I disregard the tradition of "women marrying at the right age" and believe that "everyone in this world has the right to follow the path they want to take." I think that "the ruler of the world can govern the world, rejuvenate the country and the state, men can do it, women can do it", I am eager to "seek the temple and seek the well-being of the people", so I ignored all difficulties and responded to the call of the imperial court to select female officials and went to Beijing to take the examination. I am about to be promoted from a white-clad woman to a female minister of the dynasty.
——This is the values conveyed by the turn-based RPG "Ling Yunnuo" and the background of the female line story. The game was developed by Friendship Time and is scheduled to go live on January 20.
As a veteran female game manufacturer in China, Friendship Time has launched many national style women's products over the years, and the results are also thriving with the naked eye. The most surprising thing should be its female national style MMORPG product "Floating Life for Qing Song", which is the highest on the top 5 of the domestic iOS best-seller list.
"Lingyunnuo" also focuses on the female national style game market, and is a new national style product of Friendship Time. The game can probably be summarized into these tabs: RPG, turn-based, national style, big heroine.
Not to mention the "famous birth" of "Ling Yunnuo", just looking at the cultural connotation it carries is enough to make people want to find out. What is the quality of the national style of "Ling Yunnuo", whether the big heroine is strong enough, and can it sell well in the female national style game market?
A female minister who is engaged in a career
In today's society, the awakening of women's consciousness is already an obvious trend. They are becoming more confident, independent, and free from tradition; they are willing to consume for what they love, and their appreciation and taste are getting higher and higher. The idea of "not talking about love, concentrating on career" gradually sprouted in their hearts, and they are also happy to support the entertainment works with such a big heroine plot.
Looking at the current female to game market, although most manufacturers have begun to consciously pay attention to independent female design, most of the character design is not very distinct. Moreover, most of these independent female characters come from otome games, and the core experience is still to fall in love. In other words, the potential needs of female users to "not talk about love and concentrate on their careers" have not been fully satisfied.
This is also the reason why "Ling Yunnuo" "concentrates on career" - in the view of its production team, many female players currently have high expectations for the plot of "not talking about love, concentrating on career", and the big heroine fits the values of modern women's independence and self-improvement, which is more likely to cause emotional resonance among female players. Therefore, what they provide for players is not love and love, but the experience of striving to become a female minister by their own efforts.
However, looking at the entire entertainment market, there are not many works on the theme of female photography. The female story we are familiar with, in addition to Lu Zhen and Shangguan Wan'er, is also rare.
The production team of "Ling Yunnuo" revealed that taking the female phase as the starting point, one is to refer to the highest ideal of the Confucian life of "to benefit the world" - "if you are not a good look, you will be a good doctor", so the heroine's profession is set as a female phase. Second, the status of women in the feudal era was very low, and the female phase could stand out, which was itself legendary. They think that telling a story about the growth of women will be very attractive to female players.
"Ling Yunnuo" is divided into male and female protagonists, the female protagonist occupation is female phase, and the male protagonist occupation is Chinese medicine
Abstract intention figurative into the game, you will find that "Ling Yunnuo" from the plot to the gameplay system, are based on the female phase in the ancient world of life experience as the core idea of design. Here can be divided into two aspects to understand, one is the female phase (work experience), the other is the life experience.
The female phase experience is at the heart of the game. You need to deal with government affairs, solve cases of treasury theft, assassins, etc., simulate the daily work of the ancient female minister, you can also send retinues to handle affairs, harvest the leadership experience of managing subordinates; you can also patrol places, crack down on illegal crimes, deal with disasters, etc., to benefit the people.
Of course, the premise of all this realization is that you must have outstanding talent and strategy, through the promotion and selection of layers, from white clothes, from Jiuqing, zhengjiuqing, all the way to a female appearance below one person and above ten thousand people. Establish a heart for heaven and earth, and establish a destiny for the people.
In this process, you will also feel the spiritual core of "women's independence and self-reliance, determined to seek the well-being of the people in their home country, and strive for the freedom and equality of men and women" conveyed by the game.
However, in the view of the production team of "Ling Yunnuo", if only the content of the female phase is provided, although it is innovative, it is inevitable that the song is high and widowed, and the Yangchun snow is a little white. So they also added more grounded daily content to the game, such as cat picking, flower arrangement, makeup, socializing, etc., so that players can enjoy life after working hard in the ancient world. And these life experiences, while enriching the content of the game, can also meet the demands of some casual female players for the game. Its production team revealed that in the future, they will also launch an ancient mansion that everyone can own, which will be used to carry a rich living festival experience.
It can be seen that the product concept of "Lingyunnuo" is indeed slightly superior. Starting from the game story and cultural background, the traditional culture is taken from its essence and discarded its dross, and the spiritual culture of great love and self-improvement and independence of the home country is infiltrated into the game, which not only elevates its own intentions, but also highlights the strategic layout of friendship time in women's market. Since then, "women's ancient style games are not only affectionate and loving, women can also work hard independently and make achievements", which is no longer an empty phrase. In line with the oriental aesthetics, the ancient style Jiangnan Xiangcai ruled the world to seek peace, hanging pot to save the world, the worldview structure, not only affects the game's gameplay system, but also affects the performance of the game art style. In the vision of the production team of Lingyunnuo, the artistic expression needs to be both suitable for the game and different from the existing competitors in the market. Moreover, rather than satisfying users, they "hope to continue to fit and lead the player's aesthetics." Judging from the final effect of "Lingyunnuo", they not only adhere to the main tone of the national style, but also innovate it: based on the brush strokes, the color matching of the traditional green landscape painting is adopted, on this basis, the attributes of watercolor ink are added, and combined with the popular two-dimensional female aesthetic, showing the game's bold attempt in the new field of "new national style".
Taking the main city scene as an example, the flat painting style, which combines the characteristics of Chinese painting and Song Dynasty painting, is elegant and simple, neat and concise, and has the expressive power of the new national style - but it has been overturned and optimized for a long time. The production team of "Ling Yunnuo" mentioned that because the story is set in an alternate setting, the art concept of the main city is "not like the previous royal palace", so there have been many attempts in terms of expression and art style. They tested the effect of the three-screen swipe, but it was not satisfactory; they liked Ibuki May's art style and tried to draw, but they were "not very good at playing in the game"... In the end, they abandoned the ways and methods of traditional painting, weakened the relationship between perspective, three-dimensional level, sketch relationship, and light and shadow relationship; studied the performance of the new national style, adopted the feeling of traditional Oriental Chinese painting and illustration, flat decorative scene style, and the color was ancient but not old. "It's a pity that the previous efforts and attempts were made", but the market acceptance is higher, and it is more in line with the game's worldview.
In the design of the character standing painting, they use the white painting technique, watercolor blending, and at the same time use antique color in a large area, you can feel the elegant and clear atmosphere that comes to the face. At the same time, the production team of "Lingyunnuo" extracted and integrated rich shapes and materials, made it ancient but not old, and finally drew a new national style character with "ancient rhyme" but more "tide". Careful people will find that many of the shapes and materials extracted from the character design of "Ling Yunnuo" come from the regional culture of Suzhou, including geographical landscapes, characters, Kunqu opera, etc. It also has to do with where Friendship Time is located. The production team of "Lingyunnuo" told us that because it is a Suzhou game company, at the beginning of the development of the game project, they have thought deeply about how the game integrates with the traditional culture innovation of Jiangnan, and indeed drawn a lot of inspiration from it. For example, from the ancient alley of Pingjiang, the historical street of Suzhou, they took the element of the small bridge flowing water to design the headdress - the minor key of the play, and the image of the talented woman in Suzhou was vividly remembered. Or Su Dongpo once wrote for him that "Gu Su did not swim in the Tiger Hill, do not say Lu Qiu, is the second debt" tiger hill scenic spot, they took part of the tiger hill scenery, combined it with the literati image of Suzhou Caizi representing Tang Bohu, showing the uninhibited nature.
Or the color scheme inspired by porcelain, or the fashion specially drawn to promote Kunqu culture, or the game character inspired by the historical figures of Suzhou, etc... In general, the game art designed by "Ling Yunnuo" with Chinese colors, Jiangnan culture, and Song Dynasty architectural aesthetics as the main themes not only shows the miniature of Jiangnan culture in detail, but also achieves the purpose of carrying rich cultural connotations. On this basis, the research and development concept of Friendship Time "embracing the national tide style to enrich the cultural connotation of the product, so as to meet the spiritual needs and interactive experience of users" has also been strengthened and certified again. Can "Lingyunnuo" leverage the female market? At present, "Lingyunnuo" is still very competitive. In horizontal comparison, the independent female consciousness and national style cultural connotation presented by it can be called following the mainstream value orientation in the current women's game market and the entire game industry. Moreover, you can perceive from "Lingyunnuo" that their insight into users is dynamically developing with the continuous evolution of contemporary independent women's thinking. In terms of the connotation of national style culture, compared with the common linkage in the market, they not only put the steps in front, but also innovatively integrated traditional Chinese culture and games during research and development, and the form was ingenious and reasonable. At the same time, it also reserves sufficient space for follow-up linkage. In terms of vertical comparison, as the latest exploration of the friendship time women's ancient style game, "Ling Yunnuo" shows a very big difference from other past products in terms of art, plot and intention, which can be called the product of continuous iteration. The premise of realizing this advantage is, of course, related to the long-term exploration and accumulation of friendship time for the elements of national style and women to the market. Looking back at the past products of friendship time, its art style from fresh Q cuteness, to 3D aesthetics, to flat new national style, it can indeed be called a national style that has always been adhered to and innovated. Moreover, according to the different times, Friendship Time does have different degrees of cognition in the direction of research and development and user needs. In the early days, their products provided players with a pure antique life experience for women; in the middle period, ancient wind, RPG and other elements were integrated, and players could taste a hint of independence and self-improvement from complex stories in addition to love; today, the "big heroine" is prevalent, and they have keenly grasped the wind direction of "engaging in business", and the understanding of the market has obviously risen to a higher level.
From the development direction of its products all the way, we can also glimpse the layout and focus of friendship time for the women's game market: insight into user needs, to achieve the company's development and profitability is of course the premise of everything. On this basis, they are also conveying their unique views and thoughts on excellent traditional culture and contemporary cultural trends through games, the cultural carrier of the ninth art. On the one hand, we promote traditional culture, and on the other hand, we sing the praises of consciousness awakening. Such an enterprise can be called a new era Internet enterprise with an attitude and ideas. In fact, this is also the development direction that most game manufacturers to implement today, attaching importance to the transmission of game culture connotation and positive value. At the same time, manufacturers have also jumped out of the carrier of games and explored the possibility of using other art forms to extend the connotation of game culture. As for the results of this masterpiece, we will wait and see.