In recent years, the popularity of dress-up games such as "Shine Warm" and "Miracle Warm Warm" has also made many other game companies pay attention to the huge potential market of dress-up games, and "Cloud Dress Feather" is one of the typical examples.
When I first heard the name of this game, I think many players can feel a quite rich and overwhelming Chinese style, and "Cloud Dress Feather" is indeed a dress-up game that focuses on Chinese style clothing, with a fairly good 3D effect and a very free face pinching game, since the official launch in 2018, "Cloud Dress Feather" has successfully captured the hearts of many female players.
However, after four years of normal operation of the game, it unexpectedly released a suspension announcement on February 20. The announcement clearly stated that due to the expiration of the agency agreement signed by Xishanju Games, the developer of "Yunsheng Haoyi", and the operator Tencent, after communication between the two sides, Tencent announced that it would stop operating "Yunsheng Haori" in Chinese mainland. On February 24, the registration of new users and the recharge channel of the game will be closed; on April 28, the server and official website of "Cloud Hagoromo" will be officially closed, and after the game stops operating, players will not be able to log in to the game.
Of course, "Cloud Dress Feather" also gave the so-called compensation plan in the announcement of suspension, and exchanged the player's remaining virtual currency and virtual services for the optional gift package of three mobile games such as "Miracle Warmth". Compared with those online games that unconsciously fall into the "ghost suit" and then die silently, this kind of behavior of issuing a suspension announcement in advance and giving compensation has become more "thick", and this is also the common routine of many online game closure services.
Due to the expiration of the contract with Capcom, Tencent announced the delisting of Monster Hunter World OL in April 2019, saying that the server will be officially shut down on December 31, 2019. The remaining virtual currency and VIP services will be converted into corresponding points and exchanged for the gift package in "Tianya Mingyue Knife".
It is also clearly written in the return and exchange plan: the remaining virtual currency and virtual services. That is to say, the old costumes and props that Krypton Gold got in the past did not count, and they would all disappear at the moment of the game level. Players are certain that this compensation scheme is dissatisfied, after all, most people in the game Krypton gold is rushed with Kr, and few will turn money into virtual currency and deposit it in the game. This also means that the vast majority of players have difficulty in obtaining corresponding compensation for their past investments when the game is closed.
I believe that the vast majority of players will have a little impression of the terms of these games: the account itself and the ownership of the data in it are in the hands of the manufacturer, and the player only has the right to use. In addition, because the value of virtual props themselves is difficult to determine, no corresponding compensation mechanism has been established at home and abroad. Only the virtual currency and services with clear price can be returned, exchanged and compensated. In other words, the phenomenon of game suspension is more like a gray area with vague legal provisions at present, and the various behaviors of manufacturers are indeed not too constrained.
From an objective point of view, the interests of players are definitely damaged in the process of game suspension, but even if some players express dissatisfaction with this and try to make a result, the final situation is not over. However, if "Yunsheng Haori" also embarks on the old road of "announcement, compensation, and closure", then we obviously do not need to talk about such a niche mobile game, and its difference is that after the announcement of the suspension of service, "Yunsheng Haori" has suddenly "resurrected".
Of course, this "resurrection" is not that Xishanju and Tencent changed their minds as a sudden conscience discovery, but because the players of "Yunsheng Haoyi" actively launched a rights protection action, the Chinese Consumer Association intervened to achieve the "rebirth of the dirt" of "Yunsheng Haoyi".
For any game player, being able to accompany a game to the step of stopping the service has fully proved the player's feelings for the game itself, and because the target users of the "Cloud Dress Feather" mobile game are mostly women, the role cultivated in the game is called "daughter" by the player. In other words, players are obviously investing more emotion in this game than competitive online games. It is also because of dissatisfaction with the compensation plan given by the official and such a sudden suspension, players choose to carry out rights protection with practical actions. Soon, the China Consumers Association gave a clear response to this, saying that it would focus on the issues related to "Cloud Dress Feather".
In fact, there are many reasons why player dissatisfaction is so strong. On the one hand, this suspension announcement is too sudden. How suddenly can it be? Expanded, the announcement of suspension is the "Cloud Dress Hagoromo" official blog released on February 20, if you are interested in opening the official blog to take a look, you will find that you only need to flip up two, and what you see is the new event preview released by the official "Cloud Dress Hagoromo" on December 29, 2021.
The content of the activity may not be understood by many people, but it does not matter, in layman's terms, it is an activity that relies on liver daily and kryptonite to change clothes, which is common in many online games, including dress-up games.
The announcement mentions that the event will start on the 1st and 22nd of each month. The announcement of the suspension was issued on February 22. That is to say, less than a month after the end of the January event of this "magic pen neon roll", the announcement of suspension was issued.
On the other hand, the compensation plan given by "Cloud Dress Hagoromo" is to choose from the gift packages of several mobile games such as "Miracle Warmth", without considering whether the player is happy to play these games, which is the same as the compensation of the "Tianya Mingyue Knife" when the "Monster Hunter OL" was closed. The official also clearly mentioned in the compensation plan: receiving the exchange package means recognizing the compensation plan, and not receiving it after the expiration of the compensation means voluntarily giving up the compensation. There is no other way for the player to be left, in layman's terms, "love to want, not to love to pull down". I don't think any player can accept this result, which is why the above rights protection activities have occurred.
Shortly after the China Consumers Association expressed its concern for "Yunsheng Haori", the official "Yunsheng Haori" soon issued an announcement to the outside world that it would suspend the suspension. The servers, official websites and customer service that were originally planned to be shut down will still operate normally, and the content in the game will no longer open the payment channel after that, and players can continue to experience the game "Cloud Hagoromo" normally. At this time, only a little more than a month has passed since the announcement of the suspension of the game, and the China Consumer Association has only been concerned for more than ten days, and the contrast between the attitude before and after is so strong that it really makes the whole event full of drama.
And "Yunsheng Haoyi" was able to react so quickly after the China Consumer Association expressed concern, saying that it would suspend the suspension and continue to maintain the operation of the game, which seems to reflect a fact from the side: Xishanju, as the developer of "Yunsheng Haoyi", and Tencent, the operator, can reach an agreement and have the ability to continue to maintain the operation of the game.
The real reason behind it is unknown, the only thing that is on the table and can be seen is that the revenue of "Cloud Feather" has declined significantly in the past few years. After the launch of the aforementioned "Magic Pen Neon Roll" campaign, the estimated revenue of "Cloud Clothing Feather" has increased significantly, reaching about $100,000 in just two months. But compared to the $5.58 million of "Shine Warm" in the same period, it seems to be stretched.
It can be said that "Cloud Dress Feather" relies on the high degree of freedom of face pinching gameplay, as well as the traditional costume with a fluttering skirt to quickly capture the hearts of countless female players after its launch. But Cheng also Xiao He defeated Xiao He, the national style of the game name and exquisite traditional costumes, helped "Cloud Dress Feather" quickly make a name, but also became the biggest shackle of the game, and the gradual decline can almost be said to be doomed.
But in any case, although the process is quite dramatic, at least the result is relatively satisfactory. In the absence of clear legal provisions and compensation laws for the suspension of the game, the players of "Cloud Dress Feather" have rarely allowed the operator to retract the decision to stop the service by actively defending their rights, and have won their due rights and interests. If there is anything worth worrying about, it may be the announcement of the "suspension of service" of the four big words, in the eyes of many players this and the concept of "termination of suspension" is obviously completely different, if this is a small word game of the manufacturer, then the future may be because of the "Cloud Dress Feather" again.
But at least until the official does not take new actions, the players of "Cloud Dress Feather" can still meet the "daughter" in the game as always, and they are happy to change their clothes.
As for later? So who knows...