Rarely, the woman who is on the hot search with Jia Nailiang is not Li Xiaolu.
Earlier, Jia Nailiang sincerely asked "who is Kong Xiang" on Weibo, and the melon-eating masses have been hotly discussed, #Jia Nailiang asked who Kong Xiang is #Topic rushed to Weibo hot search.
But this is a marketing, a prelude to the new story of the internet celebrity concept stock "Saturday"!
This time, it was very vain.
On Saturday, April 10, the subsidiary Yaowang Network disclosed the identity information of the virtual digital person "Kong Xiang" and its follow-up development plan.
It is reported that "Kong Xiang", as the first virtual digital person launched by The Remote Vision Network, debuted with Jia Nailiang to star in the short drama.
On April 9, it was officially announced that it had become the first virtual human brand close friend of three beauty brands such as Shile Skin, Vichy and NYX.
Saturday is a typical influencer concept stock, or a company that is very good at telling stories.
Through the transformation of Internet marketing service enterprises, the former "first share of women's shoes" once became a "net red concept stock" on Saturday, and for a time, the stock price "demon" soared.
And this time, to open the "story" of virtual digital people, is it necessary to be determined by the entity such as virtual?
In this regard, Chen Ting, a reporter of the Daily Economic News, and Shule had an exchange, and the poor Dao thought:
The digital virtual person is a new layout point, and the competent agency, whether it hits the ceiling or gets stuck in the bottleneck, will choose to occupy the sub-layout first.
Previously, traditional media such as radio and television to mobile were carrying out similar layouts, indicating that this is also the general trend of the industry.
For MCNs, which are in a bottleneck period, it is even more necessary.
MCN does have many problems at present, too dependent on individual head Internet celebrities to drive, its loose organizational structure, the imperfect broker form of more commissions and less services, all make this Internet thinking broker ecology becomes lack of growth ability, coupled with the lack of red cycle of head Internet celebrities, it is inevitable that one will prosper and one loss.
For this attack on virtual digital people, the outside world also believes that it is another transformation impulse of Saturday, who is good at transformation.
Relying on virtual digital people to achieve transformation is obviously only a "story", and it is easy to become an "accident" because the profit prospects of the entire virtual digital people have not been opened, and it is difficult to copy the Hatsune Mirai and Luo Tianyi models that are a very small number.
In addition, The RemoteView Network also announced the so-called new way of playing live e-commerce "twin anchor technology".
According to its introduction, through AI deep learning, this technology aims to make the model's expression and face detail positioning completely reach the state of synchronization of live performers, and can realize the "replication" of anchors in short videos, live broadcasts, and TVCs.
This has been marveled at by some as an innovation and believed that virtual digital people have the potential to be brought to the fire in the live stream.
In fact, it is not at all expected that Saturday can use virtual things to achieve a breakthrough in the live streaming of Internet celebrities.
After all, live streaming has changed from popularity to word of mouth.
With the hustle and bustle of the past, the lowest price of the whole network has become a thing of the past, and it will inevitably return to the marketing road tree of really using experience and word of mouth to guide shopping.
The addition of virtual digital people will not change this trend, just as a gimmick, the icing on the cake, and the cost is higher, and dilution in the goods will not help "cheap beauty".
Zhang Shule is a columnist of People's Daily and People's Post and Telegraph, and an analyst in the Internet and game industry