Author 丨Wei Jinqiao
Responsible editor 丨 Luo Chao
Edit 丨 Chic
Market overview: In November last year, it was announced that saic motor's Volkswagen Yizheng plant, the main plant responsible for producing Santana in China, would stop production of five models, including santana.
At that time, SAIC Volkswagen responded that Santana did not officially stop production, but temporarily suspended production due to insufficient supply of parts and other issues, and said that it planned to suspend the production of Santana models in 2022, but "the suspension does not mean that it is abandoned, but the need for upgrading."
Whether it is completely abandoned or not, it is an indisputable fact that santana will be discontinued in 2022.
In this regard, some analysts believe that SAIC Volkswagen's move is mainly due to cost considerations. Because the new Santana, Santana Horner, Xinrui, Xindong and Tuyue, which have been discontinued in the above statement, are all economic passenger cars with low profits but relatively high fuel consumption, after the price of new energy credits continues to rise, the losses caused by them will increase day by day, and it is reasonable to be forced to give up in order to reduce costs.
In fact, the cost is only one aspect, on the other hand, as a generation of god cars, Santana's sales in China have begun to decline in recent years. Santana's sales have been declining year by year after reaching a new high of 283,000 vehicles in 2016, falling below 200,000 units in 2020, leaving only 137,000 vehicles in 2021, and single-month wholesale sales in the first two months of this year.
Behind this, in addition to Santana's backward technology and gradually aging product strength, there are also Geely, Changan, Chery and other independent brands in the mid-level car market continue to deepen the cultivation, so that the competition in this segment of the market is more intense, the future of the domestic market of 100,000 yuan and below will be an independent jianghu.
Therefore, even if Santana can still contribute a certain amount of sales to SAIC Volkswagen, the latter finally has to choose to give up considering cost and market factors.
