Wen | Zhang Shule (Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)
Apple's car has been the focus of public opinion for many years.
Compared with the friends of PPT car manufacturing, Apple's car manufacturing determination is large, difficult, and the ups and downs are also very large.
No, in mid-to-late March, Apple's car-making staged a sad and happy reversal.
On the evening of March 15, Guo Mingxi, a well-known analyst at Tianfeng International Securities, broke the news on social media: Apple's auto team has been disbanded for a while. If you want to mass-produce Apple Car in 2025, you need to reorganize your team within 3 to 6 months.
Prior to this, he had predicted the launch time of Apple Cars several times, from 2025, 2027, and then to 2028.
The industry praised as "the strongest Apple analyst on the surface" shortly before the news, there is news that Apple is cooperating with the South Korean company OSAT to develop a chip for Apple Car's self-driving function.
However, this time it becomes a whole team dispersion and reorganization, and it seems that the plot is too violent.
Based on the accurate information about Apple's new products revealed by Guo Mingqi in the past, the news immediately triggered a hot discussion in the industry.
However, when people began a new round of speculation about "what Apple built the car, how to build it, and who will build it", the dramatic transformation was directly thrown in the face.
Porsche CEO Oliver Blume said at the annual results video conference that Porsche has discussed "exciting joint projects" with Apple, Reuters reported on March 19.
"We've already partnered on CarPlay,"We're already working on CarPlay, and we're going to expand a bit more in the future." Oliver Blume says, "It's too early to make any conclusive conclusions about future projects. ”
Apple's internal no formal announcement, but Porsche's official announcement is conclusive, planning for 8 years of Apple car, this wave has changed the car routine?
In this regard, Tao Yajie, a reporter of The Times Weekly, had an exchange with Shule, and poor Dao thought:
Apple has finally given up its "tradition" (eating alone) and converted to the tradition of smart cars (cooperation).
The core problems are mainly 4.
1) Apple and Porsche, what car to build?
The possible model is that Porsche is out of the car body, and Apple is responsible for building an intelligent platform and enriching the application ecology.
Traditional car companies and Internet technology companies have quickly entered the field of smart cars through complementary technologies.
The core connection point is the organic integration of automotive sensing devices and intelligent ecology and the subversive innovation of experience, and even the addition of more elements to the in-car entertainment equipment, especially the landing of VR and AR equipment in the entertainment and driving experiences.
2) What can Porsche "give" to Apple?
To accelerate the landing of Apple's car manufacturing, Internet technology companies do not have technology accumulation in automobile manufacturing, and their intelligent ecosystem needs traditional car companies to provide carriers.
At the same time, Porsche's brand tone allows smart electric vehicles to directly enter the high-end market and achieve differentiation from the current friends.
3) Why is Apple, which always does not get out of the car early, more terrible?
The intelligent problem of smart cars has always been a key bottleneck plaguing Internet technology companies, and at the same time, it does not have the accumulation of automobile production experience and technology patents, which also makes it difficult to break the wall of car manufacturing to a large extent, from virtual to real.
Apple can't always build a car, because it doesn't want to build an assembly car, but wants to shoot a big killer.
This makes apples that have been calling for "no" out, which makes friends and businessmen particularly frightened.
Apple's iOS ecology and huge application inventory, as well as a large number of application creation teams around the world, will become a breakthrough force for Apple to quickly complete various brain-opening, practical and entertaining application scenarios after building a smart cabin.
Once the car is made into reality, Apple's car, which is backed by a powerful operating system and a rich ecology, will likely achieve another "definition" similar to that of a smartphone.
What kind of car did Apple build, or did it?
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