From December 13, global audiences will be able to see the history and future, beauty and cuisine of the Guangdong-Hong Kong-Macao Greater Bay Area on discovery channels, and the video will also appear on the big screen of Times Square in New York, allowing the world to feel the charm of the Greater Bay Area. From December 13th to 20th, Guangdong Radio and Television Station's External Communication Center and Discovery Media Group launched the "China Greater Bay Area Theme Weekly Media Screening Event", which was brilliantly staged on the large and small screens of Discovery's US, European and Southeast Asian channels.
(Video | a short trailer for the theme of China's Greater Bay Area All-Media Screening Event, with a total duration of 30 seconds)
China's Greater Bay Area Theme Weekly Media Screening Event Preview Short Film
With the theme of "Exploring the Greater Bay Area", the screening event selected seven high-quality documentaries from a number of outstanding television production institutions in the Greater Bay Area, comprehensively displaying the development and achievements of the Guangdong-Hong Kong-Macao Greater Bay Area in the fields of science and technology, economy, culture, cuisine, ecology and sports from an international perspective.
Qiu Huang, Global Senior Vice President, East Asia and Southeast Asia General Manager and Head of Asia Pacific Streaming Media Business at Discovery Discovery Media Group, said: "China's rapid development has always been a matter of great concern to international audiences, and this Greater Bay Area Theme Week is of great significance to us, and I believe it will be a window and a new starting point for the people of the world to understand the Greater Bay Area. ”
The innovative communication model introduces the Greater Bay Area in an international language
Using documentaries, which are easy for audiences to accept, and cooperating with the world's top media groups such as Discovery Exploration Media Group is an innovation in the communication model and an important attempt to tell the story of the Greater Bay Area to the world.
"To disseminate and promote the concept of the Guangdong-Hong Kong-Macao Greater Bay Area to overseas audiences, what kind of medium is most easily acceptable to them?" We think documentaries have one of the most such attributes. Shi Yanfeng, deputy editor-in-chief of Guangdong Radio and Television Station, said.
Discovery Media Group, which is internationally renowned for its high-quality documentaries, has mastered the logic of international film and television language expression and dissemination. In the process of running into Discovery Media Group, the project team also gained a new understanding of the tastes and viewing habits of overseas audiences. Under the premise of not changing the original intention and content of the participating documentaries, starting from the translation of subtitles and commentaries, and replacing the 7 works with "new clothes" in an international language, it will help popularize the concept of the Greater Bay Area to overseas audiences and initially form an overall impression of the Greater Bay Area.
In terms of broadening communication channels, the project team also formed a publicity matrix in the form of "multi-pronged and multi-point flowering".
Since the 13th, the full version of the 7 selected documentaries and their short videos will be disseminated globally through discovery channels. On the big screen of Times Square in New York, which is known as the "world's first screen", Discovery Discovery Media Group also launched a 30-second precision cut promotional video, condensing the essence of 7 documentaries and supplementing it with English commentary to warm up the screening event.
The screening event is expected to reach more than 50 million people on the TV and online ends, which will bring global and data-based media communication effects to the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and help enhance the popularity and international image of the Greater Bay Area.
Carefully selected 7 masterpieces to "explore the Greater Bay Area" in an all-round way
In recent years, a large number of documentary works related to the theme of the Greater Bay Area have emerged, and the project team has selected 7 works from the huge work library of "Hong Kong-Zhuhai-Macao Bridge" (documentary film version), "Our Homeland", "Thirteen Elements", "Taste of Lao Guang", "Beautiful Xijiang", "Manufacturing Era" and "Quarter Circle" to participate in the screening. "First of all, there must be a Lingnan style, but also a Chinese style, and the most important thing is to make it easy for overseas audiences to accept." Shi Yanfeng revealed the "material selection" criteria for this screening activity. The 7 documentaries selected cover different subjects.
The engineering documentary "Hong Kong-Zhuhai-Macao Bridge" (film version) reproduces the construction process of the Hong Kong-Zhuhai-Macao Bridge in a multi-dimensional, wide-ranging and panoramic manner, and explores the significance of the construction of the Hong Kong-Zhuhai-Macao Bridge in the development of the Guangdong-Hong Kong-Macao Greater Bay Area.
The ecological theme documentary "Our Homeland" truly records the story of the people of Guangdong actively exploring the construction of a beautiful home with blue sky, green earth and clear water, and future generations can develop sustainably, witnessing the achievements of Guangdong's ecological civilization construction for many years.
The historical documentary "Thirteen Elements" focuses on the core of global maritime trade in China's Greater Bay Area, especially Guangzhou and Macao, from the 18th to the first half of the 19th century, revealing the far-reaching impact of this nearly 100-year "one-port trade" trade history on China and even the world.
The food documentary "The Taste of Lao Guang" takes food as the carrier and goes deep into the origin of ingredients from a unique perspective to explore the beauty of lao Guang's real and vivid daily food. The humanistic documentary "Beautiful Xijiang" presents the historical, humanistic and gastronomic characteristics of Xijiang, the largest and longest river in the Pearl River system, and presents the natural beauty, property beauty and humanistic beauty of Guangdong and Guangdong from a multi-dimensional perspective.
The economic documentary "Manufacturing Era" takes the world factory Dongguan as the main body, showing the best example of "Made in China" going abroad.
The sports documentary "Quarter Circle" records the story of Liang Youwen, a returned overseas Chinese, who returned to his hometown of Dongsheng Town, Zhongshan City, to build a baseball team in his old age, and sees the support and love of government agencies and private enterprises for the development of China's sports industry in the economically developed Guangdong-Hong Kong-Macao Greater Bay Area.
Wang Donghui, deputy director of the International Communication Center (International Channel) of Guangdong Radio and Television Station, believes that the seven documentaries will reflect the achievements of the construction of the Greater Bay Area in the economic, humanistic and ecological fields in recent years, and will help build the overall image of the Greater Bay Area in international communication.
Strengthen communication and mutual trust to carry out in-depth cooperation in the field of documentaries
"Our advantage is that we can tap into local themes suitable for international communication, and we have a large amount of material accumulation for documentary production. Discovery Explore Media Group's strength lies in its expertise in international language expression and narrative logic. Lin Qingjian, director of the Foreign Communication Center (International Channel) of Guangdong Radio and Television Station, said that through this screening activity, Guangdong Radio and Television Station has established a good interactive relationship with Discovery Exploration Media Group, and has also carried out a new round of exploration attempts in terms of in-depth cooperation.
The documentary "See Nanshan Again", which tells the story of Zhong Nanshan, will be broadcast on discovery channels on December 28. Based on a large number of materials accumulated by Guangdong Radio and Television Station for a long time, the film is edited and designed in a narrative method suitable for international communication, which is very "international". Next year, the two sides also plan to cooperate in the production and broadcasting of documentaries on historical and cultural themes in the Greater Bay Area, so as to achieve "strong cooperation" in the field of documentaries.
"We hope that through similar cooperation and with the help of an international platform, we can pass on the excellent Culture of the Greater Bay Area and tell the story of China and the Greater Bay Area to the world." Lin Qingjian said.
[Reporter] Zhang Siyi Liang Yan
【Author】 Zhang Siyi; Liang Yan
【Source】 Southern Press Media Group South + client