On April 22, the China Consumers Association released the Annual Report on the Protection of Consumer Rights and Interests in China (2021). This is the first time that the China Consumer Association has comprehensively sorted out the protection of consumer rights and interests in the mainland in the form of an annual report.
Tesla was also named in this report!
The report cites the case of a car owner at the Shanghai Auto Show on April 19, 2021, where a video of "roof rights protection" at the Tesla booth was widely disseminated on the Internet. The relevant person in charge of Tesla company said that it caused controversy. With the development of the situation, the State Administration of Market Regulation, the China Consumer Association and other relevant departments have spoken out one after another to respond to the concerns of public opinion.
Why do so many new energy automobile companies in China name Tesla?
The reason is simple, because to catch the typical! Tesla is a good example. First of all, Tesla's sales are very large, and the market heat is very high. At present, Chinese brands in the field of pure electric vehicles, there is no brand that can directly compete with Tesla.
So Tesla also knows clearly that the most important thing at present is to continue to expand wildly, because if Tesla's lead is slightly eroded by Tesla's catch-up and Tesla's lead is slightly eroded, then Tesla's sales will decline. So at the moment, Tesla can't care about anything else at all, that is, crazy production, reproduction. As a result, the communication with users is ignored. Caused a lot of complaints from users.
Secondly, tesla is a pure online sales model of the new car-making force company, users generally place orders online, logistics delivery to home, problems are also to go to the third party maintenance. Therefore, users buy a car unlike in the past, buying a car from a 4S store, going to a 4S shop for maintenance, and finding a 4S shop if there is a problem. Now users have problems and don't know who to go to. Defending rights has become more difficult than before. Therefore, users are forced to go to the auto show site to defend their rights. The owner doesn't really want to do this, but there's no way not to do it. Therefore, this also reflects that the new power companies do not have a good feedback system in dealing with user rights protection matters.
The third is that users need to accept time for such a new thing as pure electric vehicles. Therefore, the number of complaints about new energy vehicles is very large. In 2021, the National Consumer Association accepted more than 40,000 complaints about automobiles and parts, an increase of nearly 20 percentage points over 2020. The phenomenon of rights protection in auto shows has appeared repeatedly, reflecting that consumers still have pain points, difficulties and blockages in the automotive field, such as driving power outages, shrinking mileage, failure of auxiliary automatic driving systems, battery charging failures and other disputes, and there are problems such as causes and difficulties in determining responsibility. In fact, this also reflects the high-value models like Tesla, which are high-performance, highly intelligent, highly assisted driving, and high mileage as the selling point, and are easy to become the object of user complaints. On the contrary, the Sales of Wuling Hongguang MINI EV, which does not have any high-tech intelligent configuration, are also very large, but there are not many user complaints.
The fourth is that Tesla is an eclectic, risk-taking brand. From creating the fastest domestic speed. With just 8 cameras, we want to drive ourselves. Tesla gives people the feeling that the idea is very advanced, there is also a spirit of innovation, is too risky.
At present, the domestic auto companies are very cautious about assisted driving, lidar, millimeter wave radar, at any cost of stacking, stack configuration, is to hope to be able to be safer. But the risk of the enterprise should not let the user bear the result of the risk of failure. Therefore, the China Consumer Association released an annual report and named Tesla, which also has this meaning!