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Editor: Onokan World
If you use one sentence to describe the popular characters on the Internet recently, it is "Xuan Jing, vice president of Baidu, with an annual salary of 15 million, and the conflict with employees caused heated discussions, and apologized late at night." The name Xuan Jing swept the whole network at once. So, let's take a look at what kind of story this name hides.
Baidu is a user-centric technology company, and its development to today's scale is inseparable from the efforts of a group of professional, brave and passionate teams, and Xuan Jing is one of the typical representatives. With her professionalism and rich experience, Xuan Jing took over Baidu's public communication work, and has the responsibility to convey Baidu's progress and achievements to the public, while also listening to the voices of users and constantly promoting Baidu's development in a better direction.
The rich income she has obtained is actually a reward for her long-term dedication and hard work, and only with such income incentives can more outstanding talents be attracted to join and provide a steady stream of impetus for Baidu's development. At the same time, this also shows that Baidu attaches great importance to talents and is willing to give them enough rewards for their efforts. Of course, her annual salary does not only include the basic salary, but also includes options such as stocks, which means that Xuan Jing has a long-term commitment and trust in Baidu, and is willing to share the ups and downs with the company and go to the future together.
Using short videos to open up your own world is a brave attempt by Xuan Jing and a positive response to Baidu's evolution of new media forms. In today's society, short videos have become an important way for the public to obtain information and express their individuality, and Baidu, as a company with a commitment to "user-based", actively responds to and embraces this change, which symbolizes Baidu's forward-looking and inclusive from any perspective.
The quiet short video behavior also reflects Baidu's internal culture of innovation and inclusiveness. With rich experience in news and public relations, Xuan Jing is able to sensitively capture the trend of future information dissemination and dare to try and explore on short video platforms, which fully reflects Baidu's encouragement and support for innovation. It is this atmosphere that allows Baidu to be at the forefront of technology and lead the development of the industry.
However, the vice president of Baidu did not have any pride and complacency because of the promotion of his position, but actively devoted himself to new social fields, and further launched the "self-media plan" to all employees of Baidu's public relations department. In her view, self-media is not only a channel, but also a bridge and link to the public. In this way, Xuan Jing took the "self-media plan" and walked towards her "short video journey" step by step.
The complexity of PR is that it must convey a message while also taking into account its potential impact. Xuanjing's short video behavior undoubtedly demonstrates Baidu's public relations strategy to a certain extent, and it has also caused some controversy and questioning. Some people wonder if she is using public resources for personal hype, and whether the content in the short video is too straightforward, which even raises some people's questions about the company's culture.
In fact, the pluralism of public opinion determines the complexity of information dissemination. From a broader perspective, Xuan Jing's behavior is more like an attempt and exploration, and she tries to build a direct communication bridge with users in a more down-to-earth way, so that the public can see a more authentic and vivid side of Baidu.
The angle and method of aiming are always biased, and even the most comprehensive report cannot fully explain the whole picture of a person or an event. The scepticism on the Internet is a revelation of the public's concerns about certain expressions and the lack of a qualitative and in-depth understanding of the degree of respect for the public interest of the entity that produces the information.
In the face of these criticisms, Xuan Jing's response was positive. In part, her response reflects her respect for public opinion and awareness of the impact of her actions. Public relations is a job that requires skill and sensitivity, especially in today's era of information explosion, and how to accurately convey information that takes into account both the company's image and the public's acceptance is undoubtedly a big challenge. This experience undoubtedly provided valuable experience for her future work, and also gave the outside world a more intuitive understanding and understanding.
Xuanjing's "self-media plan" has undoubtedly pushed Baidu to a bigger stage. Through the form of short videos, she has created more topics and attention for Baidu. This direct-to-public approach to public relations allows Baidu to present itself to the public in a more authentic and down-to-earth way. This approach has also attracted some people's doubts and criticisms, questioning whether she has overused public resources for personal hype, which has triggered some reflection and discussion on the company's public relations strategy.
Although public opinion has different opinions on Xuan Jing's approach, we cannot deny that her "self-media plan" has indeed successfully attracted widespread attention on the Internet and enhanced Baidu's brand awareness to a certain extent. For Baidu, whether it is positive or negative public opinion, it can actually become the driving force for its improvement and progress.
The rise and rapid development of short videos has provided a new means of public relations for major enterprises. Xuanjing's attempt is actually a bold exploration and application of Baidu's public relations method of short video. This can be seen as an innovative attempt by Baidu in the field of new media, corresponding to Baidu's consistent spirit of exploration and continuous improvement.
Whether it is Xuan Jing or Baidu, they need to find their own place in this short video field full of new challenges. Xuan Jing's challenge may be just the beginning, and it depends on whether she can continue to make greater breakthroughs in this field with a more tenacious attitude. For Baidu, under the trend of short video and self-media, how to better develop its own public relations strategy is also a challenge that must be faced.
There seem to be many unknowns about the future of Tranquility. Whether it is Baidu's unusual silence or her apology in the circle of friends, it makes people feel that all this may have just begun. In any case, with its unique and brave qualities, Xuan Jing has made more people pay attention to the development of Baidu and short videos. This is a new beginning and a new challenge. No one knows what the future holds, but we always believe that with courage and determination, we can all find our own path. Encourage Xuan Jing to continue to move forward, and also look forward to the future of Baidu!
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