The emergence of e-commerce live broadcasting has completely changed the shopping habits of many people, and the clear and intuitive display of items and infectious explanations have become the direction of the development of a new generation of e-commerce. However, every live e-commerce needs the participation of people, regardless of the front and back of the stage, labor costs, scene costs and material costs are not a lot, if it is outdoor, cross-city and other live broadcasts, the cost will be higher.
As digitalization evolves, there may be new solutions to this problem. On April 10, Yuanwang Network disclosed the identity information of the pseudo-digital person "Kong Xiang" and its follow-up development plan, and officially announced the company's research and development results and strategic layout in new digital asset-related fields such as twin anchors, digital asset libraries, and digital collections.
With the rapid development of the live e-commerce industry, the development model of "people-goods-field" is also facing new challenges. Live broadcast business process control is difficult, collaboration efficiency is low; the level of the operation team is uneven, the experience is difficult to effectively precipitate; the asymmetry of product information, the long time spent on the selection of products and other problems have begun to appear, and the industry urgently needs a set of live broadcast management system that can synchronize information, unify processes, and coordinate resources to help the live broadcast business team improve human efficiency and improve operational efficiency.
Based on this, through the integration of financial systems, warehousing and logistics systems, big data platforms, etc., Yaowang Network has innovatively created a unique "Remote Looking Cloud", completed the construction of a standardized process system covering the entire live broadcast link before, during and live broadcast, including live broadcast review, formed feedback on the complete live broadcast operation link of online, digital, intelligent and automated, realized the standardization of live props and tools, and accelerated the incubation of the live broadcast operation team. The preparation period for novice anchors has changed from the original up to 3 months, and now it can be broadcast in 7 days, which effectively saves management costs.
As the live e-commerce industry enters a period of deep cultivation and development, users' requirements for the texture and richness of live broadcast products continue to improve, and exploring the innovative application of digital technology in the field of live e-commerce has become the core driving force for enterprises to break through and develop.
For the future positioning of "Kong Xiang", Yuanwang Network said that in the future, she will not only empower live broadcast scenes, but also may appear in film and television dramas and variety shows to create more interesting content forms. In addition, at the press conference, in addition to the virtual person "Kong Xiang", The Remote Vision Network also announced a new way of playing live e-commerce with higher simulation, stronger interactivity and a wider range of applications - twin anchor technology. Through AI deep learning, this technology aims to make the expression and face detail positioning of the model fully reach the synchronous state of the live performer, and can realize the "replication" of the anchor in short videos, live broadcasts, and TVCs.
In terms of digital asset library, RemoteView Network has innovated and created digital studios, digital scenes and objects, and can form a complete and efficient cross-scene, time-space shooting solution through real-time camera tracking, real-time scene mapping and real-time rendering. In the industry, this technology can widely meet the filming needs of various industries such as film and television, live broadcasting, automotive, architecture, and industrial design.
At the same time, digital collections are an important part of the company's construction of a vast library of digital assets. At present, Yaowang Network has jointly established Hangzhou Wangwanglong Technology Co., Ltd. with Longtao Entertainment, of which Huang Zitao is the chairman, and the Wangwanglong digital badge was publicly displayed at the press conference. (This article was first published on titanium media App)