The game is stopped, can the memories still be left?
Is the god-level equipment that was hard to play in the game really going to turn into fly ash overnight?
This has not been a problem in the tide of online games for 20 years, but now it has suddenly become somewhat "dazzling" under the appeal of players.
A few days ago, the 3D love dress-up mobile game "Yunsheng Haori", developed by Xishanju and published by Tencent Game Agent, released a notice of closure, providing other mobile game gift packages as "compensation" for users who have paid for in-game behavior and have leftover props in the game.
According to the official WeChat of "Yunsheng Haori", this is a 3D national style love dressup game, which was launched on the whole platform in June 2018, and announced that it will not delete the file test, the core gameplay of the game is to dress up and love to cultivate the game, costume style, face pinching system, free clothing design to attract a group of players to make an appointment to register.
However, the game was closed after less than 4 years of operation. The official Weibo closure announcement of "Yunsheng Hagoromo" said that it will close the game's official website and server on April 28, "After the game server is shut down, unless otherwise stipulated by laws and regulations or otherwise agreed by Tencent and the agreement signed by Tencent, all account data and character data and other information in the game will be deleted." ”
Before the shutdown, the game also carried out one of the most common "riot operations" on the eve of the shutdown: let the profit be rewarded.
According to the Weibo of "Yunbei Haori", on December 29, 2021, "Yunbei Haoyi" launched the "Miaobi Danqing Painted Scroll Neon Dress" return event, which began in January 2022, and the opening time of the activity was from the 1st of each month to the 22nd of each month, and the official stop game recharge time was February 24, that is, the activity recharge lasted until February 22.
After finishing the wool, the fleece runs, which makes the player extremely indignant about it.
Some players suggested that after the suspension of service, the game data should still be retained and operated in a stand-alone mode.
Is this way of making virtual items immortal?
When the game is suspended, where is the player's virtual item ownership?
However, the players' cries were eventually answered.
On March 18, the official micro of the China Consumer Association released a message saying: Regarding the problem of the "Cloud Dress Feather" game reflected in the consumer message collection, I will pay attention to it.
12 days later, that is, on March 30, the official micro of the China Consumer Association once again released the news: After I will pay attention to and promote, "Yunbei Feather" issued an announcement to suspend the suspension process and continue to provide game services.
Yunbei Haoyi official micro-synchronization also issued a non-stop announcement, and declared that "the in-game related services provided to users in the future will no longer be opened for payment, and users can still experience the game normally." ”
In other words, a perhaps immortal online game (better than stand-alone, and all projects are always free) was born, and the player's single-player mode operation imagination was realized.
The Yunbei Hagoromo incident has come to an end, but this incident still has many points that need to be interpreted.
In this regard, Luo Dani, a reporter from Chengdu Business Daily, had an exchange with Shule, and poor Dao thought:
After the suspension of service, it also retains the stand-alone open state and achieves "immortality", even if it is not considered technical feasibility, it still incurs maintenance costs and update costs when the operating system equipped with the game is upgraded.
In the past two decades of the development of domestic online games, thousands of games have been closed, and even developers or agents have died out in the tide, who can guarantee that game data is really "immortal".
The ownership of the game's virtual property has always been controversial.
However, with the popularization of the free game and prop payment mode more than ten years ago, the transaction between players of game virtual property has gradually become a marginal ecology, and the game virtual property has gradually become a game virtual item.
At the same time, the virtual items owned by the players in the game, the copyright such as their image settings, etc. essentially belong to the game company, and they cannot obtain the copyright because the player obtains the item, let alone have the right to make videos and atlases for profit dissemination.
There have been legal proceedings before, and game companies often win.
Of course, it is not completely impossible to protect rights, the key is to see whether the operation of the game company is compliant.
According to Article 11 of the Notice on Strengthening the Management of Virtual Currency in Online Games, "Where an online game operator plans to terminate its products and services, it must make an announcement 60 days in advance." When terminating the service, for the virtual currency that the user has purchased but has not yet used, the online game operator must refund the user in legal tender or other methods accepted by the user. ”
In response, game companies respond by forcing users to accept and divert traffic to their other games "in other ways".
For a long time, after closing a game, game companies often choose to use the paid currency exchange method of other games for recharge players to carry out a kind of compensation and drainage, such as "My Origin", "QQ Sound", "QQ Hall", "Idol Dream Festival" and so on.
It is foolish to think that from a marketing point of view, there is indeed a taste of drainage, but players are still free to choose not to get this kind of experience.
However, there are a large number of users and scattered, most of the time belong to the silent majority, often "user acceptance" this point is ultimately impossible to guarantee.
This kind of drainage and compensation of the game company will eventually become a kind of overlord clause.
How to effectively crack it also needs the "deterrence" of public opinion and relevant supervision.
(Zhang Shule, Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)