When Tencent was keen on "shanzhai", NetEase was developing its own games; when most domestic game manufacturers were in "shanzhai", NetEase chose to go with the flow. Nowadays, NetEase has become the largest "skinning" game manufacturer in China, what is the reason that makes a game company that takes self-development as pride has become like this.
The God of War has hated Tencent
Review the original NetEase games
In 2001, "Journey to the West" came out, and NetEase only relied on this 2D journey to the west theme game to gain a foothold in the Chinese game market. Subsequently, in 2004, "Fantasy Journey to the West" made NetEase Games a rising star in the Chinese game industry at that time, and Ding Lei, the helmsman of NetEase, also landed on the list of China's richest people.
Dream Journey to the West Boom
The two games with the theme of journey to the west have made NetEase earn a lot of money, but at the same time, they have not stopped the pace of continuing to develop games. The subsequent appearance of "Tang Dynasty Hero" and "Tianxia II" made NetEase Games go to a higher level. At the same time, NetEase also represented the then hot Korean tour "Genie" and "Feifei", and later bought the adaptation rights and directly transformed "New Feifei", it can be said that netease at that time soared into the sky, no one can stop.
Martial arts theme of The Tang Dynasty Heroes
Obtaining the Blizzard China agency is the inflection point of NetEase Games
In 2009, after obtaining the exclusive chinese agency rights of Blizzard Games, thanks to the blessing of the global phenomenon-level online game "World of Warcraft", NetEase Games directly reached the peak of the Chinese game industry, and there was a momentum of grabbing the mountain in the perfect time and space that was indispensable at that time. With the expansion of ambition, the focus of NetEase Game's self-development has begun to gradually disperse.
Genesis Journey to the West NetEase Zhongai Journey to the West has a theme
Self-developed games began to launch sequels one after another, just "Journey to the West" series out of 2, 3, outgoing, etc., "Fantasy Journey to the West" launched various versions; "Datang Hero" derived "Datang Peerless" and "Martial Soul"; "Tianxia II" also launched a new version of "Tianxia 3".
Screenshots of the world 3 players
On the road of game imitation, it has also taken a big step, borrowing from the Diablo series of "Town Magic Song" and "Qiannu Ghost"; borrowing from the "Dungeons and Warriors" of "Soul Slayer"; benchmarking "Sword Spirit" of "Dragon Sword", etc., but where the game type that can stir up water splash in the game market, NetEase has been involved.
Soul slaying
In the past 10 years, NetEase has not stopped on the road of self-research, "Legend of the Elves", "Three Kingdoms of Heroes", "Infinite Showdown", "Heavenly Oracle", "Assault Hero", "Western Chu Overlord", "Against the Cold Water", "Forever Devastation", "Super Fighting Dream", "Taiya Epic", etc. are all games developed by NetEase, some of which have been discontinued, some are in hot operation, and some are dying and struggling.
Against the cold water two-way charging game
In line with the changes of the times, NetEase Games has become the largest skin changing manufacturer in China
In the case of the gradual decline of terminal games, NetEase Games has also begun to dabble in mobile games, and the early launch of the fighting mobile games "Shadow Blade" and 3Dmoba "Scramble Westward Journey" have made NetEase stand firm in the mobile game market. Subsequently, NetEase Games relied on its own huge number of games to launch its own mobile game version one by one, of which the mobile game version of "Fantasy Journey to the West" was called the national mobile game masterpiece at that time.
Scramble Westward Journey NetEase moba
NetEase Games' "Yin and Yang Division" launched in 2016 has become a phenomenon-level game. That is, after "Yin and Yang Division", NetEase Games laid the tone for the development of mobile games, and since then it has embarked on a road of no return. While transplanting your own end games, look for those "selling points" games.
Yin-Yang Division
On the basic framework of retaining the game, put on the "coat" tailored by NetEase Games, and a new game was born. At the beginning, there was still a bit of a strange NetEase game, and there were not a few mobile games a year, and with the gradual maturity of the techniques, the speed of "skinning" mobile games was getting faster and faster, and I was eager to produce new models every month.
Dark Immortal NetEase and Blizzard launched a hand play
Some games are lucky to survive because some players can still suck up gold, while others are not so lucky. For mobile games, NetEase game attitude: constantly open and serve, the ability to absorb gold is gone, immediately stop serving, the game continues to absorb gold after changing skins. Under such crazy operation, NetEase Games earned hemp, and players also played hemp, feeling that the game was changed back and forth.
Light encounter NetEase agent
Say at the end
Under the example of such a large factory as NetEase, domestic game manufacturers have created an illusion that mobile game costs are low, the research and development cycle is short, and the money is fast and more. One game manufacturer after another, with the dream of getting rich overnight, entered the arena to fight, but the result was that the speed of the establishment of mobile game companies could not catch up with the speed of closure.
Above Kuroshio Suspended
Such a "skin change" operation, only a big factory like NetEase can afford to play and play well. Stable framework, mature operation, these are things that small companies can't have. NetEase has become the largest skin-changing game manufacturer in China, and those small game manufacturers that emulate it can only go bankrupt and go bankrupt in the end, and even the cold winter of the game version number cannot be carried.
NetEase game layout
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