Since the Metaverse set off a global wave of discussion in 2021, the relationship around virtual people and metaversics has become a hot topic in industry discussion. On March 12, the hyper-realistic virtual digital person codenamed "Encryptor Mia" was officially launched on major social media platforms (Douyin platform can be searched: Encryptor Mia).
Image source: Mia the Encryptor
Mia is a virtual person created by Truman Digital (Nanjing Truman Digital Technology Co., Ltd.), she comes from another planet in the Galaxy similar to Earth, the physical environment and occupants of this planet are extremely similar to Earth, but the technological civilization is several dimensions higher than Earth. Mia came to humans in order to carry out the task of monitoring and restricting the development of earth's technology, and after her contact with the earth's society, she slowly changed her mentality and began to try to become friends with humans.
It is understood that the first season of the film and television short series is expected to launch a number of episodes, telling the various stories that happened between Mia and humans after she came to Earth. Mia will use the Douyin platform as the main online channel, and other social platforms will simultaneously drain the flow, relying on high-quality content and stories to gain attention in the virtual person market.
Truman's kechuang team told 36Kr, "Mia's character positioning and personality we will design a contrast, from the strangeness of the first earth, because of the lack of understanding and the high cold, alienation, to the later contact with the earthlings, and even make friends, Mia shows humor and friendliness, in fact, is not as distant as it appears on the surface." ”
At present, the team is focusing on creating the character of Mia, the encryptor, and using short videos + picture stories to produce content. The short video focuses on "seeing the big with the small", and the picture focuses on Mia's daily life on the earth, which is also a supplement to the gap between the release of the two short videos.
In terms of technology, unlike most of the previous virtual idols, Mia is created by pure CG technology, and does not use the "head-changing" scheme, so the requirements for CG animation technology are relatively high, "including our early action binding and face binding, all need excellent technology to complete, but the advantage is that it will not rely too much on the performance of the 'middle man', it can be said that the difficulty is solved in the early stage, and the later Mia's play is more free and efficient." Mia's creative team said.
After the IP content matrix with Mia as the core matures, Truman Digital will begin to expand the CG virtual person technology horizontally. It is understood that the team has many domestic film and television and variety IP resources, and will convert these IPs into virtual content in batches in the future.
In the long run, Truman hopes to turn the virtual digital human technology and the content presented into the user's entrance to the metaverse world, and the content form is not limited to short videos, but also includes virtual digital collections, so that users have more ways to get close to virtual IP.
In terms of team composition, Truman Digital has gathered a number of talents in the fields of film special effects, CG production, 4A advertising and marketing.
Up to now, Truman Digital is carrying out a new round of financing, and the company hopes to introduce capital while bringing more fresh blood to the creative team.