On December 17th, the Chinese Manufacturers' Association of Hong Kong (CMA), together with Guangdong Radio and Television Station and the Hong Kong Brand Development Council (Brand Bureau), conducted a live broadcast of the two places in Guangdong and Hong Kong, and held the launching ceremony of "'Hong Kong Selection' - Buy all over the Greater Bay Area Public Welfare Live BroadcastIng Activity", taking advantage of the hot "live streaming with goods" model in recent years to help Hong Kong enterprises accelerate the pace of entering the retail market in the Greater Bay Area and integrate into the overall situation of national development.
It is reported that the "'Hong Kong Selection' - Buy all over the Greater Bay Area public welfare live broadcast activities" will be held on the Douyin platform in 2022 a series of online live streaming activities, the organizers will invite Well-known KOLs and Internet celebrity anchors in Hong Kong and the mainland as live broadcast hosts, mainly to promote the goods of Hong Kong brands, the Brand Bureau and the Manufacturers Association will select more than ten high-quality and reputable Hong Kong brand enterprises for each live broadcast activity to participate, and the Guangdong Radio and Television Station will perform the live broadcast to bring traffic to the brand promotion; in the future, in the live streaming activities Gradually add brand products from other cities in the Greater Bay Area, form a joint promotion of Guangdong and Hong Kong brands, give full play to the brand advantages of the two places, and jointly promote the high-quality development of product sales and integration in the Guangdong-Hong Kong-Macao Greater Bay Area.
The live broadcast project is a social welfare activity, and the participating brands do not need to pay any management fees, but only need to open an online store on the Douyin platform, and be responsible for distribution sales, logistics distribution, after-sales service and payment of taxes.
The project grasps the business opportunities of the 2022 Spring Festival shopping season and will launch its first live broadcast in mid-January next year. Through the selection of the organizers, more than 10 well-known Hong Kong brands participated in the first live broadcast, including home appliances and kitchenware, food, health care products, household products, etc.
Text/Guangzhou Daily, Xinhua City Reporter: Moschig
Guangzhou Daily New Flower City Editor: Liu Liqin
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