EV intelligent drive | the hammer of the "hammer", this year's 315 even "soft persimmon" is not pinched

Come with pleasure, return with disappointment.

When everyone focused on new energy vehicles and hoped that the "315 Party" could hammer some industry chaos, it was disappointing again.

In fact, since last year, consumers have "accumulated grievances" with new energy vehicles for a long time.

Spontaneous combustion, power locking, false endurance, delayed delivery, private allocation reduction, false publicity...

According to the statistics of the "2021 National Consumer Association Organization Acceptance of Complaints" released by the China Consumer Association, complaints related to new energy vehicles have soared year by year, of which 41,624 complaints about automobiles and auto parts accounted for 8.48% of the complaints in the commodity category, ranking third in the overall complaint volume of the commodity category.

In such a third-ranked category of commodity complaints, even "soft persimmons" can not be found, which undoubtedly makes consumers indignant.

For consumers in a vulnerable position, the high cost and difficulty of protecting their rights as individuals are obstacles and barriers that hinder them from safeguarding their rights and interests.

When the appeal cannot be fully relieved, and 3.15 cannot become a "flood outlet" for venting anger, where can consumers go?

Problem I know, but don't solve?

In fact, from the perspective of consumer complaints, it has involved the purchase, use, after-sales and other aspects of new energy vehicles.

Moreover, with the increase in the number of new energy vehicles, related complaints have increased significantly.

Among them, many problems have also aroused widespread concern in the society, Tesla's "brake door" and Weima's "lock electric door" are typical examples.

Electric Star believes that manufacturers have an unshirkable responsibility for the problems of consumer complaints.

For example, product safety. At present, with the improvement of vehicle electrification and intelligence, new problems in products will continue to appear, and phenomena such as power outages, spontaneous combustion, and system failures will occur repeatedly.

Everyone knows in their hearts that it is impossible to ensure that the product is "100% safe".

However, car companies should at least strengthen quality supervision, improve technical level, and actively respond to problems after they occur.

On the other hand, some new energy vehicle companies always put on a silent attitude of "I know the problem, but I will not solve it" after the outbreak of safety matters.

In the long run, how can consumers not be in a hurry?

What's more, some car companies also delay prevarication or put the responsibility on consumers.

Just like the Tesla "roof rights protection" incident during last year's Shanghai Auto Show, in the end, it can be said that both sides are defeated, and if Tesla and consumers achieve effective communication early, they will not make a scene in the streets.

The second is the problem of false propaganda.

Taking the driving range as an example, the data of the car company is based on the test performance under the "control conditions", which is difficult to copy in the actual life of consumers.

For example, the rapid loss of the driving range in winter, on the one hand, the characteristics of low temperature attenuation of the battery cannot be avoided; on the other hand, the attenuation caused by the operation and use of vehicles at low temperatures is common.

The same is true for autonomous driving, due to the "exaggerated publicity" of some car companies, resulting in cognitive bias among consumers, so there are many accidents.

These problems are subject to technical limitations, although it is difficult for any car company to avoid, but at least let consumers do "know in their hearts".

In order to "rush sales", some car companies have made a series of false publicity to make consumers feel "deceived", which is the cause of a series of disputes.

Obviously, the root cause of the chaos in the new energy vehicle industry is the "reckless behavior" of some car companies in order to "seize the market", and more relevant departments are also needed to intervene in joint supervision.

The question is "like a fish in the throat", who will safeguard the rights and interests of consumers?

Since the birth of new energy vehicles, the problem has been there, but the degree of difference.

Nowadays, with the industry's growth and strengthening, these problems have begun to make the development of new energy vehicles "like a fish in the throat" to the point where they have to be removed.

When encountering these problems, consumers also face pain points such as "difficulty in presenting evidence and difficulty in safeguarding rights".

The 315 party, for those aggrieved car owners, is only similar to "last hope".

Today, the "last hope" has also been shattered, and perhaps only hope to go to the relevant departments to actively help consumers.

Beyond that, the power of the invisible hand of "government regulation" is still needed.

After all, the "defects" of new energy vehicles are often invisible and intangible, and consumers cannot avoid "lying guns", which also puts forward new requirements for regulatory platforms and technical means.

From the perspective of the automobile industry, policy adaptability should be improved, a new energy vehicle testing and evaluation standard system should be established, and "annual review" and daily maintenance should be included in the performance testing of power batteries.

At present, the "Regulations on the Implementation of the Road Traffic Safety Law of the People's Republic of China" requires that cars must be inspected annually, but the current testing indicators are only for fuel vehicles, and new energy vehicles such as pure electric vehicles do not have specific "annual review" standards.

Therefore, it is imperative to improve the market supervision system of new energy vehicles.

After all, if the supervision is loose, it can only rely on the moral benchmarking of automobile companies, and consumers have no legal rights to speak of.

Wisdom drives public opinion

In view of the current situation of "difficult rights protection" of new energy vehicles, the China Consumers Association has also given some suggestions.

"It's especially important for consumers to read the contents of a car agreement carefully before signing it."

For example, consumers must clarify their liability for breach of contract and agree on a solution. At the same time, the after-sales service terms should also be focused on to clarify the various obligations that dealers should undertake.

Obviously, at this stage, consumers of new energy vehicles need to be "cautious" for the time being to safeguard their rights.

For car companies, it is more important to practice "customer-centric" instead of hanging on to their mouths all day.