In 2021, China's motor vehicle ownership is approaching 400 million, of which the number of cars exceeded 300 million, and the growth rate ranked first in the world. Obviously, with such a huge volume, China has become one of the most concerned automobile markets for many car companies, and they have increased their investment in China. Taking FAW Toyota as an example, in 2021, in the context of the decline in sales of many joint venture car companies, it can still grow against the trend, and won the sales performance of 860019 vehicles in the whole year, an increase of 8% year-on-year, and the new strategy has begun to show results.
Home-oriented, products further cover market segments
The essence of the car is a means of transportation, so the tool attribute is one of its most fundamental attributes. I don't know if you found that FAW Toyota's products do not have cross-border models, and meeting the needs of households is one of the tenets that FAW Toyota has always adhered to. Enough space, durable and fuel-saving is the evaluation given by most car owners, and models such as Vios, Corolla, raV4 Rongfang and so on reflect these points well.
Market demand is constantly changing, and FAW Toyota also clearly realizes that if it wants to gain a larger share in the Chinese market, it must cover all areas at all subdivisions. So for different market segments of new cars flocked to, Asia lion focused on 15-18 million A+ market, Asia Dragon covered the 20-300,000 mainstream B-class car market, and the medium-term revamped model is about to be listed, further enhance product strength, the outside world rumors that the new Crown sedan is also expected to be introduced into the country, the price may exceed 300,000; the new compact SUV - Corolla Sharpen or replace Yize as a new entry-level model, the new mid-size SUV - Together with Crown Land, Lingfang will consolidate FAW Toyota's competitiveness in the SUV market of more than 200,000 yuan. Through the launch of a series of new models and the improvement of its own product array, FAW Toyota has achieved full coverage of the price range of 80,000-350,000, providing consumers with richer choices.
Returning to the performance label and introducing the GR family model is something to look forward to
More than once, Akio Toyoda has told the outside world that it has always been his dream to regain performance cars, and GAZOO Racing (GR) is Toyota's department specializing in the development and modification of performance models. With the introduction of Toyota SUPRA for domestic sales, Toyota GR showed its performance strength to Chinese consumers, although it was built on the same platform as bmw Z4, which was questioned by some people as not "pure", but it did not affect its attention in China.
In addition, FAW Toyota also launched the GR SPORT version of the Corolla, but this entry-level version of the GR model is only the appearance of the change, it is worth mentioning that the upcoming GR86, may be the toyota GR into the domestic market the most important model, estimated price of about 300,000, coupled with FAW Toyota's mature sales network, is it possible to set off a wave of performance car boom?
Hybrid pure electricity two-pronged approach, the new energy field continues to exert force
Toyota's research and development strength in the field of hybrid is obvious to all, FAW Toyota in addition to the entry-level Vios, almost all models have corresponding hybrid models, sales pillar Corolla and RAV4 Rongfang have launched plug-in hybrid models to meet the current booming trend of the new energy industry.
Previously, there were rumors on the Internet that Akiro Toyoda shelled pure electric cars, but it was later confirmed to be taken out of context. What Akio Toyoda actually wants to express is that the electrification of automobiles needs to be gradual and cannot be rushed, otherwise it will cause immeasurable harm to the existing industrial structure. Judging from the follow-up series of actions, Toyota Motor is also happy to accept the trend of electrification. The most anticipated is the first model bZ4X based on the exclusive platform of e-TNGA, and will be officially launched this year, which is likely to become the RAV4 in the field of pure electricity, continuing the strong sales performance.
In the face of the catch-up of independent car brands, FAW Toyota's product strategic planning can take into account the two mainstreams of home and sports; in the form of energy, it can also take a two-pronged approach in the field of hybrid pure electricity, showing a calm posture. Behind all this is Toyota's rich heritage in the automotive industry, as well as accurate judgment of future development trends, which can also be regarded as a reference for the development of other automobile companies. FAW Toyota's goal of reaching millions of sales is not far away, and as long as everything goes according to plan, it may only be a matter of time before it is achieved. (Text/UVIS Auto Ride)
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