Games are the most important way of leisure and entertainment at present, and what contributes to this phenomenon is that in addition to the development of graphics technology, the graphics performance of games is becoming more and more excellent and infectious, and it also has the most direct reason for the popularity of smart phones. In the current era when everyone has a mobile phone, games can obtain the fastest spread with the help of mobile phones, absorbing more and more users to become players.
How popular are mobile games? It is no exaggeration to say that it has reached the point where "half of the world's population is playing games". According to the latest report of industry data analysis website Newzoo, it is predicted that in 2022, global mobile game revenue will exceed the 100 billion US dollar mark for the first time, and the total number of players will also reach 3.09 billion. This is also due to the continuous improvement of infrastructure in Latin America and Southeast Asia. In North America, Europe and the Asia-Pacific region, where the economic situation is better, the number of smartphones is higher, and the number of players has already exceeded 50% of the total population, which can be said to be close to the upper limit...
However, what worries many senior gamers is that the unstoppable power of mobile games is based on the decline of other games, especially computer games - the once lively PC market, as long as there is a blockbuster game, its mobile game will become a follow-up target of developers, such as the phenomenon-level game "PUBG", which was popular in previous years, because of the impact of the mobile game version, it can only take the free mode in the end to attract more players' attention. At the same time, the mobile game version of "PUBG" is like a day in the sky, the annual profit rate has reached the level of tens of billions, and the difference between the two is so large that people can't help but sigh.
It is reasonable to say that with the performance advantages of the platform, the end game still surpasses the mobile game in the picture performance, why in the face of the rise of the mobile game, the end game is beaten without the ability to fight back? The unequality of R&D input and output may be the most important reason. After a long period of development, the overall degree of completion of the terminal game has been very high, and the ability of players to distinguish the advantages and disadvantages of the game is very outstanding, resulting in only those games that have outstanding points in the screen performance or gameplay content can be recognized by the players, which is inseparable from the huge research and development funds and the support of excellent teams. In the field of mobile games, because of the relationship between the large player base, even those mobile game products that are not the top still have a huge market space, in this case, game manufacturers are willing to invest money in mobile game projects, and the decline of terminal games is inevitable.
At present, the last end game product in the domestic market that can be called a masterpiece is NetEase's ancient style online game "Against the Water Cold", it should be noted that this game was listed in 2018, in fact, it is already an "old game" that is about to turn four. It is still the most competitive end game product on the market for such a long time, in addition to the extremely solid quality and high content of "Against the Cold Water", it is also most directly related to the tireless follow-up investment of its development team. In order to maintain the normal iteration of the game, "Against the Water Cold" still maintains a super large team of more than 200 people, and updates the game every week, and a new expansion pack is launched every quarter, maintaining the game's appeal through diligent updates.
With such a large manpower and material resources to maintain the life of a terminal game, it shows the high cost of research and development of the end game, and what is even more lamentable is that even if NetEase has invested so much energy in the "Reverse Water Cold" project, it still dares not put the egg on a plate, but announced the "Reverse Water Cold" mobile game project early, and in order to save development time and rational use of resources, it also directly uses the same game engine as the end game to produce, and directly quotes many of the black technology experience accumulated on the end game over the years to the mobile game project. Once the time is ripe, the IP of "Against the Cold Water" has not been known from the end game to the mobile game.
The future of the game world is, after all, on the mobile platform. Do you think it's only a matter of time before you cool off? Tell us what you think.