On March 17, luxury car brand Maserati announced its 2021 results and announced its electrification strategy. Since the merger of Peugeot-Citroen (PSA) and Fiat Chrysler Group (FCA) last year, Maserati has been owned by Stellantis Group, the world's fourth-largest car company. At present, Maserati is in an important stage of transformation.
Sales increased significantly in 2021
As the only luxury brand in the Stellantis Group, Maserati's total global sales increased by 41% year-on-year in 2021, and its market share increased from 1.9% to 2.4%. Net revenue was EUR 2,021 million, reflecting an adjusted operating margin of 5.1%.
North America and China are the two largest markets for the Maserati brand, with sales in the Chinese market up more than 60% year-on-year and a market share increasing from 1.9% to 2.7%.
Sales of all types of models increased. The Levante SUV model is the best-selling model, accounting for nearly 60% of total sales. Ghibli and Levante grew by a combined 45 percent last year, largely thanks to the introduction of hybrid models under the Maserati brand. The Quattroporte President Sedan continues to grow. The Supercar MC20 has been popular since its launch, and the current production capacity has become saturated, and the current order volume has been ranked more than a year later.
Maserati CEO David Grasso revealed that "in terms of profitability, we have set ourselves a profitability floor of 15% and are determined to implement this goal. ”
Fully electrified by 2030
On March 18, Maserati announced on its website the first pure electric model, granTurismo, the first 100% all-electric version of Folgore's electrification strategy, offering cutting-edge technical solutions derived from Formula E, scheduled to be launched in 2023.
The deployment of Folgore's electrification strategy is Maserati's response to the surging wave of electrification in the industry. According to the plan, Maserati will launch a pure electric supercar and grow into the first ultra-luxury car brand with a full range of electric products in 2025. By 2030, Maserati's models will be fully electrified. Maserati CEO David Grasso mentioned that in addition to GranTurismo, electric versions of Gran Cabrio and Gregare will also be available next year.
Considering the continued growth of the global SUV market and the continued best-selling of its Levante SUV, Maserati will launch a new grecalle SUV, opening up a new segment for the Trident brand and reaching more new customers.
In 2021, the Chinese market is the second most eye-catching region for Maserati's sales performance. Maserati said that in the future, it will consider the insights and pursuits of Chinese customers and regard the Chinese market as the core influencing factor of Maserati's overall development. "For Maserati, which is still growing, the most important thing is to fully understand the market and make its own plan and execute it perfectly."