At present, the highest sales of electric vehicles in China, for the Wuling Hongguang MINI EV, and such a small car, in K-Car everywhere in Japan, is also quite common, then, Hongguang MINI EV if it enters the Japanese market, what kind of situation will appear?
Previously, Japan's NHK television station had recorded a special program to introduce the god car to Japanese audiences in detail - "the price is cheap, the performance is OK.".
At the end of the show, the host connected with reporters, and both of them looked a little worried, "If you enter the Japanese market, to be honest, there will be a great sense of crisis." ”
The program believes that the reason why this god car can be sold well in China, in addition to the good driving feeling and low cost of use, the most important reason is that the vehicle is cheap.
The price of the Goryo Hiroko MINI EV is so cheap that the Japanese people are surprised, after all, in the world, Japanese cars are synonymous with cheap, durable and affordable. Toyota also has a C+Pod micro-electric vehicle in the Japanese market, similar to the Hongguang MINI EV, but its price is as high as 1.65 million yen (about 92,000 yuan), which is three times that of the Hongguang MINI EV.
In order to find out why the Hongguang MINI EV can be so cheap, Makoto Yamamoto, a professor at Nagoya University in Japan, publicly dismantled a 38,800 yuan top-equipped Hongguang MINI EV electric vehicle.
According to the final estimate of Professor Masayoshi Yamamoto and others, the total cost of parts and assembly is about 480,000 yen (27,000 yuan).
Among them, the 13.9kWh lithium-ion battery is about 0.9 million yuan; the electric motor, reducer, inverter, etc. is about 0.28 million yuan; the charger, DC-DC converter, etc. is about 0.34 million yuan; the body, interior, etc. is about 0.28 million yuan;
The tire suspension of the driving system is about 0.22 million yuan, the air conditioning compressor is about 0.34 million yuan, and the assembly and sales service is about 0.34 million yuan, with a total cost of about 26,900 yuan.
During the dismantling process, Masayoshi Yamamoto discovered that the Macromitsu MINI EV simplified some devices, such as the energy recovery part, and the motor water cooling was changed to air cooling.
But what is surprising is that Masayoshi Yamamoto did not criticize Chinese car companies for "cutting corners", but praised the Chinese car company Wuling for having a unique sense of innovation in automobile research and development, which is worth learning from Japanese companies.
Masayoshi Yamamoto believes that the product thinking of Chinese automakers has been different from that of Japanese cars, which has become the key to controlling costs for Chinese car companies.
In addition, in some parts, Hongguang MINI EV does not use vehicle-grade products, but uses ordinary commercial products. For example, chargers, inverters, chips, bearings, relatively speaking, the service life will be shorter, but the overall impact is not large.
Masayoshi Yamamoto found that the Hongguang MINI EV adopted a "modular" idea in the design, if these parts are broken, then it is more convenient to replace, the cost is not high, and the owner's experience is also justified.
In the end, nihon Keizai Shimbun summarized the secret of The Hiroko MINI EV's success: using cheap, less durable parts and assembling them together in an easy-to-replace way. The Macro mini EV has the characteristics of "easy to damage, but easy to repair".
Obviously, this model of car manufacturing is difficult to work in Japan, because Japanese car companies usually create a "durable" product, and the pursuit of 20 years or 30 years is not bad. In China, usually 5-10 years will change the car, the product is constantly upgraded and iterated, and it continues to bring fresh feelings to users.
The Nihon Keizai Shimbun also found a depressing fact: the whole car did not have Japanese-made parts.
The core batteries and motors are all made in China, from the Ningde era and Ningbo Shuanglin respectively.
The main components are basically monopolized by Chinese enterprises, and some parts from Europe and the United States, such as chips, inverters, chargers and other electronic components, suppliers include Texas Instruments (TI) in the United States, Infineon Technology of Germany, etc. These parts are basically ordinary commercial grades, not vehicle standard grades.
If Japan intends to build a cheap electric vehicle like the Hongguang MINI EV, then a considerable number of parts need to be imported from China, and the cost is simply not as low as the Hongguang MINI EV.
Therefore, Japan wants to build a Hongguang MINI EV, which is basically useless.