Recently, the opening work of friendship time- the new national style mobile game "Lingyunnuo" was launched, attracting many players to download with high-quality promotional CG. However, in just two months, the reputation of the game has declined sharply, and it has been accused of mismatched goods and serious homogenization, and it is suspected that the "skinning" game "cuts leeks".
According to public information, "Lingyunnuo" was officially launched on January 20, 2022 on the whole platform, and at the beginning of the service, millions of players booked the experience, and on the first day of launch, it was recommended by the Apple App Store homepage Today, quickly jumped to the first place in the free list of Chinese mainland iOS games, and was even once sought after as the "first national style mobile game".
But soon some players pointed out that "Ling Yunnuo" and the popular game "XiFei Biography" 6 years ago have "the same magic".
And this "Biography of Concubine Xi" is exactly produced by the same company.
In June 2015, Friendship Time launched the main beautiful and ancient style mobile game "Xifei Biography", according to the prospectus data, in 2016, "Xifei Biography" revenue of 480 million yuan, accounting for more than 80% of the company's total game revenue that year.
In 2017, Friendship Time launched the new mobile game "Xifei Q Biography" on the basis of "Xifei Biography", and in 2018, "Xifei Q Biography" earned 692 million yuan, becoming the most profitable game of Friendship Time.
At the same time, the two games contributed 1.135 billion yuan in revenue in 2018.
If it is said that changing one's own skin is still a kind of quick success, then what will happen to the good things of friends and businessmen?
There are also careful players who find that the "Magic Law Yuanzhi" costume in the game of "Ling Yunnuo" is suspected of over-borrowing the "Mercy Fazang" costume of another national style mobile game "Yunsheng Hagoromo".
It should be pointed out that "Cloud Dress Feather" is a 3D ancient style dress-up mobile game, which was publicly tested in June 2018, and was launched more than two years earlier than the "Lingyunnuo" game.
However, what is even more "bumping into the shirt" is that "Cloud Dress Feather" itself has also fallen into the whirlpool of public opinion:
First, the game announced in February that it would be closed, which led to player criticism, and then it was concerned by the China Consumer Association during the 315 period, and finally announced the termination of the service at the end of March.
However, this is not related to the criticism of "Skinning" of "Ling Yunnuo", but only a related lace.
In response to the phenomenon of skin change in the game industry, some media and Shule have had a communication, and the poor road thinks:
Skinning games are a common problem in the game industry.
Not only will peers take the skin changing mode to rub the heat, that is, the game of the same factory, but also may continue to consume the heat through the way of skin change.
But in fact, if the skin change does not involve the plagiarism problem in the field of intellectual property rights such as source code, screen, and character image, but only imitates the gameplay according to the popular trend, there is no problem in essence.
Just like after the "Glory of Kings" fire, MOBA type games have appeared; "PUBG" has swept the world, and domestic manufacturers can launch a large number of chicken-eating games.
Gameplay borrowing is not a problem, although it somewhat affects the enthusiasm for subsequent game innovation.
However, with the continuous deepening of the quality of the game, and the player's demand for the experience of the game is no longer the "feeding" mode, the skinning model that used to come quickly and now does not make money has begun to be gradually abandoned by mainstream game manufacturers.
Zhang Shule is a columnist of people's daily newspapers and people's posts and telegrams, and a commentator on the Internet and game industry