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Who are the big winners in China's electric vehicle market?
Many people may be surprised. If you look at the sales volume, it turns out to be "Hongguang Mini EV".
From January to November this year, hongguang mini EV sold a total of 370,000 units.
In contrast, the famous and highly popular Tesla Model 3 sales are less than 230,000, even counting the more than 150,000 Model Y units, Tesla has barely won the Hongguang Mini EV.
Hongguang Mini EV was launched in July last year, if you count from that time, Hongguang Mini EV sales are 497,000 units, Tesla Model 3 + Model Y, a total of only 410,000 units. Such a huge sales volume also makes the Hongguang Mini EV have the title of "National God Car".
Why is the Hongguang Mini EV so powerful?
The Japanese are also curious.
Therefore, Masayoshi Yamamoto, a professor at the Department of Materials at Nagoya University in Japan, led someone to dismantle a Hongguang Mini EV.
The dismantling site attracted more than 100 people to watch, and the famous Japanese financial media "Nikkei Shimbun" also reported it.
This does not dismantle do not know, a dismantling of a shock.
It should be known that Japanese auto giants such as Toyota have long begun to lay out electric vehicles, but they are lagging behind in commercial use.
For example, Toyota has specially built a pure electric mini car C+pod, but the price is as high as 1.7 million yen (converted to more than 90,000 yuan).
But the cheapest model of a Hongguang Mini EV is only 28,088, which is less than 1/3 of the Toyota C+pod.
The Japanese bought a high-end version of the Hongguang Mini EV, and the price was only 38,000.
Masayoshi Yamamoto retweeted news reports on social networking sites dismantling the Hongguang Mini EV
So cheap, the Japanese media has long been concerned about the Hongguang Mini EV.
The Hongguang Mini EV even has a special name in Japan: the 450,000 yen electric car.
On the online platform, various Japanese assessment videos also appear continuously.
A screenshot of a review video
So, Why is the Macromisen MINI EV that Masayoshi Yamamoto was first interested in so cheap?
The dismantled Hongguang Mini EV looks very simple, but when it is taken down, it makes auto experts exclaim:
A lot of designs are disruptive!
For example, general electric vehicles will be equipped with regenerative brakes, which can better extend the range. However, the Hongguang Mini EV did not want this thing, and some related electronic devices were also simplified.
In this case, the cost was reduced from 60,000 yen to 16,000 yen.
For example, the Hongguang Mini EV motor cooling method is not commonly used water cooling, but the use of air cooling, which can also reduce costs.
Of course, these practices of the Macro Mini EV also have drawbacks.
For example, the mileage is about 170 kilometers at most; the life of the inverter is about 8 years and 120,000 kilometers, which is shorter than the 20 years and 200,000 kilometers of general electric vehicles.
But what do you think about this?
It can only be said that the Hongguang Mini EV understands the market better.
Why? Because, this is related to the positioning of electric micro-cars, its positioning is to run short distances, you give it some high configuration, in fact, it is a waste.
A Japanese electric vehicle website introduces the parameters related to the Hongguang Mini EV
The Macro Mini EV looks more likely to go bad.
However, the Macro Mini EV circumvents this problem well: it uses a design that replaces the entire module and is easier to repair.
Therefore, the Nikkei Shimbun concluded that the Hongguang Mini EV achieved an astonishingly low price with the streamlined design idea of "easy to damage, but easy to repair".
Professor Masayoshi Yamamoto took someone to dismantle it, and it was calculated that the cost of this high-end version of the Hongguang Mini EV was 480,000 yen (about less than 27,000 yuan).
That is to say, the profit of this high-end version of the Hongguang Mini EV is about 3.88-2.7 = 11,800 yuan.
By the way, actually, the Profit of the Mini EV may not be that high.
Previously, some professional media calculated that a 28,800 Hongguang Mini EV had a profit of only 89 yuan!
But don't worry about the god car not making money. Because the Hongguang Mini EV is an electric vehicle, it can sell "carbon emission credits" to other car manufacturers for profit.
Of course, Made in China is inexpensive, which is not the biggest shock to Japanese experts.
After dismantling the Hongguang Mini EV, Japanese experts found a big problem:
There are no parts made in Japan.
For example, the most valuable battery is the Ningde era, the motor is Ningbo Shuanglin, and the capacitor is Hunan Aihua.
The main components are monopolized by Chinese enterprises.
Of course, there are also European and American products. Inverters, chargers and other electronic components, the United States Texas Instruments (TI), Germany's Infineon Technology production, but not a special car chip, but a chip for general home appliances.
Simply put, this cake is completely japanese.
The Hongguang Mini EV, parked at Nagoya University, attracted a lot of attention
However, what makes the Japanese people feel more at risk is that small pure electric vehicles like the Hongguang Mini EV are likely to become an important trend in the global automotive market.
For example, The Latvian automaker Dartz took the initiative to talk about cooperation in April this year, adding some functions to the Hongguang Mini EV and introducing it to Latvia, planning to sell about 70,000 yuan.
However, Japan's Toyota, Honda, Mitsubishi and other auto giants are only staring at the regular pure electric vehicle market and are still indifferent.
The trillion-dollar market may really be out of touch with Japan.
For reference only, the content of the above reproduced article does not represent the views and positions of this public account.
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