On March 15, BYD issued an explanation on the price adjustment of the model, saying that due to the continuous sharp rise in raw material prices, BYD Automobile will adjust the official guidance price of new energy models related to Dynasty Network and Ocean Network, ranging from 3,000 to 6,000 yuan. However, bydir's price adjustment will take effect from 00:00 on March 16, and customers who have signed a deposit before that will not be affected by this price adjustment.
It is worth noting that before that, BYD had already made a price adjustment for these models on February 1, ranging from 1,000 to 7,000 yuan. So far, following the decline of subsidies for new energy vehicles at the beginning of this year, car companies have carried out a large-scale price increase.
At present, in addition to BYD, there are nearly 20 car companies known to have increased prices, such as Tesla, Zero Run, Euler, Nezha, SAIC Volkswagen, Weima, GAC Eian, Xiaopeng, Feifan, Geometry, Ford, Roewe, Extreme Kr, and Polar Star.
Among them, Tesla has made three price adjustments in less than a week, which is the car company with the highest increase. On March 17, Tesla's official website in China showed that the price of the model Y entry-level model rear-drive version was raised from 301,840 yuan to 316,900 yuan, an increase of 15,100 yuan.
On March 15 and March 10, Tesla also adjusted the price of other models, specifically, the price of the Model 3 high-performance version has been adjusted to 367,900 yuan, up 18,000 yuan from 34.99 yuan on March 10; the price of the Model Y long-endurance and high-performance version is 375,900 yuan and 417,900 yuan, respectively, compared with 357,900 yuan and 397,900 yuan on March 10, up 18,000 yuan and 2,000 yuan, respectively.
In addition, after Xiaopeng raised the price of P5, P7 and G3i by 4300-5900 yuan in January this year, it is reported that on March 21, Xiaopeng's full range of models will usher in a price increase of 10,000-20,000 yuan, of which P7 will increase by nearly 20,000 yuan, and P5 and G3i will increase by 10,000 yuan.
In this wave of price increase notices, the reason for the price increase given by the official announcement of the car company is nothing more than the subsidy decline, the shortage of chips, and the increase in the cost of raw material prices. This situation is generally the common pressure faced by the entire industry, but there are also individual car companies that are under pressure and have not joined the price increase camp of new energy models.
Guangqi Honda's new energy brand - concept, is one of them. It is understood that the concept is currently only the concept of VE-1 model, there are media reports, due to the relatively low brand recognition, the concept of sales is not good, if you order a car now, you can apply for a maximum of about 50,000 yuan of discounts.
In addition, FAW-Volkswagen Audi's pure electric vehicle model, the Audi Q2L e-tron, currently has a preferential margin of 47,400 yuan; BAIC BJEV EC5 has a preferential margin of 30,000 yuan; and Onsino pure electric discount of 60,500 yuan.
Some insiders said that these preferential models without exception, are lacking in sales, at this time, when the rise in oil prices leads consumers to start paying attention to new energy vehicles, unlike the car companies that generally increase prices, the choice of preferential treatment may be able to brush a wave of "presence" and further boost sales.