On March 21, sponsored by the Industrial Development Department of the Ministry of Culture and Tourism, China Academy of Information and Communications Technology, Beijing Shijingshan District Culture and Tourism Bureau, and China Animation Group Co., Ltd. hosted the cultural and tourism virtual reality application promotion and exchange activities in Shougang No. 1 blast furnace· Hosted by SoReal Science Fiction Park 33 Meta Club. Blue Ocean Creative Cloud was invited to participate in the event and brought the vLive virtual live broadcast system to the event site, bringing the audience a full of technological and creative experience.
Overview of the event
In order to implement the Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022-2026), accelerate the implementation and promotion of virtual reality technology, and promote the integrated development of virtual reality and industry applications, the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, the State Administration of Radio and Television and other departments will organize and carry out the collection of virtual reality pioneer application cases in July 2023. In October, the 2023 virtual reality pioneer application case was officially released at the World VR Industry Conference, with 18 cases in the field of Chinese and tourism, accounting for 26%, accounting for the highest proportion among all fields. This year's cultural and tourism virtual reality application promotion and exchange activities aim to further play the role of case demonstration, promote the in-depth application of virtual reality in the cultural tourism industry, create a virtual reality and culture, tourism innovation exchange platform, and fully demonstrate the new concepts, new technologies and new achievements of the integration and application of virtual reality and cultural tourism industry around key links such as solution innovation, integrated application promotion, and industrial ecological construction.
Virtual live broadcast empowers the cultural tourism industry
At the event, Blue Ocean Creative Cloud demonstrated its wide application and great potential in the cultural tourism industry through vLive virtual live broadcast. Through virtual live broadcast, cultural tourism scenic spots can break geographical restrictions, attract more remote audiences, and enhance brand influence and market competitiveness. At the same time, virtual live broadcast can also bring a more immersive travel experience to the audience, making them feel as if they are in the scenic area and feel its unique charm and cultural atmosphere.
With the rapid development of digital technology, the cultural tourism industry is ushering in unprecedented changes. In this action with digital empowerment as the core, Blue Ocean Creative Cloud vLive virtual live broadcast broke the restrictions of traditional cultural tourism live broadcast and brought a new visual experience to the audience with its advanced functions such as real-time rendering, high-definition keying of hair strands, and 3D virtual scenes.
In the live broadcast of cultural tourism, the vLive virtual live broadcast technology of Blue Ocean Creative Cloud shows its unique charm. Whether it is a picturesque natural landscape or a cultural monument full of historical heritage, vLive can bring the audience into a virtual world as if they are in it through the construction of 3D virtual scenes. At the same time, vLive virtual live broadcast can also be customized according to the characteristics of the scenic spot, making the live broadcast content more creative and attractive.
vLive virtual live cultural tourism case
In addition, Blue Ocean Creative Cloud has also conducted in-depth exchanges and cooperation discussions with other cultural tourism enterprises and institutions. Through the sharing of experience and technological achievements, all parties jointly promoted the development and innovation of virtual reality applications in cultural tourism. In the future, with the continuous development and application of digital technology, virtual live broadcast is expected to play a more extensive and in-depth role in the cultural tourism industry.
At present, the integrated application of immersive culture and tourism has begun to develop to a large-scale and industrial-level level, playing an active role in cultivating new forms of cultural tourism, stimulating the growth of cultural tourism consumption, innovating cultural tourism marketing models, and helping traditional culture spread.
The appearance of Blue Ocean Creative Cloud vLive virtual live broadcast at this event not only demonstrated its technical strength and innovative achievements, but also provided new ideas and directions for the future development of the cultural tourism industry. Blue Ocean Creative Cloud will continue to promote the service capacity building of the immersive cultural tourism industry and contribute to the development of the immersive cultural tourism ecosystem.