Recently, Meta's official website announced that the company will begin testing new tools for users to make money with digital assets on its virtual reality (VR) metaverstem platform Horizon Worlds. This test is currently only targeted at selected users who access their immersive platform through a VR headset. In addition, according to Meta, Horizon Worlds will also conduct tests to create a creator incentive program.
What is Horizon Worlds? Nandu reporter learned that this is a virtual reality social platform launched by Meta in early December 2021, and it is also the first attempt since Meta CEO Zuckerberg announced his meta-universe vision. The platform is a multiplayer platform similar to the "Oasis" VR world in Roblox and Ready Player One, where users can log in to the game after registering for a Facebook account and hanging out with up to 20 people at a time in a virtual space.
According to us tech media outlet Verge reported in February, Horizon Worlds has 300,000 monthly active users in just a few months after its opening. Meta publicly claims that the platform already has 10,000 virtual worlds created.
From the game interface reporter learned that the user purchase regulations state: only american and Canadian users over 18 years old can purchase digital assets in the game. Now Horizon Worlds will test open digital asset trading, through which users can earn personal gains. Other users can purchase digital assets, digital services, or experiences. It is understood that these digital assets may be fashion items, but also include virtual objects that enter the secret areas of the virtual world.
In addition, in this announcement, Meta also proposed that it will test the creator bonus incentive program. Officially, these bonuses are paid monthly, guided by mission goals in the virtual world. Creators are paid at the end of the month for their progress towards their goals. The Creator Bonus does not charge any associated fees and will be paid in full to the Creator.
So, is the digital asset trading launched by Meta reliable this time? Since the metaverstem concept fire, asset security and infringement issues related to digital cultural products such as NFTs have received widespread public attention. First of all, from the technical level, Zhang Yanlai, the chief lawyer of Zhejiang Kenting Law Firm, said that there is no absolute safety in technology. The risk of theft is certain to exist, but so will the corresponding regulatory tracking technology.
As for the issue of creator content compliance, Meta proposes that any creator participating in monetization programs, including global purchases and creator bonuses, must comply with all of its policies for Horizon Worlds, including the Behavioral Policy in Virtual Reality and the Prohibit Content Policy, in order to receive revenue.
According to the community regulations on Meta's official website, Meta has made it clear that after receiving a report from a right holder or authorized representative, they will remove or restrict issues related to copyright infringement and trademark infringement.
In this regard, Zhang Yanlai said that it is still necessary to give the meta-universe market a certain space for development. Regarding the copyright infringement and transaction security that have been exposed in the meta-universe market, he said that on the one hand, in the prior review, the platform can do the screening through technical means; on the other hand, there are sufficient channels for ex post facto relief, such as the protection of virtual property in the Civil Code. "It's going to be going to be a normal situation," he said.
Compiled/written by: Intern Yang Xixia Nandu reporter Jiang Lin