A hundred thousand domestic SUV can "pressure" the joint venture into the same level of sales crown, may not be very surprised, after all, the 100,000-level price market, is the main battlefield for independent brands to compete. But what if the author says that more than 300,000 domestic cars can also do it? Don't believe it, according to the latest China Automobile data, the ideal ONE with a selling price of 338,000 units, in 28 days in February, with an insurance volume of 8370 units, pressed GLE, X5, XT6, Tuon and other players of the same level to become the top seller in the medium and large SUV segment. #中大型冠军理想ONE #
To tell the truth, the ideal ONE can become the top of the medium and large SUV sales one step ahead of other high-end domestic cars, and even the first to achieve monthly sales of more than 10,000 domestic vehicles with more than 300,000 domestic cars. I think this must have a lot to do with its own product strength. Next, let's take a look at what kind of car the ideal ONE is, and whether it really hits the needs of Dad's car. To see the conclusion, you can skip directly to the end of the article.
In the front part, the front of the ideal ONE is relatively tall, and the large size of the front and middle mesh has a honeycomb-like grille built-in, and the entire aura is quite strong. The matrix arrangement of the light group structure, with the "ring" light strip, looks more delicate. It is worth noting that when the ideal ONE vehicle is unlocked, the light strip at the front of the car will be slowly lit up in the style of flowing water, and the sense of ceremony is very sufficient.
The chic lower intake grille is matched with the deflector grooves on the left and right sides, and the style is more dynamic. Compared with the 2020 model, the 2021 model also adds a set of steering assist lights under the deflector slot, which helps the driver to see the blind spot when turning more clearly, and the details are more thoughtful.
The side part, although it is a more conventional SUV shape, the ideal ONE also creates a good sense of power through the lines; in terms of size, the length, width and height of the ideal ONE are 5030/1960/1760mm, and the wheelbase is 2935mm, so it looks like the whole vehicle is more atmospheric and burly.
The through-type taillights are a highlight of the rear, and the horizontal chrome trim in the center complements the tail lines and enriches the layering of the tail.
Relying on the triple screen to expand the design of the center console looks relatively simple, there are few physical buttons, coupled with the "T" type area of the functional control screen, creating a more obvious intelligent technology atmosphere.
The 12.3-inch full LCD meter can display vehicle information such as gear, mileage, and speed, as well as pedestrians and vehicles detected by cameras and radars.
The 16.2-inch central control screen has functions such as AutoNavi navigation, online music, FM, speech recognition, OTA upgrade, and Internet of Vehicles, which can meet the entertainment and information needs of most people's daily cars.
The 12.3-inch passenger seat entertainment screen contains massive movie and television resources, which can be used exclusively for the co-pilot through wireless headphones and will not affect the driver's driving. Of course, when parking and resting, passengers in the co-pilot seat can also project the movies and televisions being played into the central control screen for all the car to watch.
The 10.1-inch function control screen integrates control functions such as air conditioning, windows, in-car central control lock, driving mode, and seat functions. In addition to direct contact control, it can also be operated through the voice assistant "Ideal Classmate".
The ideal ONE seat is wrapped in a delicate Neppa leather, and the front seat also provides heating, massage, ventilation, and is equipped with an aviation-grade soft headrest; the main driver's seat has seat memory, and the passenger seat has a "boss key".
The second row is heated, massaged and equipped with headrests and ISOFIX child seat connectors. The experiencer who is 180cm tall also has more than 2 punches of leg space, and the head space is also very generous, and the comfort is better. It is worth noting that because of the speech partition recognition, the experiencer can also turn on the seat function of his location alone.
Looking up, you can find that the ideal ONE uses a large panoramic sunroof, which can effectively protect the lighting of the rear passengers, and it will not be too depressing to sit up. In addition, the whole car uses soundproof glass, coupled with better NVH noise reduction, and the tram itself has no noise, the overall quietness is commendable.
The space of the third row of seats is not small, there are cup holders on the left and right, which is convenient for placing water cups or small items, it is worth noting that the ideal ONE also has ISOFIX child seat interface in the third row, so that the three-child family can travel as a whole.
When the three rows of seats are raised, the trunk is not small enough to hold several suitcases. If you need to load large items, you can also put the third row of seats upside down.
In terms of power, the ideal ONE adopts a new electric mode of "urban electricity consumption, long-distance power generation", the whole vehicle is driven by the front and rear dual motor system, the system power is 245kW, the total torque is 455N·m, and the acceleration time of 0-100km/h is 6.5 seconds.
The ideal ONE offers a 188km NEDC pure electric cruising range, plus a 55-liter fuel tank, for a combined cruising range of up to 1080km. In terms of replenishment, in addition to being replenished by filling gasoline, the ideal ONE also comes with fast charging/slow charging. In addition, it is worth mentioning that the ideal ONE also supports 2.2kW external discharge function, which is suitable for wild camping.
In addition, the ideal ONE also has a major feature is that it is free to 21 models of car owners to push, more advanced navigation driving assistance functions. When this function is turned on, the vehicle can automatically change lanes and automatically get on and off the ramp according to the navigation path on the highway. You know, Similar products of Weilai, Xiaopeng, Tesla all have to spend money to choose this function, and this also shows that the ideal so-called "only do the standard and do not choose" is not a momentary hi-
Summary: Through the interpretation of the product force we can find that the ideal ONE can sell is mainly to seize the needs of 300,000 levels of this wave of Dad users, and then continue to meet them, like the second row of massage belt heating and electric adjustment of the seat into the 2021 ideal ONE, its sales have obviously increased significantly, although this is not the fundamental factor that determines the ideal ONE hot sales, but think about it, the ideal ONE can take good care of my family, it is precisely because of these intimate, well-considered detailed design, In order to make everyone so favor the ideal ONE.