On March 24, Wuling Automobile released a new energy model price adjustment instructions, will be the Wuling Hongguang MINIEV series, Wuling NanoEV series, Baojun KiWi EV series three models to increase the price, the price increase range of 4000 ~ 8000 yuan, will be officially effective from 0:00 on March 24.
Xiao Lei learned from the official website of Wuling Automobile that the prices of the above models have been adjusted. Among them, the retail price of Hongguang MINIEV was 2.88 to 38,800 yuan before, and after adjustment, it was 32,800 to 44,800 yuan, an increase of 4,000 to 6,000 yuan. The previous retail price of the Hongguang MINIEV macaron version was 37,600 to 43,600 yuan, and the current price was 43,800 to 49,800 yuan, up 6,200 yuan.
The previous retail price of Wuling NanoEV was 49,800 to 54,800 yuan, and the Disney limited model was priced at 59,800 yuan. Today, the price is adjusted to 56,800 yuan to 61,800 yuan, and the disney limited model is 66,800 yuan, an increase of 7,000 yuan. The previous price of the Baojun KiWi EV series was 69,800 to 78,800 yuan, and now it is adjusted to 77,800 to 86,800 yuan, an increase of 8,000 yuan.
According to the official statement of Wuling Automobile, the price increase is mainly affected by comprehensive factors such as the sharp rise in the price of upstream raw materials, and the price increase of the above models is unavoidable. In fact, almost all new energy vehicles on the market in the past month are increasing in price, with an increase of thousands or even tens of thousands. For example, Tesla's models rose by 20,000 yuan, Xiaopeng Automobile rose by 10,000 to 20,000 yuan, and Ideal also announced yesterday that the ideal ONE rose by 11,800 yuan.
BYD as the boss of today's domestic new energy vehicle market, but also can not withstand the pressure of lithium battery price increases, at the end of last year announced a price increase, a few days ago again raised the price of all models, comprehensive two price changes, all of its new energy models rose around 10,000 yuan, the highest may reach about 15,000 yuan.
The popularity of Wuling Hongguang MINIEV does not need to be said, and the micro pure tram market in the 30,000 yuan price segment can be said to have no rivals, and has occupied the position of the top seller in the domestic new energy vehicle market for many consecutive months. The biggest advantage of the car is that it is cheap, and now the price has suddenly increased by 4,000 yuan. Although the price increase is not much compared to other new energy vehicles, for a model priced at 28,800 yuan, the increase is very high, close to 14%, which may have a large impact on its subsequent sales.
Many people said that after the price increase, the Hongguang MINIEV is not fragrant in an instant, but in today's environment, the price increase is also a last resort, I don't know if everyone is willing to buy it?