.
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