Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Fu Yu
Reports from The GreatAuto
2021 is a year of explosive growth for the new energy automobile industry, with a production and sales of 3.5 million+ achieving huge year-on-year growth. In this context, experts also predict that the new energy market in 2022 will continue the development rate of last year, and sales are expected to reach 5 million vehicles.
In fact, in addition to the increase in quantity, the quality of the industry is also improving. From the original minority participation, to the current full participation, more and more enterprises among the new energy, while standardizing the industry rules, but also intensified the competition in the industry, some of which even slowly came with the attitude of subversive, such as GAC Mitsubishi Atuka.
Hardcore pure electric SUV
Artuco breaks the bottleneck of the industry with heritage
On the evening of March 22, GAC Mitsubishi officially launched its first pure electric SUV, Atuka. Two models were launched, the Pioneer Edition and the Hardcore Edition, the former priced at 199,800 and the latter at 229,800.
For Chinese consumers, Mitsubishi is almost a household name, and star products in the field of SUVs are also everywhere, and the product strength performance is also very strong. As one of the traditional brand leaders in China's automotive field, especially in the field of new energy, GAC Group's mature pure electric technology is also very strong. The new model launched by gauca Mitsubishi, a powerful combination, atuka has also made the consumer market more looking forward to it.
Integrated with Mitsubishi's global design language, Atuka is very uncollected in appearance, most of the current pure electric models are in the style of science and technology, futuristic sense, the overall shape is exquisite, but Atuka inherits Mitsubishi's tough guy style, in the shape design of the deduction of the now pure electric SUV field rare hard school style. Dynamic Shield family front grille with split LED headlights, the front face line is rough and simple, coupled with a short front suspension, a large front cockpit, a dynamic shield and a suspended roof, Artuco's body shape is very sporty.
In the increasingly homogenized new energy vehicle market, Artuka has embarked on a different path with a hardcore style with Mitsubishi's global design language. At the core, Artukao has vividly expressed the Japanese brand's research and development of the interior space.
Based on gac's GEP2.0+ platform, Atuka has a wheelbase of 2830mm, which not only brings more spacious riding space for the rear, but also the tail box volume can be extended up to 1103L, and there are up to 25 reserve spaces in the car, and the practicality of Atuka has also been further strengthened, which can meet more needs of car scenes. Coupled with Mitsubishi's new generation of interior design styles, the horizontal surround interior also further enhances the ride comfort in the car. With a large area of soft pack material coverage at your fingertips and an ergonomically designed, highly wrapped material padded seat, the comfort in Artuko's car is once again a plus.
In addition to taking into account the comfort of traditional fuel vehicles, new energy vehicles also need to cater to the more demand for intelligence of young consumer groups. Artuco is equipped with a number of intelligent technology configurations through the all-scenario intelligent voice interaction system, including APP vehicle intelligent control interconnection, immersive interior mood lights, mobile phone wireless charging, nap mode/rainstorm mode, AIR-Clean fresh air purification oxygen system, of which the new generation of iFLYTEK XTTS voice can support sound source positioning and deep control of the car, through enhancing the live-action dialogue and communication experience, to further meet the needs of young consumers for vehicle intelligence.
Entering new energy
Artuko became a pioneer
When the market is becoming more and more mature, the emergence of more diversified products is an inevitable trend, and Atuka is a model to break the bottleneck of new energy models. For consumers, artulco's listing has further enriched their choices, not only to enjoy the century-old history of Mitsubishi Motors, but also to feel the leading achievements of GAC Group in new energy. For GAC Mitsubishi, Atuka is a breakthrough of "0".
As a century-old brand, Mitsubishi Motors' advantages in the field of traditional fuel vehicles are naturally beyond doubt, and as a joint venture brand in China, GAC Mitsubishi not only inherits its globalization genes, but also makes many evolutionary upgrades for the Chinese market with the assistance of THE GAC Group. Standing at the time of the current automotive industry transformation, GAC Mitsubishi, as one of the joint venture brands, needs to keep up with the pace of the times, and Atuka is the pioneer.
In the current Chinese auto market, the new energy field is known as one of the main battlefields for independent brand overtaking, mainly because after abandoning the joint venture brand to rely on foreign decades and centuries of technology accumulation, everyone is standing on the same starting line, and even some independent brands and new forces are still in the forefront. A large part of this is due to the fact that independent brands have eaten the first-mover dividend, and the planning of many joint venture brands has not yet been fully launched.
It is difficult for the elephant to turn around, but when it begins to turn around, it will be faster if there are some auxiliary means. Like the market growth rate mentioned above, as well as the prediction of many experts that the new energy vehicle market will usher in a new round of outbreak in 2022, etc., this is a good opportunity for joint venture brands to enter and accelerate, including GAC Mitsubishi.
In the territory of GAC Mitsubishi, Artuka fills the gap of the brand in the field of pure electricity, and is also the beginning of its transformation and upgrading. At the new car press conference, the official also said that in the future, the two sides will continue to deepen the cooperation research and development model, gather the superior resources of both sides, and enter a new era of new energy industry development. In addition, GAC Mitsubishi also said that the two sides will further accelerate the introduction of new energy models and bring consumers more distinctive model choices.
Write at the end:
The rise in oil prices, the listing of GAC Mitsubishi Atuka is bound to attract the attention of more potential consumers of new energy models, and attunko, whose own styling design breaks the bottleneck of the original industry, can also bring users a refreshing consumer experience with its unique style. For GAC Mitsubishi, as the brand's first pure electric SUV model, Artuka brings more sales growth points to the brand, but also a pioneer of GAC Mitsubishi's development of Xinjiang, and in the future, in the high-growth new energy market, there will inevitably be GAC Mitsubishi.
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