On March 23, Ideal Auto officially issued the "Explanation on the Adjustment of the Price of Ideal ONE", which pointed out that "affected by the continuous sharp rise in upstream raw materials, from April 1, 2022, Ideal Auto will adjust the price of Ideal ONE, and the national unified retail price will be raised from the current 338,000 yuan to 349,800 yuan".
Now it is only the "pre-sale period" of the price increase, and the new price will officially take effect at 00:00 on April 1, 2022! Previously, users who paid deposits through the Ideal Car App, Ideal Auto's official website and Ideal Auto Retail Center were not affected by this price adjustment.
In fact, for this wave of price increases, there is no need to express surprises. Previously, Li Xiang, founder and CEO of Ideal Automobile, had issued a frank statement, "At present, brands that have contracted with battery manufacturers to determine the price increase in the second quarter have basically announced price increases immediately." At the same time, it said, "Most of the prices that have not yet increased are not yet negotiated, and the prices will generally increase immediately after waiting for the negotiation." So this wave of price increases is menacing. But do you think this is a price increase for the ideal ONE? Regarding the follow-up, the ideal official said: "We continue to pay attention to the price changes of upstream raw materials and make necessary adjustments." ”
At present, many new energy brand models are increasing prices, but it seems that the ideal ONE is obviously a bigger scythe for cutting leeks. The price increase of more than 10,000 yuan, ideal car is responded to this: the ideal ONE vehicle cost is relatively high in all new energy models, and the capacity of the battery pack is also the highest in plug-in hybrid models and extended range electric models, so we have made the minimum adjustment of this price adjustment.
But is that really the case? There are also new energy vehicles on the market, such as Lantu Automobile, Xilis, etc., and there is no price increase announcement at present. But only the ideal ONE said that Ta is now more expensive, and more expensive than other people's homes. For comparison, the current market of Xiaopeng P7, 480G version of the battery capacity of 60.2kWh, NEDC mileage of 480km, the price increase of 15,700 yuan; and the ideal ONE equipped with 40.5kwh of ternary lithium battery pack, pure electricity under the comprehensive endurance of 180km, will increase the price by 11,800 yuan. Who is taking advantage of the fire, you should know, right?
Ghost Bucket Car View: Of course, there are certain factors in the price increase, after all, the upstream price has risen. However, many people in the industry still believe that the current impact on the terminal market is controllable. Among them, Cui Dongshu, secretary general of the Association of Passenger Vehicles, believes that the price increase of new energy vehicles has made the development healthier, do you think?