Figure poor dagger see, Apple car really does not play?

Knife horse

For a time, the market was very much looking forward to Apple's car. Moreover, apple car eyebrows are also rumored to be "godlike", titan plan has been launched for many years, and even from the traditional car companies and new car-making forces have also recruited a lot of engineers, there is a big pace. But unexpectedly, the recent well-known Apple analyst Guo Mingji said that the Apple Car team has been disbanded. This news is nothing more than a thunderbolt on a sunny day for those users who are very much looking forward to Apple's car. What's going on? What about the new car-making forces? What about Apple's next revolutionary product? Say yes to compete with Tesla? Everything has become a smoke cloud of the past? Is it really the tree that has fallen and scattered? It may seem sudden, but it may also make sense.

Was it Cook who played a decisive role?

As we all know, Cook's ten years at the helm of Apple have pushed Apple to a fairly high level, with a market value of more than three trillion US dollars. Apple's stock price continues to rise, and the increase of hundreds of times has allowed investors to make a lot of money on Apple. In particular, Buffett, the "god of stocks", has made hundreds of billions of dollars investing in Apple. Such achievements are unprecedented, including during Jobs's tenure, there are no such impressive achievements. Although the outside world has always been very skeptical about Cook's ability to innovate, it does not exclude that Cook is a very profitable CEO, but also an excellent corporate manager who helps Apple's shareholders get huge returns, perhaps not extraordinary, but definitely an excellent money maker.

Of course, there is no maverick potential in Cook's dictionary, which is the biggest difference from Jobs. But Cook's sense of money-making and market luck is very good. He can grasp the market's unusually sensitive sense of smell for its own product preferences, and although it is not the first time to launch innovative revolutionary products, but at least it is not outdated, after the successful trial of competitors, Apple is taking it for granted for its own use, and has been successful. For example, smart watches, large-screen mobile phones, wireless headphones, curved screen mobile phones and so on. And when it comes to luck, it naturally means that Huawei has fallen. This is the result of non-technical and competitive markets, but Apple has undoubtedly seized this once-in-a-lifetime opportunity.

For Apple's innovations, especially revolutionary innovations, there have been no loud products in the Cook era. At most, the Apple Watch counts as one. In other ways, it's really hard to get a product out of hand. For future Apple products, Cook pays more attention to AR devices, rather than Apple Car, which may also be that although the market has strong expectations for Apple Car, it may not be so urgent in Cook's bones. In particular, Tesla's success may not be something apple can simply imitate. Even Apple has recruited a lot of engineers, and even wants to take the lead in making a breakthrough in autonomous driving, but now it seems that it is just wishful thinking in the market.

Did the Apple Car team disband unexpectedly?

The news may have come as a surprise, no one expected Apple's Apple Car team to disband so quickly. Although there have been rumors of some autonomous driving engineers leaving the phenomenon before, I thought it was a normal change of personnel, but what I did not expect was a complete denial. It shows that for a long time, the research and development efforts brought by Apple's car developers have not been recognized by Apple's senior management, so it will bring about this collective abandonment, right? Of course, there are also some technical talents who leave their jobs in advance.

Guo Mingxi said that the Apple Car team has been disbanded, and if you want to mass-produce Apple Car in 2025, you need to reorganize the team within 3 to 6 months. In fact, even if it can be restructured in time, who dares to guarantee that Apple can really mass-produce its own Apple Car? I am afraid that until the product is finally produced, everything is unknown, and the variables are unpredictable. This is probably the biggest uncertainty in the market, right? At least in the car manufacturing market, Apple's aggressiveness is not satisfactory.

I vaguely remember that in November last year, Bloomberg also reported that Apple was speeding up the work of the project, targeting electric vehicles with fully autonomous driving capabilities. Even not long ago, the car-making plans of Foxconn and Luxshare Precision were interpreted by the market as making strategic reserves for Apple in advance. But now that Guo Mingxi's latest revelations have come out, it is clear that these so-called forward-looking layouts may be greatly discounted.

Even before, it was often reported that Apple frequently visited the supply chain of Japanese and Korean cars, and even the news that Apple would use a modern electric vehicle platform to build cars, but now it seems that Apple may have to retreat. As we all know, in all aspects of automobile manufacturing, whether it is the car manufacturing process, or intelligent research and development, or luxury comfort configuration, electronics, automation, etc., it is extremely challenging for Apple. It can be said that apple can not recruit some car engineers to achieve overtaking in the corner. In this regard, Tesla's many years of twists and turns and ups and downs have great educational significance for Apple. Perhaps it is also because of the repeated superposition of these reasons that Apple made such a choice?

Is there still a chance for Apple's Apple Car?

Although Guo Mingxi's news will not eventually be confirmed by stone hammers, according to Guo Mingxi's previous predictions for Apple's products, most of his predictions have become reality. This also solidifies the accuracy and credibility of its predictions for Apple's products, and to put it bluntly, the market still recognizes Guo Mingxi's predictions. Therefore, this time Apple 'cuts the order' Apple Car may also be true.

Looking back at the various rumors of Apple's car manufacturing, since 2014, Apple has begun to explore the automobile business, and it has been nearly 8 years. Although in the past 8 years, Apple has shifted from mass production autonomous driving to mass production of complete vehicles, and even launched an autonomous driving platform first, but it has not completed such an initiative, and the market has always believed that Apple will really build a car and eventually put it on the market.

But the reality is also harsh. The core team of Apple Cars has gone seven or eight, and Guo Mingxi has pushed Apple cars to 2025 years later. In three years, the market changes will be so huge, according to the development plan of new energy vehicles, especially the development rhythm of Tesla, it will be more difficult for Apple to launch a car that is more in line with market demand. The market believes that perhaps Apple will abandon the plan of vehicle manufacturing, and then try or integrate on autonomous driving and service platforms, similar to the Huawei model.

After all, with Apple's strong software ecosystem foundation, Apple still has certain potential advantages in providing solutions such as car design, autonomous driving, and vehicle and machine systems. Now, the Apple Car team has disbanded, the future of Apple cars is even less optimistic, it seems that in three or two years Apple can not really have a place in the car market. Cook's focus may still be on AR devices, which is the most important technical product attempt after he continues to serve as Ceo of Apple.