These days, everyone has been brushed by the price of the new Ford Mondeo, and it can be said that this time Ford is really a backwater battle. However, after the opening of the pre-sale, the new Mondeo did not have the expected popularity, the official did not release the information of the predetermined amount, and some dealers also said that the predetermined amount was not high. The new Ford Mondeo is supposed to be extremely cost-effective, why is it still applauded?
If you say that the cost performance, the new Ford Mondeo is absolutely very high, no need to question, even if you can pick some small problems in the configuration distribution, but if you look at the whole, its power performance, design, configuration, space in the same level are very sincere, the same platform of Ford EVOS, Lincoln MKZ is much higher than its price. Compared with other mid-level cars, the Peugeot 508 starts at 15.97 (1.6T) and the speedpiper starts at 154,900 (1.4T), but the power, space, and configuration cannot be compared with the new Ford Mondio. You know, the wheelbase of the new Ford Mondeo is 2945mm, reaching the level of medium and large sizes, how much space is there, you go to the 4S store to see it, it is definitely a cross-level performance. If compared with the hot-selling Accord, Maiten, Camry, Asian Dragon and other models, Mondeo's cost performance does not know where to go. The Ford Mondeo is currently the most cost-effective joint venture mid-level car, and there is no one.
But does this mean that Mondeo will sell high? Not necessarily.
One is because, The new generation of Ford Mondeo is equipped with 2.0T as standard, the power is very strong, many people feel before buying a car, buy a car to buy a very powerful car, but the problem is that the power is strong means that the fuel consumption is not low, especially in the context of the current oil price, many people in the buy before the review support applauded simple, but really want to buy, have to weigh the cost of the car in the later stage, fortunately Mondeo's 2.0T only requires plus 92, if the new Mondeo later launched a 1.5T version, the price dropped to about 140,000, may be more sold.
The second reason is the particularity of the mid-level car market. Over the years, we have seen a lot of models, before the listing of everyone feels that the cost performance is very high, very sincere, such as Peugeot 508L, but the sales after the real listing is very bleak, many people boil down to the Chinese people do not understand the car, in fact, the intermediate car market, is very important to the brand and word of mouth, which also explains why the mid-level car market, hot models are so few, because these models in the products of previous years, to the Chinese people left a good feeling and word of mouth, these word of mouth into sales, And Mondeo wants to break the game with the cost performance, it is difficult.
The third reason is that the reputation of Ford models in previous years was too poor. Mondeo was once a popular mid-range car, why would it fall to the present, shoot the last bullet, and break the net with you? Because Changan Ford's main model has not been replaced for eight or nine years, because Changan Ford's stinky door, broken shaft door, and transmission door have seriously affected word of mouth. Because the fuel consumption of Ford's models is indeed high, it has left the impression of an oil tiger for many people. Precisely because Ford's previous "debt" was too much, the new Mondeo price actually paid for the strategic failure of the past five years, but it is still unknown whether consumers can buy it.
So for the new Mondeo car, I admit that this is a very sincere product, the product force is not short board, Changan Ford this time is also full of sincerity, eager to be lying on the ground to tell consumers, I am sincerely want to sell the car this time, but for various reasons, the 2.0T version of the Mondeo may not sell, but we still hope to see more models like the new Mondeo appear, stirring up the mid-level car market, only in this way, this market can develop healthily and benignly.